競爭曝光率報表可協助你掌握產品類別層級的競爭情況，並依據購物廣告和自然搜尋結果 (又稱免費產品資訊) 的曝光次數採取行動，提高曝光率。如要瞭解特定產品和品牌，請參閱暢銷商品報表。
你的帳戶必須符合基本資格規定，而且你必須確定，你或任何第三方以符合《Merchant Center 條款及細則》的方式，使用競爭曝光度資料。
查看 Content API for Shopping 支援的報表表格和欄位。
競爭曝光率資料
競爭曝光資料會依國家/地區、Google 產品類別和流量來源分類。
您必須在所有競爭曝光率查詢的 WHERE 子句中指定國家/地區和類別值。您可以變更 WHERE 子句中的值，自訂報表日期、流量來源、國家/地區和類別。
如果查詢包含多個國家/地區和類別值，執行時間可能會較長，或甚至逾時。
查看曝光率相近的商家
您可以查詢
CompetitiveVisibilityCompetitorView
，查看與您商家曝光次數相近的商家。
範例如下：如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法：
SELECT competitive_visibility.domain,
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.is_your_domain,
competitive_visibility.rank,
competitive_visibility.ads_organic_ratio,
competitive_visibility.page_overlap_rate,
competitive_visibility.higher_position_rate,
competitive_visibility.relative_visibility
FROM CompetitiveVisibilityCompetitorView
WHERE competitive_visibility.date BETWEEN '2023-06-02' AND '2023-06-27'
AND competitive_visibility.category_id = 536
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ADS'
ORDER BY competitive_visibility.rank
您可以變更 WHERE 子句中的值，自訂其他日期、流量類型、國家/地區和類別的報表。
按一下「執行」，在 API Explorer 中試用範例。按一下「執行」後，請在要求網址中，將商家 ID 預留位置更新為自己的商家 ID。您可以修改查詢。如要使用 API 探索工具，完整查詢必須保留在一行。
以下是上述查詢的範例回應：
{
"results": [
{
"competitiveVisibility": {
"domain": "examplepetstore.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "536",
"trafficSource": "ADS",
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibility": {
"domain": "example.com",
"isYourDomain": true,
"countryCode": "US",
"categoryId": "536",
"trafficSource": "ADS",
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
查看曝光率最高的商家
您可以查詢
CompetitiveVisibilityTopMerchantView
，瞭解特定類別中，哪些商家在 Google 上的曝光次數最多，以及貴商家的比較結果。
範例如下：如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法：
SELECT
competitive_visibility.domain,
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.is_your_domain,
competitive_visibility.rank,
competitive_visibility.ads_organic_ratio,
competitive_visibility.page_overlap_rate,
competitive_visibility.higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE competitive_visibility.date BETWEEN '2022-08-01' AND '2022-09-01'
AND competitive_visibility.category_id = 100
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.rank
按一下「執行」，在 API Explorer 中試用範例。按一下「執行」後，請在要求網址中，將商家 ID 預留位置更新為自己的商家 ID。您可以修改查詢。如要使用 API 探索工具，完整查詢必須保留在一行。
以下是上述查詢的範例回應：
{
"results": [
{
"competitiveVisibility": {
"domain": "examplepetstore.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibility": {
"domain": "example.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
}
]
}
比較曝光度與類別基準
您可以查詢
CompetitiveVisibilityBenchmarkView
，查看您的曝光次數趨勢與其他賣家平均趨勢的比較結果。
範例如下：如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法：
SELECT
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.date,
competitive_visibility.your_domain_visibility_trend,
competitive_visibility.category_benchmark_visibility_trend
FROM CompetitiveVisibilityBenchmarkView
WHERE competitive_visibility.date BETWEEN '2022-09-01' AND '2022-09-07'
AND competitive_visibility.category_id = 100
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.date
按一下「執行」，在 API Explorer 中試用範例。按一下「執行」後，請在要求網址中，將商家 ID 預留位置更新為自己的商家 ID。您可以修改查詢。如要使用 API 探索工具，完整查詢必須保留在一行。
以下是上述查詢的範例回應：
{
"results": [
{
"competitiveVisibility": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibility": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}