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隆重推出
Merchant API
- Content API for Shopping 的官方後繼產品。
update
掌握最新資訊
瞭解 Merchant API 的新功能、錯誤修正和更新。
add_alert
注意:Content API for Shopping 將於 2026 年 8 月 18 日停用。
評估效能
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
您可以使用 Reports
服務擷取效能
指標
請參閱 metrics
說明文件,瞭解
可用指標的完整清單
需求條件
您需要報表管理員
角色,以便擷取這份報表。
如要為帳戶授予報表管理員角色,請使用
accounts.update
到
將 reportingManager
欄位設為 true
。報表管理員角色為
相當於 Merchant Center 中的「成效和洞察」角色
accounts.update
會取代整個 Account
資源。使用 accounts.get
:
即可取得完整的 Account
資源,然後在
accounts.update
要求,以免遺失資訊。
查詢範例
以下查詢會擷取所有物件的 impressions
、clicks
和 ctr
特定 30 天內帳戶中的產品廣告。如要提出要求,
將下列 Merchant Center Query Language 陳述式傳遞給
reports.search
方法:
SELECT
metrics.impressions,
metrics.clicks,
metrics.ctr
FROM MerchantPerformanceView
WHERE segments.date BETWEEN '2020-12-01' AND '2020-12-30'
執行
請按一下「Run」(執行),試用 API Explorer 中的範例。點選之後
執行,將商家 ID 預留位置更新為您自己的商家 ID
要求網址您可以修改查詢。完整查詢必須在同一行中
搭配 API Explorer 使用。
此外,您也可以區隔
,取得更詳細的成效報表。
詳情請參閱產品指南
,透過 Reports
服務擷取及篩選產品。
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-07-25 (世界標準時間)。
[null,null,["上次更新時間:2025-07-25 (世界標準時間)。"],[[["\u003cp\u003eThe \u003ccode\u003eReports\u003c/code\u003e service allows you to retrieve performance metrics, such as impressions, clicks, and click-through rate (CTR), for your account.\u003c/p\u003e\n"],["\u003cp\u003eTo access this service, you must have the Reporting manager role (equivalent to the Performance and insights role in Merchant Center), which can be assigned using the \u003ccode\u003eaccounts.update\u003c/code\u003e method.\u003c/p\u003e\n"],["\u003cp\u003eA comprehensive list of available metrics can be found in the \u003ccode\u003emetrics\u003c/code\u003e documentation, and you can use Merchant Center Query Language to create customized reports.\u003c/p\u003e\n"],["\u003cp\u003eFor more detailed analysis, you can segment your metrics and further explore report functionalities through the provided guides on segmentation and products.\u003c/p\u003e\n"]]],["The `Reports` service retrieves performance metrics, requiring the Reporting manager role. This role is enabled by setting `reportingManager` to `true` using `accounts.update`. To retain data, use `accounts.get` beforehand. `reports.search` uses Merchant Center Query Language, as demonstrated in a sample query that fetches `impressions`, `clicks`, and `ctr` for a given date range, and allows to run it in the API Explorer. Additionally, metrics can be segmented for detailed reports.\n"],null,["# Measure performance\n\nYou can use the `Reports` service to retrieve [performance\nmetrics](//support.google.com/merchants/answer/10265167) for your account.\n\nSee the [`metrics` documentation](/shopping-content/reference/rest/v2.1/reports/search#Metrics) for the\ncomplete list of available metrics.\n\nRequirements\n------------\n\nYou need the [Reporting manager\nrole](//support.google.com/merchants/answer/11935402) to retrieve this report.\n\nTo give an account the Reporting manager role, use\n[`accounts.update`](/shopping-content/reference/rest/v2.1/accounts/update) to\nset the `reportingManager` field to `true`. The Reporting manager role is\nequivalent to the Performance and insights role in Merchant Center.\n\n`accounts.update` replaces the entire `Account` resource. Use [`accounts.get`](/shopping-content/reference/rest/v2.1/accounts/get) to\nget the full `Account` resource, then provide all fields in your\n`accounts.update` request so you don't lose information.\n\nSample query\n------------\n\nThe following query retrieves the `impressions`, `clicks`, and `ctr` for all\nproducts in your account during a specific 30-day period. To make the request,\npass the following Merchant Center Query Language statement to the\n[`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n SELECT\n metrics.impressions,\n metrics.clicks,\n metrics.ctr\n FROM MerchantPerformanceView\n WHERE segments.date BETWEEN '2020-12-01' AND '2020-12-30'\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20metrics.impressions%2C%20%20metrics.clicks%2C%20%20metrics.ctr%20FROM%20MerchantPerformanceView%20WHERE%20segments.date%20BETWEEN%20%272020-12-01%27%20AND%20%272020-12-30%27%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nYou can also [segment](/shopping-content/guides/reports/segmentation) the\nmetrics in the query for more granular performance reports.\n\nSee the [Products guide](/shopping-content/guides/reports/products) to learn how\nto retrieve and filter products with the `Reports` service."]]