为商品设置有竞争力的定价

您可以使用价格竞争力报告了解您销售的商品在其他零售商那里是如何定价的。您可以在为商品定价或对广告进行出价时参考这些信息。

如需了解详情,请参阅价格竞争力报告简介

您的账号必须符合最低资格要求,并且您必须确保您或任何第三方在使用从您的 Merchant Center 账号中导出的市场洞察数据时遵守 Merchant Center 条款及条件

查询 PriceCompetitivenessProductView 可了解您销售的商品在其他零售商那里是如何定价的。

以下示例可用于查看价格竞争力数据。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 reports.search 方法:

SELECT
  product_view.id, product_view.title, product_view.brand,
  product_view.price_micros, product_view.currency_code,
  price_competitiveness.country_code,
  price_competitiveness.benchmark_price_micros,
  price_competitiveness.benchmark_price_currency_code
FROM PriceCompetitivenessProductView

运行

点击运行以试用 API Explorer 中的示例。点击运行后,在请求网址中将商家 ID 占位符更新为您自己的商家 ID。您可以修改查询。完整查询必须保持在一行上才能使用 API Explorer

以下是上述查询的响应示例:

{
  "results": [
    {
      "productView": {
        "id": "online:en:US:12345",
        "title": "UGG Women's s Classic Mini",
        "brand": "UGG",
        "priceMicros": "124990000"
        "currencyCode": "USD"
      }
      "priceCompetitiveness": {
        "countryCode": "US",
        "benchmarkPriceMicros": "119922291",
        "benchmarkPriceCurrencyCode": "USD"
      }
    },
    {
      "productView": {
        "id": "online:en:US:12346",
        "title": "Nike React Infinity Run Flyknit 2",
        "brand": "Nike",
        "priceMicros": "119990000"
        "currencyCode": "USD"
      }
      "priceCompetitiveness": {
        "countryCode": "US",
        "benchmarkPriceMicros": "173436840",
        "benchmarkPriceCurrencyCode": "USD"
      }
    },
    {
      "productView": {
        "id": "online:en:US:12347",
        "title": "New Balance 327 White Trainers",
        "brand": "New Balance",
        "priceMicros": "84990000"
        "currencyCode": "USD"
      }
      "priceCompetitiveness": {
        "countryCode": "US",
        "benchmarkPriceMicros": "85459050",
        "benchmarkPriceCurrencyCode": "USD"
      }
    }
  ]
}