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Dasar-Dasar Google Penelusuran
Dasar-Dasar Google Penelusuran merupakan bagian inti dari elemen yang menjadikan konten berbasis web Anda
(halaman web, gambar, video, atau materi lain yang tersedia secara publik yang ditemukan Google di web)
memenuhi syarat untuk ditampilkan dan berperforma baik di Google Penelusuran:
- Persyaratan teknis: Yang diperlukan Google dari suatu halaman web agar dapat ditampilkan di Google Penelusuran.
- Kebijakan spam: Perilaku dan taktik yang dapat menyebabkan halaman turun peringkat atau sepenuhnya dihapus dari hasil Google Penelusuran.
- Praktik terbaik penting: Hal-hal penting yang dapat membantu meningkatkan kualitas tampilan situs Anda di hasil Google Penelusuran.
Faktanya, Anda tidak perlu membayar untuk menampilkan konten di hasil Google Penelusuran.
Perlu diperhatikan bahwa, hanya karena halaman telah memenuhi semua persyaratan dan
praktik terbaik ini, bukan berarti Google dijamin akan meng-crawl, mengindeks, atau menayangkan konten di dalamnya. Pelajari lebih
lanjut Cara Kerja Penelusuran.
Persyaratan teknis
Persyaratan teknis mencakup hal-hal
dasar yang diperlukan Google Penelusuran dari suatu halaman web agar dapat ditampilkan di hasil penelusuran. Sebenarnya,
persyaratan teknis yang harus dipenuhi untuk halaman web sangatlah sedikit; sebagian besar situs telah memenuhi
persyaratan teknis tanpa disadari.
Kebijakan spam
Kebijakan spam menjelaskan perilaku
dan taktik yang dapat menyebabkan halaman atau seluruh situs turun peringkat atau sepenuhnya dihapus
dari Google Penelusuran. Situs yang berfokus menyediakan konten dan pengalaman terbaik bagi pengguna
serta menjunjung prinsip dasar kami cenderung berperforma lebih baik di hasil Google Penelusuran.
Praktik terbaik penting
Meskipun banyak hal dapat dilakukan untuk membuat SEO situs Anda jadi lebih baik,
ada beberapa praktik inti yang dapat memberikan dampak terbesar terhadap peringkat dan
tampilan konten web Anda di Google Penelusuran:
- Buat konten yang bermanfaat, andal, dan mengutamakan pengguna.
- Gunakan kata-kata yang mungkin akan dipakai pengguna untuk mencari konten Anda, lalu cantumkan di
lokasi penting di halaman, seperti judul dan header utama
halaman, serta lokasi deskriptif lainnya seperti teks alternatif
dan teks link.
- Buat link Anda dapat di-crawl
sehingga Google dapat menemukan halaman lain di situs Anda melalui link di halaman tersebut.
- Beri tahu orang lain tentang situs Anda. Aktiflah berpartisipasi di komunitas sepemikiran yang dapat membantu Anda
membagikan informasi tentang layanan dan produk yang disebutkan di situs Anda.
- Jika Anda memiliki konten lain seperti gambar,
video, data terstruktur,
dan JavaScript,
pastikan Anda mengikuti praktik terbaik spesifik tersebut agar kami juga dapat memahami bagian
halaman yang dimaksud.
- Tingkatkan kualitas tampilan situs Anda di Google Penelusuran
dengan mengaktifkan fitur yang sesuai untuk situs Anda.
- Jika ada konten yang seharusnya tidak muncul di hasil penelusuran, atau jika ingin agar seluruh situs tidak ditampilkan,
gunakan metode yang sesuai untuk mengontrol cara konten Anda ditampilkan di Google Penelusuran.
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-08-04 UTC.
[null,null,["Terakhir diperbarui pada 2025-08-04 UTC."],[[["\u003cp\u003eGoogle Search Essentials help your web content become eligible to appear and perform well on Google Search.\u003c/p\u003e\n"],["\u003cp\u003eThese essentials comprise technical requirements, spam policies, and key best practices for content creation and optimization.\u003c/p\u003e\n"],["\u003cp\u003eFollowing these guidelines doesn't guarantee indexing or serving of content, but it increases the chances of your website appearing in search results.\u003c/p\u003e\n"],["\u003cp\u003eWhile Google Search appearance is free, focusing on providing quality content and user experience is crucial for better ranking.\u003c/p\u003e\n"],["\u003cp\u003eTechnical requirements are basic and most websites meet them unknowingly, while spam policies outline behaviors to avoid for better search performance.\u003c/p\u003e\n"]]],["Google Search Essentials outline how web content can appear and perform well in Google Search. Key actions include meeting technical requirements, adhering to spam policies, and following best practices. Best practices include creating helpful content, using relevant keywords, ensuring links are crawlable, promoting the site, and optimizing various content types like images and videos. Controlling what appears on Google Search, and enhancing the site's visual elements, are also recommended. Appearing in Google Search results is free.\n"],null,["# Google Search Essentials (formerly Webmaster Guidelines) | Google Search Central\n\nGoogle Search Essentials\n========================\n\n\nThe Google Search Essentials make up the core parts of what makes your web-based content\n(web pages, images, videos, or other publicly-available material that Google finds on the web)\neligible to appear and perform well on Google Search:\n\n- **Technical requirements**: What Google needs from a web page to show it in Google Search.\n- **Spam policies**: The behaviors and tactics that can lead to lower ranking or being completely omitted from Google Search results.\n- **Key best practices**: The main things that can help improve how your site appears in Google Search results.\n\n\nIt doesn't cost any money to appear in Google Search results, no matter what anyone tries to tell you.\nIt's important to note that just because a page meets all of these requirements and\nbest practices, doesn't mean that Google will crawl, index, or serve its content. Learn more\nabout [How Search Works](/search/docs/fundamentals/how-search-works).\n\nTechnical requirements\n----------------------\n\n\nThe [technical requirements](/search/docs/essentials/technical) cover the bare\nminimum that Google Search needs from a web page in order to show it in search results. There\nare actually very few technical things you need to do to a web page; most sites pass the\ntechnical requirements without even realizing it.\n\nSpam policies\n-------------\n\nThe [spam policies](/search/docs/essentials/spam-policies) detail the behaviors\nand tactics that can lead to a page or an entire site being ranked lower or completely omitted\nfrom Google Search. Sites that focus on providing the best content and experience for people\nand uphold the spirit of our principles are more likely to do well in Google Search results.\n\nKey best practices\n------------------\n\n\nWhile there are many things you can do to [improve your site's SEO](/search/docs),\nthere are a few core practices that can have the most impact on your web content's ranking and\nappearance on Google Search:\n\n- [Create helpful, reliable, people-first content](/search/docs/fundamentals/creating-helpful-content).\n- Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the [title and main heading](/search/docs/appearance/title-link#page-titles) of a page, and other descriptive locations such as [alt text](/search/docs/appearance/google-images#use-descriptive-alt-text) and link text.\n- [Make your links crawlable](/search/docs/crawling-indexing/links-crawlable#crawlable-links) so that Google can find other pages on your site via the links on your page.\n- Tell people about your site. Be active in communities where you can tell like-minded people about your services and products that you mention on your site.\n- If you have other content, such as [images](/search/docs/appearance/google-images), [videos](/search/docs/appearance/video), [structured data](/search/docs/appearance/structured-data/intro-structured-data), and [JavaScript](/search/docs/crawling-indexing/javascript/javascript-seo-basics), make sure you're following those specific best practices so that we can understand those parts of your page too.\n- Enhance [how your site appears](/search/docs/appearance/visual-elements-gallery) on Google Search by enabling features that make sense for your site.\n- If you have content that shouldn't be found in search results or you want to opt out entirely, use the appropriate method for [controlling how your content appears in Google Search](/search/docs/crawling-indexing/control-what-you-share)."]]
