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Merchant API
– der offizielle Nachfolger der Content API for Shopping.
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Hinweis: Die Content API for Shopping wird am 18. August 2026 eingestellt.
Top-Produkte identifizieren
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Sie können Inhalte basierend auf Ihren Einstellungen speichern und kategorisieren.
Mit dem Bestsellerbericht können Sie die am häufigsten verkauften Produkte in Google Shopping und in Shopping-Anzeigen ansehen. Anhand der Informationen in diesem Bericht können Sie nachvollziehen, welche Produkte eine gute Leistung auf Google erzielen und ob Sie sie derzeit führen.
Weitere Informationen zum Bestsellerbericht
Ihr Konto muss die Mindestvoraussetzungen erfüllen. Die Nutzung – durch Sie oder Dritte – von Market Insights-Daten, die aus Ihrem Merchant Center-Konto exportiert wurden, unterliegt den Nutzungsbedingungen des Merchant Centers.
Mit der Anfrage BestSellersProductClusterView können Sie die Bestseller auf Google aufrufen.
Hier ist ein Beispiel, mit dem Sie die meistverkauften Produkte aufrufen können. Übergeben Sie zum Stellen der Anfrage die folgende MCQL-Anweisung an die Methode reports.search:
SELECT
best_sellers.report_date, best_sellers.report_granularity,
best_sellers.country_code, best_sellers.category_id,
best_sellers.rank, best_sellers.previous_rank,
best_sellers.relative_demand, best_sellers.previous_relative_demand,
best_sellers.relative_demand_change,
product_cluster.title, product_cluster.brand, product_cluster.category_l1,
product_cluster.category_l2, product_cluster.category_l3,
product_cluster.variant_gtins, product_cluster.inventory_status,
product_cluster.brand_inventory_status
FROM BestSellersProductClusterView
WHERE best_sellers.report_date = '2022-10-10'
AND best_sellers.report_granularity = 'WEEKLY'
AND best_sellers.country_code = 'US'
AND best_sellers.category_id = 166
ORDER BY best_sellers.rank
Sie können die Werte in der WHERE-Klausel ändern, um den Bericht für andere Datumsangaben, Granularitäten, Länder und Kategorien anzupassen.
Laufen
Klicken Sie auf Ausführen, um das Beispiel im API Explorer auszuprobieren. Nachdem Sie auf Ausführen geklickt haben, müssen Sie den Platzhalter für die Händler-ID in der Anfrage-URL durch Ihre eigene Händler-ID ersetzen. Sie können die Abfrage ändern. Die vollständige Abfrage muss in einer Zeile stehen, damit sie mit dem API Explorer funktioniert.
Hier ist eine Beispielantwort auf die vorherige Anfrage:
{
"results": [
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT"
}
"productCluster": {
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER"
}
"productCluster": {
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT"
}
"productCluster": {
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
Sofern nicht anders angegeben, sind die Inhalte dieser Seite unter der Creative Commons Attribution 4.0 License und Codebeispiele unter der Apache 2.0 License lizenziert. Weitere Informationen finden Sie in den Websiterichtlinien von Google Developers. Java ist eine eingetragene Marke von Oracle und/oder seinen Partnern.
Zuletzt aktualisiert: 2025-08-13 (UTC).
[null,null,["Zuletzt aktualisiert: 2025-08-13 (UTC)."],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eUse the \u003ccode\u003eBestSellersProductClusterView\u003c/code\u003e query and the \u003ccode\u003ereports.search\u003c/code\u003e method to retrieve a report of the best-selling products on Google Shopping.\u003c/p\u003e\n"],["\u003cp\u003eThe report provides insights into product rankings, demand levels, and inventory status, allowing merchants to make informed decisions about their product offerings.\u003c/p\u003e\n"],["\u003cp\u003eCustomize the report by specifying the date, granularity, country, and category in the query's \u003ccode\u003eWHERE\u003c/code\u003e clause.\u003c/p\u003e\n"],["\u003cp\u003eReview the provided sample query and response to understand the structure and data available in the best sellers report.\u003c/p\u003e\n"]]],["The document introduces the Merchant API beta, the new version of the Content API for Shopping. It details how to use the \"best sellers\" report, accessible via the `BestSellersProductClusterView` query, to identify top-performing products on Google Shopping. Users can customize the report by date, granularity, country, and category. A sample query and response are provided, illustrating data on product rank, demand, and inventory status. Merchant accounts must meet eligibility requirements.\n"],null,["# Identify top products\n\nYou can use the [best sellers](//support.google.com/merchants/answer/9488679)\nreport to view the best-selling products on Google Shopping and in Shopping ads. You can use the information from this report to understand which products are performing well on Google, and whether you currently carry them.\n\nSee [About the best seller report](//support.google.com/merchants/answer/9488679) for more information.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nQuery\n[`BestSellersProductClusterView`](/shopping-content/guides/reports/fields#bestsellersproductclusterview) to view the best-selling products on Google.\n\nHere's a sample you can use to view best-selling products. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n```gdscript\nSELECT\n best_sellers.report_date, best_sellers.report_granularity,\n best_sellers.country_code, best_sellers.category_id,\n best_sellers.rank, best_sellers.previous_rank,\n best_sellers.relative_demand, best_sellers.previous_relative_demand,\n best_sellers.relative_demand_change,\n product_cluster.title, product_cluster.brand, product_cluster.category_l1,\n product_cluster.category_l2, product_cluster.category_l3, \n product_cluster.variant_gtins, product_cluster.inventory_status, \n product_cluster.brand_inventory_status\nFROM BestSellersProductClusterView\nWHERE best_sellers.report_date = '\u003cvar class=\"edit\" translate=\"no\"\u003e2022-10-10\u003c/var\u003e'\n AND best_sellers.report_granularity = '\u003cvar class=\"edit\" translate=\"no\"\u003eWEEKLY\u003c/var\u003e'\n AND best_sellers.country_code = '\u003cvar class=\"edit\" translate=\"no\"\u003eUS\u003c/var\u003e'\n AND best_sellers.category_id = 166\nORDER BY best_sellers.rank\n```\n\nYou can change the values in the `WHERE` clause to customize the report for\nother dates, granularities, countries, and [categories](//support.google.com/merchants/answer/6324436).\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20best_sellers.report_date%2C%20best_sellers.report_granularity%2C%20%20best_sellers.country_code%2C%20best_sellers.category_id%2C%20%20best_sellers.rank%2C%20best_sellers.previous_rank%2C%20%20best_sellers.relative_demand%2C%20best_sellers.previous_relative_demand%2C%20%20best_sellers.relative_demand_change%2C%20%20product_cluster.title%2C%20product_cluster.brand%2C%20product_cluster.category_l1%2C%20%20product_cluster.category_l2%2C%20product_cluster.category_l3%2C%20%20%20product_cluster.variant_gtins%2C%20product_cluster.inventory_status%2C%20%20%20product_cluster.brand_inventory_status%20FROM%20BestSellersProductClusterView%20WHERE%20best_sellers.report_date%20%3D%20%272022-10-10%27%20%20AND%20best_sellers.report_granularity%20%3D%20%27WEEKLY%27%20%20AND%20best_sellers.country_code%20%3D%20%27US%27%20%20AND%20best_sellers.category_id%20%3D%20166%20ORDER%20BY%20best_sellers.rank%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"1\",\n \"previousRank\": \"1\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"productCluster\": {\n \"title\": \"Ugg Shoes Ugg Tasman\",\n \"brand\": \"UGG\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00737872992873\", \"00737872992880\", \"00737872992866\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"NOT_IN_INVENTORY\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"2\",\n \"previousRank\": \"8\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"HIGH\",\n \"relativeDemandChange\": \"RISER\"\n }\n \"productCluster\": {\n \"title\": \"UGG Women's s Classic Mini\",\n \"brand\": \"UGG\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00194715081314\", \"00194715081246\", \"00194715081321\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"NOT_IN_INVENTORY\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"3\",\n \"previousRank\": \"2\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"productCluster\": {\n \"title\": \"Crocs Classic\",\n \"brand\": \"Crocs\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00887350811209\", \"00191448903852\", \"00191448769090\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"OUT_OF_STOCK\"\n }\n }\n ]\n }"]]
