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Califica los vínculos de salida a Google
En el caso de ciertos vínculos de tu sitio, te recomendamos que le indiques a Google tu relación con la página vinculada. Para ello, usa uno de los siguientes valores de atributo rel en la etiqueta <a>.
En el caso de vínculos tradicionales que esperas que Google recupere y analice sin ningún tipo de restricción, no es necesario
agregar un atributo rel. Por ejemplo:
<p>My favorite horse is the <a href="https://horses.example.com/Palomino">palomino</a>.</p>
En el caso de otros vínculos, usa uno o más de los siguientes valores:
Si deseas reconocer y recompensar a colaboradores de confianza, te recomendamos que quites este
atributo de los vínculos publicados por miembros o usuarios que, de manera sistemática, hacen
contribuciones de alta calidad. Obtén más información sobre cómo
evitar el spam generado por usuarios en tu sitio y plataforma.
rel="nofollow"
Usa el valor nofollow cuando no se apliquen otros valores y si deseas que
Google no asocie tu sitio con la página vinculada o que no rastree la página vinculada desde tu sitio. Para vínculos de tu propio sitio, usa la regla disallow de robots.txt.
Puedes especificar varios valores rel en una lista separada por comas o espacios. Ejemplos:
<p>I love <a rel="ugc nofollow" href="https://cheese.example.com/Appenzeller_cheese">Appenzeller</a> cheese.</p>
<p>I hate <a rel="ugc,nofollow" href="https://cheese.example.com/blue_cheese">Blue</a> cheese.</p>
Por lo general, no se seguirán los vínculos marcados con estos atributos rel. Recuerda que las páginas vinculadas se pueden encontrar por otros medios, como mapas del sitio o vínculos desde otros sitios, por lo que es posible que de todos modos se sigan rastreando. Estos atributos rel solo se usan en
elementos <a> que Google puede rastrear,
a excepción de nofollow, que también está disponible como
etiqueta robots meta.
Para evitar que Google recupere un vínculo a una página de tu propio sitio, utiliza la
regla disallow de robots.txt.
Para impedir que Google indexe una página, permite el rastreo y utiliza la regla noindex de robots.
[null,null,["Última actualización: 2025-08-29 (UTC)"],[[["\u003cp\u003eUse \u003ccode\u003erel\u003c/code\u003e attributes in \u003ccode\u003e<a>\u003c/code\u003e tags to specify your relationship with outbound links, guiding how Google interacts with them.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003esponsored\u003c/code\u003e attribute should be used for paid or advertisement links, while \u003ccode\u003eugc\u003c/code\u003e is designated for user-generated content.\u003c/p\u003e\n"],["\u003cp\u003eEmploy the \u003ccode\u003enofollow\u003c/code\u003e attribute when you prefer Google to not associate or crawl a linked page from your site, especially when other attributes are not applicable.\u003c/p\u003e\n"],["\u003cp\u003eMultiple \u003ccode\u003erel\u003c/code\u003e attribute values can be used for the same link by separating them with spaces or commas.\u003c/p\u003e\n"],["\u003cp\u003eGoogle might still find and crawl the linked pages even with these attributes through other sources like sitemaps.\u003c/p\u003e\n"]]],["To manage how Google interacts with outbound links, use `rel` attributes within `\u003ca\u003e` tags. `rel=\"sponsored\"` marks paid links; `rel=\"ugc\"` designates user-generated content. `rel=\"nofollow\"` signals that Google should not associate your site with the linked page or crawl it. Multiple `rel` values can be used together. Links with these attributes generally won't be followed, but can still be found through other sources. For links on your site, use the `robots.txt disallow` rule.\n"],null,["Qualify your outbound links to Google\n\nFor certain links on your site, you might want to tell Google your relationship with the\nlinked page. In order to do that, use one of the following `rel`\nattribute values in the `\u003ca\u003e` tag.\n\nFor regular links that you expect Google to fetch and parse without any qualifications, you don't need\nto add a `rel` attribute. For example: \n\n```text\n\u003cp\u003eMy favorite horse is the \u003ca href=\"https://horses.example.com/Palomino\"\u003epalomino\u003c/a\u003e.\u003c/p\u003e\n```\n\nFor other links, use one or more of the following values:\n\n| `rel` values ||\n|-------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `rel=\"sponsored\"` | Mark links that are advertisements or paid placements (commonly called *paid links* ) with the `sponsored` value. Read more about [Google's stance on paid links](/search/docs/essentials/spam-policies#link-spam). ```scdoc \u003ca rel=\"sponsored\" href=\"https://cheese.example.com/Appenzeller_cheese\"\u003eAppenzeller\u003c/a\u003e ``` | **Note:** The `nofollow` attribute was [previously recommended](/search/blog/2019/09/evolving-nofollow-new-ways-to-identify) for these types of links and is still an acceptable way to flag them, though `sponsored` is preferred. |\n| `rel=\"ugc\"` | We recommend marking user-generated content (UGC) links, such as comments and forum posts, with the `ugc` value. ```scdoc \u003ca rel=\"ugc\" href=\"https://cheese.example.com/Appenzeller_cheese\"\u003eAppenzeller\u003c/a\u003e ``` If you want to recognize and reward trustworthy contributors, you might remove this attribute from links posted by members or users who have consistently made high-quality contributions over time. Read more about how to [prevent user-generated spam on your site and platform](/search/docs/monitor-debug/prevent-abuse). |\n| `rel=\"nofollow\"` | Use the `nofollow` value when other values don't apply, and you'd rather Google not associate your site with, or crawl the linked page from, your site. For links within your own site, use the [robots.txt `disallow` rule](/search/docs/crawling-indexing/robots/robots_txt#disallow). ```scdoc \u003ca rel=\"nofollow\" href=\"https://cheese.example.com/Appenzeller_cheese\"\u003eAppenzeller\u003c/a\u003e ``` |\n| *Multiple values* | You may specify multiple `rel` values as a space- or comma-separated list. **Examples:** ```scdoc \u003cp\u003eI love \u003ca rel=\"ugc nofollow\" href=\"https://cheese.example.com/Appenzeller_cheese\"\u003eAppenzeller\u003c/a\u003e cheese.\u003c/p\u003e ``` ```scdoc \u003cp\u003eI hate \u003ca rel=\"ugc,nofollow\" href=\"https://cheese.example.com/blue_cheese\"\u003eBlue\u003c/a\u003e cheese.\u003c/p\u003e ``` |\n\nLinks marked with these `rel` attributes will generally not be followed. Remember\nthat the linked pages may be found through other means, such as sitemaps or links from other\nsites, and thus they may still be crawled. These `rel` attributes are used only in\n[`\u003ca\u003e` elements that Google can crawl](/search/docs/crawling-indexing/links-crawlable#crawlable-links),\nexcept `nofollow`, which is also available as\n[robots `meta` tag](/search/docs/crawling-indexing/special-tags).\n\nIf you need to prevent Google from fetching a link to a page on your own site, use the\n[robots.txt `disallow` rule](/search/docs/crawling-indexing/robots/robots_txt#disallow).\n\nTo prevent Google from indexing a page, allow crawling and use the\n[`noindex` robots rule](/search/docs/crawling-indexing/block-indexing)."]]
