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Overview of Search appearance topics
The topics in this section describe how you can influence how your website appears in Google Search.
Using structured data
Google uses structured data to understand the content on the page. You can help us by providing
specific information about your site, which can help your site display in richer features in
search results.
Features that use structured data
Here's a list of the features that use structured data:
Early Adopters Program
To ensure the best experience for users, Google pilots some features with a limited number of
organizations. Here are the features that are currently in the Early Adopters Program:
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Last updated 2025-06-19 UTC.
[null,null,["Last updated 2025-06-19 UTC."],[],["This document outlines methods to enhance website visibility on Google Search. Key actions include optimizing elements like AI overviews, byline dates, favicons, and site names. It emphasizes using structured data to help Google understand website content, leading to richer search features. Various structured data types are listed, such as articles, events, and products, enabling enhanced search result displays. Additionally, it mentions features currently in an early adopters program, like package tracking and structured data carousels.\n"],null,[]]
