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協助 Google 瞭解您的電子商務網站結構
Google 會根據網頁連結分析網頁間的關聯，嘗試找出您網站上的最佳內容。這表示網站中的導覽結構 (例如選單和跨網頁連結) 可能會影響 Google 對網站結構的瞭解。
舉例來說，Google 會使用瀏覽某個網頁所需的連結數量以及連結至該網頁的連結數量，來推斷該網頁和網站上其他部分何者相對重要。如要進一步瞭解 Google 搜尋如何判斷網頁的重要性，請參閱 Google 搜尋的運作方式。
讓您的電子商務網站導覽結構更適合 Google 檢索器作業
為了協助 Google 找到您網站上的所有網頁，請務必遵循電子商務網站最佳做法，確保所有網頁都能透過網站導覽的連結存取。例如，您可以加入連結，讓選單能夠依序連至類別網頁、子類別網頁以及所有產品的網頁。此外，我們也建議您
加入結構化資料，這有助於 Google 瞭解網站上各網頁的用途，進而強化這個結構。
如果類別網頁無法直接連至該類別中的所有產品，Googlebot 可能無法只透過檢索作業就找到您所有的產品。這些產品或許能夠透過搜尋框找到，但卻無法透過類別網頁看到。一般來說，Googlebot 在檢索網站時不會透過搜尋框送出搜尋，因此強烈建議您為所有想要建立索引的產品建立連結。如果無法連結至所有網頁，請使用 sitemap 或 Google Merchant Center 動態饋給，這些資源能夠涵蓋檢索器找不到的網站網頁連結。
為確保 Googlebot 能夠正確找到連結，請在建立連至其他內容的連結時使用 <a href> 標記。請不要在其他 HTML DOM 元素上使用 JavaScript 事件進行導覽。如要進一步瞭解 JavaScript 和網頁內容建立索引作業，請參閱瞭解 JavaScript 搜尋引擎最佳化 (SEO) 基礎知識一文。
Google 通常不會透過網址結構來瞭解網站結構，而是會分析網頁之間的關聯性，以此推斷網站上各個網頁何者較為重要。一般而言，越多站內網頁連至某個網頁，該網頁相對網站其他部分就越重要。
舉例來說，如果您有熱銷的明星產品，可以考慮從首頁或其他內容 (例如站內網誌文章或電子報等) 建立連結，連至這項產品，藉此讓 Google 瞭解這項產品對您網站的重要性。
總歸來說，Google 致力於協助使用者尋找所需內容。我們對於電子商務 SEO 作業的最根本建議，是創造實用又有趣，且對使用者來說有價值的內容。
如要進一步瞭解，請參閱「管理多面向導覽網址的檢索」一文。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-04 (世界標準時間)。
[null,null,["上次更新時間：2025-08-04 (世界標準時間)。"],[[["\u003cp\u003eGoogle uses your site's navigation (menus, links) to understand its structure and page importance, impacting search results.\u003c/p\u003e\n"],["\u003cp\u003eEnsure all important pages, especially products, are reachable through clear links from category pages for Google's crawler.\u003c/p\u003e\n"],["\u003cp\u003eLeverage sitemaps or Google Merchant Center feeds for pages not easily discoverable through regular navigation links.\u003c/p\u003e\n"],["\u003cp\u003ePrioritize and promote key categories or products by linking to them from prominent locations like the homepage or blog posts.\u003c/p\u003e\n"],["\u003cp\u003eGoogle focuses on user experience; creating valuable and engaging content is crucial for successful ecommerce SEO.\u003c/p\u003e\n"]]],["Google analyzes page relationships based on links to understand site structure and page importance. Ensure all pages are reachable via site navigation, such as menus linking to categories, subcategories, and products. Use `\u003ca href\u003e` tags for links, and avoid relying on JavaScript events. If direct linking isn't feasible, use sitemaps or Google Merchant Center feeds. Linking to top products from prominent pages signals their importance. High link density to a page indicates its importance to Google. Prioritize useful, valuable content for users.\n"],null,["# Ecommerce Website Navigation Structure | Google Search Central\n\nHelp Google understand your ecommerce website structure\n=======================================================\n\n\nGoogle tries to find the best content on your site by analyzing the relationship between pages\nbased on their linkages. This means navigation structures on your site (such as menus and\ncross page links) can impact Google's understanding of your site structure.\n\n\nFor example, Google can use information such as the number of links it needs to follow to\nreach a page and the number of links to a page to infer the relative importance of a page over\nthe rest of your site. For more information on how Google determines the\nimportance of a page in Google Search, see\n[How Google Search Works](/search/docs/fundamentals/how-search-works).\n\nMake your ecommerce site navigation Google crawler friendly\n-----------------------------------------------------------\n\n\nTo help Google find all pages on your site, make sure that you follow ecommerce site best practices and that\nyour pages are reachable by following links through your site's navigation.\nFor example, add links from menus to category pages, from category\npages to sub-category pages, and finally from sub-category pages to all product pages. We also\nrecommend that you\n[add structured data](/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce),\nsince this can help Google understand the purpose of the different pages on your site to\nreinforce this structure.\n\n\nIf category pages don't include direct links to all products in a category, Googlebot might\nnot find all of your products by crawling alone. These products may be reachable from a search\nbox, but not via category browsing. Googlebot generally doesn't try to submit searches into a search box\nas part of crawling a site. It's strongly recommended to link to all products that you wish\nindexed. If it's not possible to link to all pages, use a\n[sitemap](/search/docs/crawling-indexing/sitemaps/overview) or a\n[Google Merchant Center feed](https://support.google.com/merchants/answer/7439058).\nThese sources can include links to pages on a site that a crawler would not otherwise find.\n\n\nTo ensure Googlebot correctly locates the link, use `\u003ca href\u003e` tags when\ncreating links to other content. Don't use JavaScript events on other HTML DOM elements for\nnavigation. If you want to learn more about JavaScript and indexing page content, see\n[Understand the JavaScript SEO basics](/search/docs/guides/javascript-seo-basics).\n\nPromote your best categories or products\n----------------------------------------\n\n\nGoogle generally doesn't look at the structure of URLs to work out the structure of a site.\nInstead, it analyzes the linkages between pages to gain insights about the relative importance of\ndifferent pages on a site. As a general rule, the more links a page has to it within a site,\nthe higher the relative importance of the page to other pages on your site.\n\n\nFor example, if you have a best selling product, consider linking to it from the home page or\nin other content, such as blog posts or newsletters on your site. This will help Google\nunderstand how important the product is in relation to your site.\n\n\nAt the end of the day, Google is trying to help users find what they are looking for. The\nultimate ecommerce SEO best practice is to create useful and interesting content that is valuable to\nusers.\n\nFor further reading, see also\n[Managing crawling of faceted navigation URLs](/search/docs/crawling-indexing/crawling-managing-faceted-navigation)."]]
