Google
crawls and indexes
your ecommerce website as it does other websites,
applying algorithms to understand your content and its intent. Structured data is a
standardized machine-readable format for providing information about a page.
This can improve the accuracy of Google's understanding of your content.
Structured data in general is not specific to ecommerce, although some structured data types
are. The following resources are useful to learn more about structured data for your ecommerce website.
To understand the breadth of structured data (also called schema markup) for an ecommerce website, see
schema.org. Google supports many, but not
all of, the types of structured data defined by schema.org.
The following types of structured data are particularly relevant for ecommerce websites. Remember that
shoppers may be at different stages in their shopping journey and looking for more than just
product pages.
To help Google understand the hierarchy of pages on your site, see the
breadcrumb markup documentation.
This can help Google display a more meaningful breadcrumb trail in search results.
If you have a physical store, tell Google more about your business on your business information pages, such as
your store's location and opening hours, with
LocalBusiness
structured data.
To tell Google more about your business details, such as your logo, contact information, business identifiers,
and return policies for your business as a whole, see the
Organization structured data documentation.
If your website includes pages that are primarily about individual videos, appropriately marking up
prerecorded videos (such as on a product page) or livestream events can help Google
present the videos appropriately in Google Search results. See our
video schema markup documentation
for more information.
