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Dónde puede aparecer contenido de comercio electrónico en Google
Tu contenido de comercio electrónico puede aparecer en varias plataformas de Google, como en resultados de la Búsqueda y en Google Maps. Incluir el contenido adecuado en una determinada plataforma de Google puede ayudarte a llegar a nuevos clientes potenciales.
Google puede mostrar contenido de comercio electrónico en las siguientes plataformas:
Crear contenido de comercio electrónico para cubrir las distintas necesidades de los clientes
Los datos de productos son el tipo de contenido relacionado con el comercio electrónico más evidente, pero otro tipo de información también puede ser útil para los clientes en las diferentes fases de una compra.
A continuación, se incluyen algunos ejemplos de contenido que podrían ayudarte a llegar a clientes de más plataformas de Google:
La historia de tu empresa. Describe la historia de tu empresa a clientes a los que les interesa conocer a quiénes compran productos.
Reseñas de productos de comercio. Demuestra que quieres ayudar a los clientes a encontrar el producto que mejor se adapte a sus necesidades. Para hacerlo, escribe reseñas detalladas de los productos que vendes. Consulta nuestras directrices sobre los enlaces de pago para obtener información sobre cómo vincular productos a sitios de terceros y obtener otros ingresos.
Reseñas de productos de los clientes. Te recomendamos que permitas que los clientes puedan valorar y hacer reseñas de tus productos para que los nuevos clientes se hagan una idea de cómo son los productos que vendes.
Tu catálogo. Incluye descripciones informativas de los productos que coincidan con los términos de búsqueda que usan los clientes cuando buscan los productos, además de descripciones de categorías para ayudar en búsquedas menos específicas.
Oportunidades de formación. Comparte información sobre talleres o cursos que ofrezcas para aumentar la interacción con los clientes. Por ejemplo, una tienda de tartas puede impartir un curso de decoración de pasteles, sobre todo si también vende artículos de decoración de tartas. Consulta el artículo Conseguir que tu evento aparezca en Google para ver los datos estructurados que se puedan usar con eventos.
Emisiones en directo. Interactúa con tus clientes a través de emisiones en directo interactivas en las que muestres productos, expliques cómo los usas y respondas a las dudas de los clientes en directo.
Puntos de contacto del servicio de atención al cliente. Mejora la confianza de los clientes mostrando claramente tus políticas de envío y devolución (incluidos los descuentos en envíos en función del tamaño de los pedidos) y destaca los puntos de contacto del servicio de asistencia.
[null,null,["Última actualización: 2025-08-04 (UTC)."],[[["\u003cp\u003eGoogle surfaces your ecommerce content on various platforms like Search, Images, Lens, Shopping, Business Profile, and Maps.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing your content for each platform, such as providing detailed product information and high-quality images, improves visibility and reach.\u003c/p\u003e\n"],["\u003cp\u003eEngaging content beyond product data, including company stories, special offers, and reviews, enhances the customer journey and builds trust.\u003c/p\u003e\n"],["\u003cp\u003eConsider educational content, live streams, and clear customer service information to further engage with and attract customers.\u003c/p\u003e\n"],["\u003cp\u003eAligning your content with customer search terms and intent is crucial for effective product discovery across Google's surfaces.\u003c/p\u003e\n"]]],["Ecommerce content can appear across various Google surfaces, including Search, Images, Lens, Shopping tab, Business Profile, and Maps. To optimize visibility, upload product details to Google Merchant Center, claim your Business Profile, and adhere to image best practices. Beyond product data, create content like company stories, special offers, product reviews, customer reviews, a product catalog, and educational opportunities. Also include live streams, and details of customer service touchpoints to engage with customers and build trust.\n"],null,["# Ecommerce Product Data and Content on Google | Google Search Central\n\nWhere ecommerce content can appear on Google\n============================================\n\n\nGoogle has multiple surfaces where your ecommerce content can appear, such as in search\nresults and on Google Maps. Providing the right content on the appropriate Google surface can\nhelp you reach new potential customers.\n| **Note**: The actual appearance in search results might be different.\n\nGoogle may display ecommerce content on the following surfaces:\n\n| Surfaces ||\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| #### Google Search To learn more about techniques that can improve your ranking in Google Search, see the [Search Engine Optimization (SEO) Starter Guide](/search/docs/fundamentals/seo-starter-guide). For examples of different ways Google can present your results, explore the [list of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery). | |\n| #### Google Images For guidance on how best to prepare your images for indexing by Google, see [Google Image best practices](/search/docs/appearance/google-images). | |\n| #### Google Lens If you want your products to be found in [Google Lens](https://lens.google/) search results, make sure your product details are [uploaded to Google Merchant Center](https://support.google.com/merchants/answer/7439058), [opt in to product listings](https://support.google.com/merchants/answer/9455788), and follow the [Google Image best practices](/search/docs/appearance/google-images). | |\n| #### Google Shopping tab If you want your products to be found in the Google Shopping tab, upload your products to [Google Merchant Center](https://support.google.com/merchants/answer/188924). | |\n| #### Business Profile To provide your business details to Google, [claim your Business Profile](https://www.google.com/business/) and [Link Business Profiles and Merchant Center](https://support.google.com/merchants/answer/7454171). | |\n| #### Google Maps To make your products available in [Google Maps](https://maps.google.com/) search results, upload your products with inventory location data to Google Merchant Center. See the [Local inventory ads onboarding guide](https://support.google.com/merchants/answer/7023001) for details. | |\n\n| **Note**: Some of these surfaces support multiple ways in which content can be displayed. For example, Google Search tries to understand the intent of a search and then display results in the most meaningful way for the query.\n\nCreate ecommerce content to meet differing customer needs\n---------------------------------------------------------\n\n\nProduct data is the most obvious type of ecommerce related content, but other types of\ninformation can also be useful to shoppers at different stages of their shopping journey.\nHere are some examples of content that could help you reach customers across more surfaces\non Google:\n\n- **Your company story**. Describe the story behind your business for shoppers who care about who they purchase from.\n- **Special offers** . Describe your special offers during [special seasonal sales events](/search/blog/2021/07/deals-best-practices) such as Mother's Day.\n- **Merchant product reviews** . Show that you are interested in helping shoppers find the best product for their needs by providing in-depth reviews of products you sell. When linking to products on third-party sites for financial gain, refer to our guidance on [paid links](/search/docs/advanced/guidelines/paid-links).\n- **Customer product reviews**. Consider accepting ratings and reviews from customers to help new shoppers better understand your products.\n- **Your catalog**. Provide informative product descriptions that match search terms used by shoppers when they're searching for the product. Also provide category descriptions to cover less specific queries.\n- **Education opportunities** . Share details about workshops or lessons that you provide to increase engagement with your customers. For example, a cake shop may run a course on cake decorating, especially if it also sells cake decorations. Also see [Get your event on Google](/search/docs/appearance/structured-data/event) for structured data that can be used with events.\n- **Live streams**. Engage with your customers on interactive live streams where you show products, explain how to use them, and answer live questions from your customers.\n- **Customer service touchpoints** . Improve customer trust by being clear on your return and shipping policies (including any shipping discounts based on order size), and by [highlighting your customer support contact points](/search/blog/2021/07/customer-support)."]]
