了解 Google 搜索结果中的网页体验
Google 的核心排名系统希望奖励那些提供良好网页体验的内容。希望通过我们的系统取得成功的网站所有者不应只专注于网页体验的一两个方面。而是检查您是否从多个方面提供了总体良好的网页体验。
自行评估内容的网页体验
如果您对以下问题的回答为是,那么您很可能能够提供良好的网页体验:
- 网页是否具有良好的 Core Web Vitals?
- 网页是否以安全的方式提供?
- 内容在移动设备上的显示效果是否良好?
- 内容是否避免使用过多会分散用户注意力或干扰主要内容的广告?
- 网页是否避免使用干扰性插页式广告?
- 网页是否经过精心设计,使访问者可以轻松将其主要内容与网页上的其他内容区分开来?
这些问题仅涵盖部分网页体验方面。 不过,回答此类问题以及参考以下资源可能有助于您打造整体良好的网页体验。
网页体验资源
下面这些资源有助于您衡量、监控和优化网页体验:
- 了解 Core Web Vitals 和 Google 搜索结果:详细了解 Core Web Vitals 及其在 Google 搜索结果中的运作方式。
- Search Console 的 HTTPS 报告:检查您是否提供安全的 HTTPS 网页,以及如果未提供的话,要修正哪些错误。
- 检查网站连接是否安全:了解如何根据 Chrome 的报告检查网站连接是否安全。 如果网页没有采用 HTTPS 协议,请了解如何使用 HTTPS 确保网站安全。
- 避免使用干扰性插页式广告和对话框:了解如何避免使用会导致内容不易访问的插页式广告。
- Chrome Lighthouse:Chrome 中的此工具集可帮助您确定与网页体验相关的一系列改进,包括在移动设备上的易用性。
常见问题解答
Google 搜索是否会使用单一的“网页体验衡量因素”进行排名?
我们不会只考虑单一衡量因素。我们的核心排名系统会评估与整体网页体验相符的各种衡量因素。
在排名时会考虑网页体验的哪些方面?
我们的排名系统会采用 Core Web Vitals。 我们建议网站所有者实现良好的 Core Web Vitals,以便借助 Google 搜索取得成功,并确保用户在总体上获得良好的体验。 请注意,在 Search Console 的 Core Web Vitals 报告等报告或第三方工具中获得良好结果并不保证您的网页一定能排在 Google 搜索结果的最前面;除了 Core Web Vitals 得分之外,精彩网页体验还有其他要考虑的因素。这些得分旨在帮助您从整体上改进网站,而仅仅出于 SEO 原因而试图获得完美的得分可能并非对宝贵时间的最有效利用。
除了 Core Web Vitals 之外,网页体验的其他方面并不会直接帮助您的网站在搜索结果中获得更高的排名。 不过,它们可以提高您的网站使用满意度,这通常与我们的排名系统期望推广的内容相符。 因此,改善整体网页体验仍然有必要。
是在网站级还是网页级评估网页体验?
我们的核心排名系统通常会评估网页级内容,包括在了解与网页体验相关的方面时。不过,我们会进行一些网站级评估。
网页体验对于排名成功有多重要?
即使网页体验不佳,Google 搜索也会尽可能展示最相关的内容。不过,对于很多查询,可以获取的实用内容有很多。在这种情况下,提供出色的网页体验有助于在 Google 中搜索取得理想成效。
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近期博客更新
下面列出了我们在 Google 搜索中心博客上公布的有关网页体验的所有内容:
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Learn how the Google engineering teams created a multiplayer crossword using Gemini, Flutter, and Firebase.
۱ ژانویهٔ ۱۹۷۰
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Learn how to use Flutter and Firebase Genkit to build multi-platform apps that can seamlessly integrate with AI.
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Learn how to use the Gemini API and the Google AI JavaScript SDK to prototype generative AI for web apps.
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Learn how to use the Gemini API and the Google AI Dart SDK to prototype generative AI in Dart and Flutter applications.
۱ ژانویهٔ ۱۹۷۰
Getting started with the Gemini API and Swift
Learn how to use the Gemini API and the Google AI Swift SDK to prototype generative AI with Swift.
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