Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Menyertakan data terstruktur yang relevan dengan e-commerce
Google
meng-crawl dan mengindeks
situs e-commerce Anda dengan cara yang sama seperti situs lainnya,
yaitu dengan menerapkan algoritma untuk memahami konten dan intent-nya. Data terstruktur adalah
format standar yang dapat dibaca mesin untuk memberikan informasi tentang suatu halaman.
Data ini dapat meningkatkan akurasi pemahaman Google tentang konten Anda.
Umumnya, data terstruktur tidak hanya digunakan untuk e-commerce secara spesifik, meskipun ada beberapa jenis yang
sifatnya khusus. Referensi berikut dapat berguna untuk mempelajari lebih lanjut data terstruktur untuk situs e-commerce.
Guna memahami cakupan jenis data terstruktur (yang juga disebut markup skema) untuk situs e-commerce, lihat
schema.org. Google mendukung banyak
jenis data terstruktur yang ditentukan oleh schema.org, tetapi tidak semuanya.
Jenis data terstruktur berikut sangat relevan dengan situs e-commerce. Ingat bahwa
pembeli mungkin berada pada tahapan yang berbeda dalam perjalanan belanja mereka dan tidak sekadar mencari
halaman produk saja.
Untuk membantu Google memahami hierarki halaman di situs Anda, lihat
dokumentasi markup breadcrumb.
Hal ini dapat membantu Google menampilkan jejak breadcrumb yang lebih bermakna di hasil penelusuran.
Jika memiliki toko fisik, beri tahu Google informasi selengkapnya tentang bisnis Anda di halaman informasi bisnis, seperti
lokasi dan jam buka toko, dengan
data terstruktur
LocalBusiness.
Untuk memberi tahu Google informasi selengkapnya tentang detail bisnis Anda, seperti logo, informasi kontak, ID bisnis,
kebijakan pengembalian untuk bisnis Anda
seluruhnya, lihat
Dokumentasi data terstruktur Organization.
Jika situs Anda menyertakan halaman yang utamanya berisi tentang video individual, pemberian markup
video yang direkam sebelumnya (seperti di halaman produk) atau acara livestream dengan sesuai, dapat membantu Google
menampilkan video tersebut dengan sesuai di hasil Google Penelusuran. Buka
dokumentasi markup skema video
untuk informasi selengkapnya.
[null,null,["Terakhir diperbarui pada 2025-08-04 UTC."],[[["\u003cp\u003eGoogle uses structured data, a standardized format, to better understand ecommerce website content.\u003c/p\u003e\n"],["\u003cp\u003eEcommerce websites can enhance their search visibility by implementing relevant structured data types like \u003ccode\u003eProduct\u003c/code\u003e, \u003ccode\u003eLocalBusiness\u003c/code\u003e, and \u003ccode\u003eReview\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing structured data can improve how Google displays your ecommerce site in search results, such as showing breadcrumbs or rich product snippets.\u003c/p\u003e\n"],["\u003cp\u003eSchema.org provides a comprehensive list of structured data types, many of which are supported by Google for ecommerce purposes.\u003c/p\u003e\n"],["\u003cp\u003eContent management systems often offer plugins or extensions that simplify the process of adding structured data to ecommerce websites.\u003c/p\u003e\n"]]],["Google crawls and indexes ecommerce websites, using algorithms to understand content. Employing structured data, a standardized, machine-readable format, enhances Google's content comprehension. Ecommerce-relevant structured data types include `BreadcrumbList` (site hierarchy), `LocalBusiness` (physical store details), `Organization` (business information), `Product` and `ProductGroup` (product details), `Review` (product feedback), and `VideoObject` (video content). Implementing these markups, possibly via CMS plugins, helps Google display information more effectively in search results.\n"],null,["# Structured Data for Ecommerce Sites | Google Search Central\n\nInclude structured data relevant to ecommerce\n=============================================\n\n\nGoogle\n[crawls and indexes](/search/docs/fundamentals/how-search-works)\nyour ecommerce website as it does other websites,\napplying algorithms to understand your content and its intent. Structured data is a\nstandardized machine-readable format for providing information about a page.\nThis can improve the accuracy of Google's understanding of your content.\n\n\nStructured data in general is not specific to ecommerce, although some structured data types\nare. The following resources are useful to learn more about structured data for your ecommerce website.\n\n- For an introduction to how Google uses structured data, see [Understand how structured data works](/search/docs/guides/intro-structured-data).\n- To understand the breadth of structured data (also called schema markup) for an ecommerce website, see [schema.org](https://schema.org/). Google supports many, but not all of, the types of structured data defined by schema.org.\n\n| **Using a Content Management System (CMS)?** If you are using an ecommerce platform, it may be easier to use an integrated platform extension or plugin to add structured data for you.\n\n\nThe following types of structured data are particularly relevant for ecommerce websites. Remember that\nshoppers may be at different stages in their shopping journey and looking for more than just\nproduct pages.\n\n| Ecommerce structured data types ||\n|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| #### [`BreadcrumbList`](/search/docs/appearance/structured-data/breadcrumb) To help Google understand the hierarchy of pages on your site, see the [breadcrumb markup documentation](/search/docs/appearance/structured-data/breadcrumb). This can help Google display a more meaningful breadcrumb trail in search results. | |\n| #### [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) If you have a physical store, tell Google more about your business on your business information pages, such as your store's location and opening hours, with [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) structured data. You may also want to: - Register your business directly with [Google My Business](https://www.google.com/business/). - Register [your physical store locations and store codes](https://support.google.com/business/answer/4542487) for use by Google Merchant Center. - Follow the [Merchant Center guidelines](https://support.google.com/merchants/answer/6363310) for more advice such as sharing return policies on your site. | |\n| #### [`Organization`](/search/docs/appearance/structured-data/organization) To tell Google more about your business details, such as your logo, contact information, business identifiers, and return policies for your business as a whole, see the [`Organization` structured data documentation](/search/docs/appearance/structured-data/organization). | |\n| #### [`Product`](/search/docs/appearance/structured-data/product) and [`ProductGroup`](/search/docs/appearance/structured-data/product-variants) To tell Google more about your products, see the [`Product` structured data documentation](/search/docs/appearance/structured-data/product) (and [product variants](/search/docs/appearance/structured-data/product-variants), if applicable). See also [Set up structured data for Merchant Center](https://support.google.com/merchants/answer/7331077) in the Google Merchant Center documentation for improved participation in shopping related experiences on Google surfaces. | |\n| #### [`Review`](/search/docs/appearance/structured-data/review-snippet) To assist Google understand product reviews on your site and when they are appropriate, see [Review snippet](/search/docs/appearance/structured-data/review-snippet). | |\n| #### [`VideoObject`](/search/docs/appearance/structured-data/video) If your website includes pages that are primarily about individual videos, appropriately marking up prerecorded videos (such as on a product page) or livestream events can help Google present the videos appropriately in Google Search results. See our [video schema markup documentation](/search/docs/appearance/structured-data/video) for more information. | |"]]
