rocket
Meet
Merchant API
- the official successor to Content API for Shopping.
update
Get the latest
on new Merchant API features, bug fixes, and updates.
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Note: Content API for Shopping will be sunset on August 18, 2026.
Understand the market
Stay organized with collections
Save and categorize content based on your preferences.
You can use the Market Insights
reports to view retail data from Google that can help you understand the current
market. This data includes best-selling products and brands, competitive price
points, sale price suggestions, and information about the competitive landscape
for your industry.
Your account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the Merchant Center terms and conditions.
Identify best sellers
You can use the best sellers
reports to see the current
best-selling products and brands on Google, and whether or not you
currently carry them in your product feed.
This popularity data is grouped by Google product category and country to help
you decide which new products and brands to stock. It can help you pinpoint
seasonal trends with the use of historical data, and identify the
products and brands that would benefit from increased budgets or bids.
Use the following guides to access best sellers reports with the Content API for
Shopping:
Price competitively
You can use the price
competitiveness report to see
how other retailers are pricing the same products that you sell.
See Price products
competitively for
details on retrieving price competitiveness data with the Content API for
Shopping.
To view suggestions for how to price your own products based on their predicted
performance, see Improve
pricing.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-13 UTC.
[null,null,["Last updated 2025-08-13 UTC."],[[["\u003cp\u003eMerchant API is the new version of the Content API for Shopping and represents the future of the platform.\u003c/p\u003e\n"],["\u003cp\u003eLeverage Market Insights reports to access Google retail data, understand market trends, and identify best-selling products and brands.\u003c/p\u003e\n"],["\u003cp\u003eUse best seller reports to discover popular products and brands, analyze seasonal trends, and optimize your product offerings.\u003c/p\u003e\n"],["\u003cp\u003eUtilize price competitiveness reports to compare your product pricing with competitors and make informed pricing decisions.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. Market Insights reports allow viewing retail data, including best-selling products/brands, competitive pricing, and market trends. Best sellers reports show popular products and brands, aiding in stocking decisions and budget allocation. Price competitiveness reports reveal how other retailers price identical items, with suggestions provided to improve your own product pricing strategies. Eligibility and terms must be met.\n"],null,["# Understand the market\n\nYou can use the [Market Insights](//support.google.com/merchants/answer/9712881)\nreports to view retail data from Google that can help you understand the current\nmarket. This data includes best-selling products and brands, competitive price\npoints, sale price suggestions, and information about the competitive landscape\nfor your industry.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nIdentify best sellers\n---------------------\n\nYou can use the [best sellers\nreports](//support.google.com/merchants/answer/9488679) to see the current\nbest-selling products and brands on Google, and whether or not you\ncurrently carry them in your product feed.\n\nThis popularity data is grouped by Google product category and country to help\nyou decide which new products and brands to stock. It can help you pinpoint\nseasonal trends with the use of historical data, and identify the\nproducts and brands that would benefit from increased budgets or bids.\n\nUse the following guides to access best sellers reports with the Content API for\nShopping:\n\n- [Identify top\n products](/shopping-content/guides/reports/best-selling-products).\n- [Identify top brands](/shopping-content/guides/reports/best-selling-brands).\n\nPrice competitively\n-------------------\n\nYou can use the [price\ncompetitiveness](//support.google.com/merchants/answer/9626903) report to see\nhow other retailers are pricing the same products that you sell.\n\nSee [Price products\ncompetitively](/shopping-content/guides/reports/price-competitiveness) for\ndetails on retrieving price competitiveness data with the Content API for\nShopping.\n\nTo view suggestions for how to price your own products based on their predicted\nperformance, see [Improve\npricing](/shopping-content/guides/reports/price-insights)."]]