Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Tempat konten e-commerce dapat muncul di Google
Google memiliki beberapa platform tempat konten e-commerce Anda dapat muncul, seperti di hasil
penelusuran dan di Google Maps. Dengan menyediakan konten yang tepat di platform Google yang sesuai, Anda
akan lebih mudah menjangkau calon pelanggan baru.
Google dapat menampilkan konten e-commerce di platform berikut:
Untuk menampilkan produk Anda di
hasil penelusuran Google Maps,
upload produk beserta data lokasi inventarisnya ke Google Merchant Center. Lihat
Panduan aktivasi iklan inventaris lokal
untuk detail selengkapnya.
Membuat konten e-commerce untuk memenuhi berbagai kebutuhan pelanggan
Data produk adalah jenis konten terkait e-commerce yang paling jelas, tetapi jenis informasi
yang lain juga dapat berguna bagi pembeli di berbagai tahapan perjalanan belanja mereka.
Berikut beberapa contoh konten yang dapat membantu Anda menjangkau pelanggan di lebih banyak platform
di Google:
Kisah perusahaan Anda. Jelaskan kisah di balik bisnis Anda kepada pembeli yang ingin mengetahui
latar belakang perusahaan tempat mereka membeli.
Ulasan produk oleh penjual. Tunjukkan bahwa Anda ingin membantu pembeli menemukan
produk terbaik sesuai kebutuhan mereka dengan memberikan ulasan mendalam terkait produk yang Anda jual. Saat
menautkan produk di situs pihak ketiga untuk mendapatkan keuntungan finansial, lihat panduan kami mengenai
link berbayar.
Ulasan produk oleh pelanggan. Pertimbangkan untuk menerima rating dan ulasan dari pelanggan agar
pembeli baru dapat lebih memahami produk Anda.
Katalog Anda. Berikan deskripsi produk yang informatif dan sesuai dengan istilah penelusuran yang digunakan
oleh pembeli saat mereka menelusuri produk tersebut. Selain itu, berikan deskripsi kategori agar
kueri yang dicakup tidak terlalu spesifik.
Peluang pendidikan. Bagikan detail workshop atau pelajaran yang Anda berikan untuk
meningkatkan engagement dengan pelanggan. Misalnya, toko kue dapat memberikan kursus mendekorasi
kue, terlebih jika toko tersebut juga menjual dekorasi kue. Lihat juga
Menampilkan acara di Google
untuk mengetahui data terstruktur yang dapat digunakan dengan acara Anda.
Live stream. Berinteraksilah dengan pelanggan Anda melalui live stream interaktif tempat Anda menampilkan
berbagai produk, menjelaskan cara menggunakannya, dan menjawab pertanyaan dari pelanggan saat live.
Poin kontak layanan pelanggan. Tingkatkan kepercayaan pelanggan dengan membuat kebijakan pengembalian
dan pengiriman yang jelas (termasuk diskon pengiriman berdasarkan ukuran pesanan) dan dengan
memperjelas titik kontak dukungan pelanggan.
[null,null,["Terakhir diperbarui pada 2025-08-04 UTC."],[[["\u003cp\u003eGoogle surfaces your ecommerce content on various platforms like Search, Images, Lens, Shopping, Business Profile, and Maps.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing your content for each platform, such as providing detailed product information and high-quality images, improves visibility and reach.\u003c/p\u003e\n"],["\u003cp\u003eEngaging content beyond product data, including company stories, special offers, and reviews, enhances the customer journey and builds trust.\u003c/p\u003e\n"],["\u003cp\u003eConsider educational content, live streams, and clear customer service information to further engage with and attract customers.\u003c/p\u003e\n"],["\u003cp\u003eAligning your content with customer search terms and intent is crucial for effective product discovery across Google's surfaces.\u003c/p\u003e\n"]]],["Ecommerce content can appear across various Google surfaces, including Search, Images, Lens, Shopping tab, Business Profile, and Maps. To optimize visibility, upload product details to Google Merchant Center, claim your Business Profile, and adhere to image best practices. Beyond product data, create content like company stories, special offers, product reviews, customer reviews, a product catalog, and educational opportunities. Also include live streams, and details of customer service touchpoints to engage with customers and build trust.\n"],null,["# Ecommerce Product Data and Content on Google | Google Search Central\n\nWhere ecommerce content can appear on Google\n============================================\n\n\nGoogle has multiple surfaces where your ecommerce content can appear, such as in search\nresults and on Google Maps. Providing the right content on the appropriate Google surface can\nhelp you reach new potential customers.\n| **Note**: The actual appearance in search results might be different.\n\nGoogle may display ecommerce content on the following surfaces:\n\n| Surfaces ||\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| #### Google Search To learn more about techniques that can improve your ranking in Google Search, see the [Search Engine Optimization (SEO) Starter Guide](/search/docs/fundamentals/seo-starter-guide). For examples of different ways Google can present your results, explore the [list of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery). | |\n| #### Google Images For guidance on how best to prepare your images for indexing by Google, see [Google Image best practices](/search/docs/appearance/google-images). | |\n| #### Google Lens If you want your products to be found in [Google Lens](https://lens.google/) search results, make sure your product details are [uploaded to Google Merchant Center](https://support.google.com/merchants/answer/7439058), [opt in to product listings](https://support.google.com/merchants/answer/9455788), and follow the [Google Image best practices](/search/docs/appearance/google-images). | |\n| #### Google Shopping tab If you want your products to be found in the Google Shopping tab, upload your products to [Google Merchant Center](https://support.google.com/merchants/answer/188924). | |\n| #### Business Profile To provide your business details to Google, [claim your Business Profile](https://www.google.com/business/) and [Link Business Profiles and Merchant Center](https://support.google.com/merchants/answer/7454171). | |\n| #### Google Maps To make your products available in [Google Maps](https://maps.google.com/) search results, upload your products with inventory location data to Google Merchant Center. See the [Local inventory ads onboarding guide](https://support.google.com/merchants/answer/7023001) for details. | |\n\n| **Note**: Some of these surfaces support multiple ways in which content can be displayed. For example, Google Search tries to understand the intent of a search and then display results in the most meaningful way for the query.\n\nCreate ecommerce content to meet differing customer needs\n---------------------------------------------------------\n\n\nProduct data is the most obvious type of ecommerce related content, but other types of\ninformation can also be useful to shoppers at different stages of their shopping journey.\nHere are some examples of content that could help you reach customers across more surfaces\non Google:\n\n- **Your company story**. Describe the story behind your business for shoppers who care about who they purchase from.\n- **Special offers** . Describe your special offers during [special seasonal sales events](/search/blog/2021/07/deals-best-practices) such as Mother's Day.\n- **Merchant product reviews** . Show that you are interested in helping shoppers find the best product for their needs by providing in-depth reviews of products you sell. When linking to products on third-party sites for financial gain, refer to our guidance on [paid links](/search/docs/advanced/guidelines/paid-links).\n- **Customer product reviews**. Consider accepting ratings and reviews from customers to help new shoppers better understand your products.\n- **Your catalog**. Provide informative product descriptions that match search terms used by shoppers when they're searching for the product. Also provide category descriptions to cover less specific queries.\n- **Education opportunities** . Share details about workshops or lessons that you provide to increase engagement with your customers. For example, a cake shop may run a course on cake decorating, especially if it also sells cake decorations. Also see [Get your event on Google](/search/docs/appearance/structured-data/event) for structured data that can be used with events.\n- **Live streams**. Engage with your customers on interactive live streams where you show products, explain how to use them, and answer live questions from your customers.\n- **Customer service touchpoints** . Improve customer trust by being clear on your return and shipping policies (including any shipping discounts based on order size), and by [highlighting your customer support contact points](/search/blog/2021/07/customer-support)."]]
