透過集合功能整理內容
你可以依據偏好儲存及分類內容。
瞭解 Google 搜尋結果中的網頁體驗
Google 的核心排名系統旨在獎勵提供良好網頁體驗的內容。網站擁有者如果希望透過此系統取得優秀排名，則不該只注重網頁體驗的一兩個層面，相對的，應該確認自己是否在各方面都提供了良好的整體網頁體驗。
自行評估內容的網頁體驗
如果您針對下列問題回答「是」，表示您或許能提供良好的網頁體驗：
- 網頁是否有良好的 Core Web Vitals？
- 網頁是否以安全的途徑提供？
- 內容是否適合在行動裝置上顯示？
- 內容是否避免含有過量廣告，讓讀者不會易於分心或干擾主要內容？
- 網頁是否避免有插頁式廣告干擾？
- 網頁是否經過精心設計，讓訪客能夠輕鬆區分網頁的主要內容和其他內容？
這些問題並未涵蓋所有網頁體驗的考量層面。不過，這類問題與下列的參考資源，或許可協助您提供整體上良好的網頁體驗。
網頁體驗資源
以下幾項資源可協助您評估及監控網頁體驗，並進行最佳化調整：
常見問題
Google 搜尋是否只會使用單項「網頁體驗信號」進行排名？
Google 不會只考量單項信號。我們的核心排名系統會檢視與整體網頁體驗相符的各種信號。
哪些網頁體驗層面是排名的考量因素？
我們的排名系統會使用 Core Web Vitals。
我們建議網站擁有者提升 Core Web Vitals 指標數值，以便在 Google 搜尋上獲得良好成效，確保網站能穩定提供優質的使用者體驗。
請注意，在 Search Console 的Core Web Vitals 報表這類報表或第三方工具取得良好成效，不代表網頁就會在 Google 搜尋結果中取得優先排名；要提供優質的網頁體驗，除了 Core Web Vitals 以外，還有其他要考量的要素。這些分數旨在協助您提升使用者的整體網站體驗，如果是出於 SEO 原因而試圖獲得滿分，我們不建議您花時間這麼做。
除了 Core Web Vitals 指標之外，其他網頁體驗層面不會直接助您提高網站在搜尋結果中的排名。
但是，這些層面通常會讓網站更符合使用需求，這大致上與我們的系統決定排名所考量的因素相同。
因此，提升整體網頁體驗依然有其必要性。
網頁體驗是根據整個網站還是特定網頁進行評估？
我們的核心排名系統通常是根據特定網頁內容進行評估，包括瞭解與網頁體驗相關的面向。不過，我們也會對部分網站進行全面評估。
網頁體驗對提升排名有多重要？
Google 搜尋會盡可能顯示最相關的內容，即便網頁體驗差強人意。不過，在許多查詢中，可能有很多網頁都具備實用內容。在這種情況下，如果能提供良好的網頁體驗，就有助於在 Google 搜尋中獲得理想排名。
網誌近期更新內容
以下是 Google 搜尋中心網誌上與網頁體驗相關的所有公告：
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-04 (世界標準時間)。
[null,null,["上次更新時間：2025-08-04 (世界標準時間)。"],[[["\u003cp\u003eGoogle Search ranking systems prioritize content that delivers a positive page experience across various factors, not just individual elements.\u003c/p\u003e\n"],["\u003cp\u003eSite owners should focus on Core Web Vitals, security (HTTPS), mobile-friendliness, avoiding excessive or intrusive ads, and clear content distinction to enhance page experience.\u003c/p\u003e\n"],["\u003cp\u003eWhile Core Web Vitals are crucial for ranking and overall user experience, other page experience aspects, while not direct ranking factors, contribute to user satisfaction and align with Google's ranking goals.\u003c/p\u003e\n"],["\u003cp\u003ePage experience is primarily assessed on a page-by-page basis, but some site-wide evaluations are also conducted.\u003c/p\u003e\n"],["\u003cp\u003eThough relevance remains paramount, a strong page experience can significantly boost a website's visibility in search results, especially when multiple pages offer similarly relevant content.\u003c/p\u003e\n"]]],["Google's core ranking systems reward content with a good page experience, considering multiple aspects, not just one. Assess if your pages have good Core Web Vitals, are secure (HTTPS), mobile-friendly, avoid excessive ads or intrusive interstitials, and clearly distinguish main content. While there's no single ranking signal, Core Web Vitals and other page experience factors influence rankings. Page experience is evaluated per page. Google prioritizes relevant content, but good page experience enhances success, especially when many relevant options exist.\n"],null,["# Understanding Google Page Experience | Google Search Central\n\nUnderstanding page experience in Google Search results\n======================================================\n\n\nGoogle's core ranking systems look to reward content that provides a good page experience. Site owners seeking to be\nsuccessful with our systems should not focus on only one or two aspects of page experience. Instead, check if you're\nproviding an overall great page experience across many aspects.\n\nSelf-assess your content's page experience\n------------------------------------------\n\n\nAnswering yes to the following questions means you're probably on track in providing a good page experience:\n\n- Do your pages have good Core Web Vitals?\n- Are your pages served in a secure fashion?\n- Does your content display well on mobile devices?\n- Does your content avoid using an excessive amount of ads that distract from or interfere with the main content?\n- Do your pages avoid using intrusive interstitials?\n- Is your page designed so visitors can easily distinguish the main content from other content on your page?\n\n\nThese questions don't encompass all page experience aspects to consider.\nHowever, questions like these, and consulting the following resources, may help you align\nwith providing an overall good page experience.\n\nPage experience resources\n-------------------------\n\n\nHere are some resources that can help you measure, monitor, and optimize your page experience:\n\n- [Understanding Core Web Vitals and Google Search results](/search/docs/appearance/core-web-vitals): Learn more about Core Web Vitals and how they work in Google Search results.\n- [Search Console's HTTPS report](https://support.google.com/webmasters/answer/11396518): Check if you're serving secure HTTPS pages and what to fix, if you're not.\n- [Check if a site's\n connection is secure](https://support.google.com/chrome/answer/95617): Learn how to check if your site's connection is secure, as reported by Chrome. If the page isn't served over HTTPS, learn how to [secure your site with HTTPS](https://web.dev/articles/enable-https).\n- [Avoid intrusive\n interstitials and dialog](/search/docs/appearance/avoid-intrusive-interstitials): Learn how to avoid interstitials that can make content less accessible.\n- [Chrome Lighthouse:](https://developer.chrome.com/docs/lighthouse/overview) This toolset from Chrome can help you identify a range of improvements to make related to page experience, including mobile usability.\n\nFAQ\n---\n\n### Is there a single \"page experience signal\" that Google Search uses for ranking?\n\n\nThere is no single signal. Our core ranking systems look at a variety of signals that align with overall page\nexperience.\n\n### What aspects of page experience are used in ranking?\n\n\nCore Web Vitals are used by our ranking systems.\nWe recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.\nKeep in mind that getting good results in reports like Search Console's [Core Web Vitals report](https://support.google.com/webmasters/answer/9205520)\nor third-party tools doesn't guarantee that your pages will rank at the top of Google Search results;\nthere's more to great page experience than Core Web Vitals scores alone.\nThese scores are meant to help you to improve your site for your users overall,\nand trying to get a perfect score just for SEO reasons may not be the best use of your time.\n\n\nBeyond Core Web Vitals, other page experience aspects don't directly help your website rank higher in search results.\nHowever, they can make your website more satisfying to use, which is generally aligned with what our ranking systems seek to reward.\nTherefore it's still worth working to improve page experience overall.\n\n### Is page experience evaluated on a site-wide or page-specific basis?\n\n\nOur core ranking systems generally evaluate content on a page-specific basis, including when\nunderstanding aspects related to page experience. However, we do have some site-wide assessments.\n\n### How important is page experience to ranking success?\n\n\nGoogle Search always seeks to show the most relevant content, even if the page experience is sub-par. But for many\nqueries, there is lots of helpful content available. Having a great page experience can contribute to success in\nSearch, in such cases.\n\nRecent updates on our blog\n--------------------------\n\n\nHere's everything we've announced about page experience on the [Google Search Central blog](/search/blog):"]]
