제품 페이지에 구조화된 데이터를 추가하면 Google 검색 결과에서 더욱 풍부한 방식으로 제품 정보를 표시할 수 있습니다(예: Google 이미지 및 Google 렌즈). 예를 들어 사용자가 검색 결과에서 가격, 재고, 리뷰 평점, 배송 정보 등을 즉시 확인할 수 있습니다.
어떤 마크업을 사용할지 결정하기
구조화된 제품 데이터에는 두 가지 기본 클래스가 있습니다. 사용 사례에 가장 적합한 유형에 해당하는 요구사항을 따르세요.
제품 스니펫:
사용자가 제품을 직접 구매할 수 없는 제품 페이지입니다. 이 마크업에는 광고소재 제품 리뷰 페이지의 장단점과 같이 리뷰 정보를 지정할 수 있는 추가 옵션이 있습니다.
판매자 등록정보:
고객이 제품을 구매할 수 있는 페이지에 사용합니다. 이 마크업에는 의류 사이즈, 배송 세부정보, 반품 정책 정보 등 자세한 제품 정보를 지정할 수 있는 추가 옵션이 있습니다.
두 제품 기능 사이에는 일부 중복되는 부분이 있습니다. 일반적으로 판매자 등록정보에 필수 제품 정보 속성을 추가하면 제품 페이지에도 제품 스니펫을 사용할 수 있습니다.
두 기능에 모두 자체적으로 개선된 기능이 있으므로 사이트의 컨텍스트에 적합한 마크업을 결정할 때 두 가지 모두 검토해야 합니다. 추가할 수 있는 속성이 많을수록 페이지에서 더 많은 개선사항을 적용할 수 있습니다.
판매하는 개별 제품의 구조화된 데이터 외에도 Organization 마크업 아래에 중첩된 전자상거래 비즈니스의 정책을 정의하는 구조화된 데이터를 추가하는 것이 좋습니다.
이 페이지에서는 Google 검색 결과에 쇼핑 환경이 표시되는 방식을 설명합니다.
이 목록은 모든 항목을 포함하지는 않습니다. Google 검색에서는 사용자가 원하는 정보를 찾을 수 있도록 새롭고 개선된 방법을 지속적으로 모색하고 있기 때문에 시간이 지남에 따라 사용 환경이 바뀔 수 있습니다.
Google 검색에 풍부한 제품 데이터를 제공하려면 구조화된 Product 데이터를 웹페이지에 추가할 수도 있고, Google 판매자 센터를 통해 데이터 피드를 업로드하고 판매자 센터 콘솔에서 무료 등록정보를 선택할 수도 있고, 둘 다 할 수도 있습니다. Google 검색 센터 문서에서는 웹페이지에 있는 구조화된 데이터에 중점을 둡니다.
웹페이지의 구조화된 데이터와 판매자 센터 피드를 둘 다 제공하면 실험 환경을 사용할 수 있는 자격이 극대화되며 Google에서 데이터를 정확하게 이해하고 확인하는 데 도움이 됩니다.
일부 환경에서는 구조화된 데이터와 Google 판매자 센터 피드가 둘 다 제공된 경우 이 두 데이터를 결합하여 사용합니다. 예를 들어 가격 데이터가 페이지의 구조화된 데이터에 없는 경우 제품 스니펫에서 판매자 피드의 가격 데이터를 사용할 수 있습니다. Google 판매자 센터 피드 문서에 피드 속성에 관한 추가 권장사항 및 요구사항이 포함되어 있습니다.
[null,null,["최종 업데이트: 2025-08-04(UTC)"],[[["\u003cp\u003eAdding structured data to your product pages enables them to appear in enhanced ways within Google Search results, including Google Images and Google Lens, showcasing details such as price, availability, and reviews.\u003c/p\u003e\n"],["\u003cp\u003eThere are two primary types of product structured data: Product snippets, ideal for non-purchasable product pages, and Merchant listings, tailored for product pages with direct purchase options.\u003c/p\u003e\n"],["\u003cp\u003eProviding rich product data like reviews, shipping details, and availability can enhance the visibility of your products in Google Search results with features like ratings, pros and cons, and price drops.\u003c/p\u003e\n"],["\u003cp\u003eYou can supply product data to Google Search by incorporating \u003ccode\u003eProduct\u003c/code\u003e structured data on your website, uploading data feeds through Google Merchant Center, or utilizing both methods for optimal visibility and data accuracy.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Search combines data from structured data and Merchant Center feeds when available to enhance product listings, such as using pricing data from your feed if it's missing from the structured data on your webpage.\u003c/p\u003e\n"]]],["Product structured data enhances how product information appears in Google Search, including Google Images and Lens. Two markup types exist: **Product snippets** for non-purchase pages, emphasizing reviews, and **Merchant listings** for purchase pages, highlighting product details like sizing and shipping. Adding product variant data can help Google. Key actions include adding structured data to webpages, or uploading data feeds to Google Merchant Center to enhance search visibility with details like ratings, shipping, availability, price drops, and return information. Providing both structured data and a Merchant Center feed maximizes product visibility.\n"],null,["# Intro to Product Structured Data on Google | Google Search Central\n\nIntroduction to `Product` structured data\n=========================================\n\n\nWhen you add structured data to your product pages, your product information can appear in richer\nways in Google Search results (including\n[Google Images](https://images.google.com/) and\n[Google Lens](https://lens.google/)). For example, users can see price,\navailability, review ratings, shipping information, and more right in search results.\n\nDeciding which markup to use\n----------------------------\n\nThere are two main classes of product structured data. Follow the requirements for the type that best\nsuits your use case:\n\n- **[Product snippets](/search/docs/appearance/structured-data/product-snippet)** : For product pages where people can't directly purchase the product. This markup has more options for specifying review information, like [pros and cons](/search/docs/appearance/structured-data/product-snippet#pros-cons-example) on an editorial product review page.\n- **[Merchant listings](/search/docs/appearance/structured-data/merchant-listing)** : For pages where customers can purchase products from you. This markup has more options for specifying detailed product information, like [apparel sizing](/search/docs/appearance/structured-data/merchant-listing#size-specification-properties), [shipping details](/search/docs/appearance/structured-data/merchant-listing#shipping), and [return policy](/search/docs/appearance/structured-data/merchant-listing#returns) information.\n\n\nNote that there is some overlap between the two product features. In general, adding the [required product information properties](/search/docs/appearance/structured-data/merchant-listing#product-information)\nfor merchant listings means that your product pages can also be eligible for product snippets.\nBoth features have their own enhancements, so be sure to review both when deciding which markup\nmakes sense in the context of your site (the more properties you can add, the more enhancements\nyour page can be eligible for).\n| **Do you offer variants of your products?** Adding [product variant structured data](/search/docs/appearance/structured-data/product-variants) can help Google better understand which products are variations of the same parent product. Both product snippets and merchant listings support product variants.\n\nIn addition to structured data for the individual products that you sell, we also recommend you add\nstructured data defining the policies of your ecommerce business, nested under `Organization` markup:\n\n- **[Merchant return policy](/search/docs/appearance/structured-data/return-policy)**: Specify the return policy (or policies) for your business.\n- **[Loyalty Program](/search/docs/appearance/structured-data/loyalty-program)**: Specify the loyalty program that you offer.\n\nHow shopping experiences can appear on Google Search\n----------------------------------------------------\n\n\nHere's how shopping experiences can appear in Google Search results.\nThis list is not exhaustive---Google Search is constantly exploring new and better ways\nto help people find what they're looking for, and the experiences may change over time.\n\n|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| ##### Product snippet A [text result](/search/docs/appearance/visual-elements-gallery#text-result) that includes additional product information such as ratings, review information, price, and availability | |\n| ##### Popular products Visually rich presentation of products for sale | |\n| ##### Shopping knowledge panel Detailed product information with a list of sellers (using details such as product identifiers) | |\n| ##### Google Images Annotated images of products available for sale | |\n\n### Result enhancements\n\n\nSearch result enhancements are shown at the discretion of each experience, and may\nchange over time. For this reason, it is recommended to provide as much rich product information\nas available, without concern for the exact experiences that will use it.\nHere are some examples of how product rich results may be enhanced:\n\n- **Ratings** : Enhance the appearance of your search result by providing [customer reviews and ratings](/search/docs/appearance/structured-data/product-snippet#product-reviews).\n- **Pros and Cons** : Identify [pros and cons](/search/docs/appearance/structured-data/product-snippet#pros-cons) in your product review description so they can be highlighted in search results.\n- **Shipping** : Share [shipping costs](/search/docs/appearance/structured-data/merchant-listing#shipping), especially free shipping, so shoppers understand the total cost.\n- **Availability** : Provide [availability](/search/docs/appearance/structured-data/merchant-listing#availability) data to help customers know when you have a product in stock.\n- **Price drop**: Price drops are computed by Google by observing price changes for the product over time. Price drops are not guaranteed to be shown.\n- **Returns** : Share [return information](/search/docs/appearance/structured-data/merchant-listing#returns), such as your return policy, fees involved in returns, and how many days customers have to return a product.\n\nProviding product data to Google Search\n---------------------------------------\n\n\nTo provide rich product data to Google Search you can add\n`Product` structured data to your web pages, upload data feeds with Google Merchant\nCenter and opt into free listings within the Merchant Center console, or both. The Search Central\ndocumentation focuses on structured data on web pages.\n\n\nProviding both structured data on web pages and a Merchant Center feed maximizes\nyour eligibility to experiences and helps Google correctly understand and verify your data.\nSome experiences combine data from structured data and Google Merchant Center feeds if\nboth are available. For example, product snippets may use pricing data from your\nmerchant feed if it's not present in the structured data on the page. The\n[Google Merchant Center feed documentation](https://support.google.com/merchants/answer/7052112)\nincludes additional recommendations and requirements for feed attributes.\n\n\nIn addition to Google Search, learn more about eligibility to the\n[Google Shopping tab](https://support.google.com/merchants/answer/9826670)\nby reading the\n[data and eligibility requirements in Google Merchant Center](https://support.google.com/merchants/answer/9199328)."]]
