rocket
Scopri l'
API Merchant, il successore ufficiale dell'API Content for Shopping.
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Nota: l'API Content for Shopping verrà ritirata il 18 agosto 2026.
Identificare i prodotti di punta
Mantieni tutto organizzato con le raccolte
Salva e classifica i contenuti in base alle tue preferenze.
Puoi utilizzare il report Più venduti
per visualizzare i prodotti più venduti su Google Shopping e negli annunci Shopping. Puoi utilizzare le informazioni di questo report per capire quali prodotti hanno un buon rendimento su Google e se li vendi attualmente.
Per saperne di più, consulta Informazioni sul report Più venduti.
Il tuo account deve soddisfare requisiti di idoneità minimi e devi garantire che l'utilizzo da parte tua o di terze parti dei dati di Market Insights esportati dal tuo account Merchant Center sia conforme ai Termini e condizioni di Merchant Center.
Query
BestSellersProductClusterView per visualizzare i prodotti più venduti su Google.
Ecco un esempio che puoi utilizzare per visualizzare i prodotti più venduti. Per effettuare la richiesta, trasmetti la seguente istruzione del linguaggio di query Merchant Center al metodo reports.search:
SELECT
best_sellers.report_date, best_sellers.report_granularity,
best_sellers.country_code, best_sellers.category_id,
best_sellers.rank, best_sellers.previous_rank,
best_sellers.relative_demand, best_sellers.previous_relative_demand,
best_sellers.relative_demand_change,
product_cluster.title, product_cluster.brand, product_cluster.category_l1,
product_cluster.category_l2, product_cluster.category_l3,
product_cluster.variant_gtins, product_cluster.inventory_status,
product_cluster.brand_inventory_status
FROM BestSellersProductClusterView
WHERE best_sellers.report_date = '2022-10-10'
AND best_sellers.report_granularity = 'WEEKLY'
AND best_sellers.country_code = 'US'
AND best_sellers.category_id = 166
ORDER BY best_sellers.rank
Puoi modificare i valori nella clausola WHERE per personalizzare il report per
altre date, granularità, paesi e categorie.
Corsa
Fai clic su Esegui per provare l'esempio in Explorer API. Dopo aver fatto clic su
Esegui, aggiorna il segnaposto dell'ID commerciante con il tuo ID commerciante nell'URL
della richiesta. Puoi modificare la query. L'intera query deve rimanere su una riga per
funzionare con Explorer API.
Ecco una risposta di esempio alla query precedente:
{
"results": [
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT"
}
"productCluster": {
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER"
}
"productCluster": {
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT"
}
"productCluster": {
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
Salvo quando diversamente specificato, i contenuti di questa pagina sono concessi in base alla licenza Creative Commons Attribution 4.0, mentre gli esempi di codice sono concessi in base alla licenza Apache 2.0. Per ulteriori dettagli, consulta le norme del sito di Google Developers. Java è un marchio registrato di Oracle e/o delle sue consociate.
Ultimo aggiornamento 2025-08-13 UTC.
[null,null,["Ultimo aggiornamento 2025-08-13 UTC."],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eUse the \u003ccode\u003eBestSellersProductClusterView\u003c/code\u003e query and the \u003ccode\u003ereports.search\u003c/code\u003e method to retrieve a report of the best-selling products on Google Shopping.\u003c/p\u003e\n"],["\u003cp\u003eThe report provides insights into product rankings, demand levels, and inventory status, allowing merchants to make informed decisions about their product offerings.\u003c/p\u003e\n"],["\u003cp\u003eCustomize the report by specifying the date, granularity, country, and category in the query's \u003ccode\u003eWHERE\u003c/code\u003e clause.\u003c/p\u003e\n"],["\u003cp\u003eReview the provided sample query and response to understand the structure and data available in the best sellers report.\u003c/p\u003e\n"]]],["The document introduces the Merchant API beta, the new version of the Content API for Shopping. It details how to use the \"best sellers\" report, accessible via the `BestSellersProductClusterView` query, to identify top-performing products on Google Shopping. Users can customize the report by date, granularity, country, and category. A sample query and response are provided, illustrating data on product rank, demand, and inventory status. Merchant accounts must meet eligibility requirements.\n"],null,["# Identify top products\n\nYou can use the [best sellers](//support.google.com/merchants/answer/9488679)\nreport to view the best-selling products on Google Shopping and in Shopping ads. You can use the information from this report to understand which products are performing well on Google, and whether you currently carry them.\n\nSee [About the best seller report](//support.google.com/merchants/answer/9488679) for more information.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nQuery\n[`BestSellersProductClusterView`](/shopping-content/guides/reports/fields#bestsellersproductclusterview) to view the best-selling products on Google.\n\nHere's a sample you can use to view best-selling products. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n```gdscript\nSELECT\n best_sellers.report_date, best_sellers.report_granularity,\n best_sellers.country_code, best_sellers.category_id,\n best_sellers.rank, best_sellers.previous_rank,\n best_sellers.relative_demand, best_sellers.previous_relative_demand,\n best_sellers.relative_demand_change,\n product_cluster.title, product_cluster.brand, product_cluster.category_l1,\n product_cluster.category_l2, product_cluster.category_l3, \n product_cluster.variant_gtins, product_cluster.inventory_status, \n product_cluster.brand_inventory_status\nFROM BestSellersProductClusterView\nWHERE best_sellers.report_date = '\u003cvar class=\"edit\" translate=\"no\"\u003e2022-10-10\u003c/var\u003e'\n AND best_sellers.report_granularity = '\u003cvar class=\"edit\" translate=\"no\"\u003eWEEKLY\u003c/var\u003e'\n AND best_sellers.country_code = '\u003cvar class=\"edit\" translate=\"no\"\u003eUS\u003c/var\u003e'\n AND best_sellers.category_id = 166\nORDER BY best_sellers.rank\n```\n\nYou can change the values in the `WHERE` clause to customize the report for\nother dates, granularities, countries, and [categories](//support.google.com/merchants/answer/6324436).\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20best_sellers.report_date%2C%20best_sellers.report_granularity%2C%20%20best_sellers.country_code%2C%20best_sellers.category_id%2C%20%20best_sellers.rank%2C%20best_sellers.previous_rank%2C%20%20best_sellers.relative_demand%2C%20best_sellers.previous_relative_demand%2C%20%20best_sellers.relative_demand_change%2C%20%20product_cluster.title%2C%20product_cluster.brand%2C%20product_cluster.category_l1%2C%20%20product_cluster.category_l2%2C%20product_cluster.category_l3%2C%20%20%20product_cluster.variant_gtins%2C%20product_cluster.inventory_status%2C%20%20%20product_cluster.brand_inventory_status%20FROM%20BestSellersProductClusterView%20WHERE%20best_sellers.report_date%20%3D%20%272022-10-10%27%20%20AND%20best_sellers.report_granularity%20%3D%20%27WEEKLY%27%20%20AND%20best_sellers.country_code%20%3D%20%27US%27%20%20AND%20best_sellers.category_id%20%3D%20166%20ORDER%20BY%20best_sellers.rank%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"1\",\n \"previousRank\": \"1\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"productCluster\": {\n \"title\": \"Ugg Shoes Ugg Tasman\",\n \"brand\": \"UGG\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00737872992873\", \"00737872992880\", \"00737872992866\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"NOT_IN_INVENTORY\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"2\",\n \"previousRank\": \"8\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"HIGH\",\n \"relativeDemandChange\": \"RISER\"\n }\n \"productCluster\": {\n \"title\": \"UGG Women's s Classic Mini\",\n \"brand\": \"UGG\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00194715081314\", \"00194715081246\", \"00194715081321\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"NOT_IN_INVENTORY\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"3\",\n \"previousRank\": \"2\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"productCluster\": {\n \"title\": \"Crocs Classic\",\n \"brand\": \"Crocs\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00887350811209\", \"00191448903852\", \"00191448769090\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"OUT_OF_STOCK\"\n }\n }\n ]\n }"]]
