rocket
Meet
Merchant API
- the official successor to Content API for Shopping.
update
עדכונים אחרונים
לגבי תכונות חדשות, תיקוני באגים וגרסאות חדשות של Merchant API
add_alert
הערה: אנחנו נוציא משימוש את Content API for Shopping ב-18 באוגוסט 2026.
שיפור התמחור
קל לארגן דפים בעזרת אוספים
אפשר לשמור ולסווג תוכן על סמך ההעדפות שלך.
בתצוגת מדדי המחירים תוכלו לראות את מחירי המבצע המומלצים למוצרים שלכם ואת הביצועים הצפויים אם תעדכנו את מחירי המוצרים. הדוח עוזר לכם לתמחר את המוצרים בצורה יעילה יותר.
מידע נוסף זמין במאמר שיפור התמחור של מוצרים בעזרת דוח מדדי המחירים.
כדי לראות הצעות למחירי מבצע למוצרים שלכם, צריך להזין את השאילתה
PriceInsightsProductView.
לפניכם דוגמה שאפשר להשתמש בה כדי לראות את מחירי המבצע המוצעים למוצרים שלכם. כדי לשלוח את הבקשה, מעבירים את ההצהרה הבאה של Merchant Center Query Language (MCQL) אל השיטה reports.search:
SELECT
product_view.id, product_view.title, product_view.brand,
product_view.price_micros,
product_view.currency_code, price_insights.suggested_price_micros,
price_insights.suggested_price_currency_code,
price_insights.predicted_impressions_change_fraction,
price_insights.predicted_clicks_change_fraction,
price_insights.predicted_conversions_change_fraction
FROM PriceInsightsProductView
Run
לוחצים על Run כדי לנסות את הדוגמה ב-API Explorer. אחרי שלוחצים על Run (הפעלה), מעדכנים את placeholder (שומר המקום) של מזהה המוכר למזהה המוכר שלכם בכתובת ה-URL של הבקשה. אפשר לשנות את השאילתה. כדי שהשאילתה תפעל עם API Explorer, היא צריכה להיות בשורה אחת.
זוהי דוגמה לתשובה מהשאילתה הקודמת:
{
"results": [
{
"productView": {
"id": "online:en:US:12345",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"priceMicros": "124990000"
"currencyCode": "USD"
}
"priceInsights": {
"suggestedPriceMicros": "135680000",
"suggestedPriceCurrencyCode": "USD",
"predictedImpressionsChangeFraction": "0.12609300017356873",
"predictedClicksChangeFraction": "0.508745014667511",
"predictedConversionsChangeFraction": "2.3431060314178467"
}
},
{
"productView": {
"id": "online:en:US:12346",
"title": "Nike React Infinity Run Flyknit 2",
"brand": "Nike",
"categoryL1": "Apparel & Accessories",
"priceMicros": "119990000"
"currencyCode": "USD"
}
"priceInsights": {
"suggestedPriceMicros": "125440000",
"suggestedPriceCurrencyCode": "USD",
"predictedImpressionsChangeFraction": "0.1799899935722351",
"predictedClicksChangeFraction": "0.6203680038452148",
"predictedConversionsChangeFraction": "1.234868049621582"
}
},
{
"productView": {
"id": "online:en:US:12347",
"title": " New Balance 327 White Trainers",
"brand": "New Balance",
"categoryL1": "Apparel & Accessories",
"priceMicros": "84990000"
"currencyCode": "USD"
}
"priceInsights": {
"suggestedPriceMicros": "82000000",
"suggestedPriceCurrencyCode": "USD",
"predictedImpressionsChangeFraction": "0.11538799852132797",
"predictedClicksChangeFraction": "0.5869849920272827",
"predictedConversionsChangeFraction": "1.3622850179672241"
}
}
]
}
אלא אם צוין אחרת, התוכן של דף זה הוא ברישיון Creative Commons Attribution 4.0 ודוגמאות הקוד הן ברישיון Apache 2.0. לפרטים, ניתן לעיין במדיניות האתר Google Developers. Java הוא סימן מסחרי רשום של חברת Oracle ו/או של השותפים העצמאיים שלה.
עדכון אחרון: 2025-08-13 (שעון UTC).
[null,null,["עדכון אחרון: 2025-08-13 (שעון UTC)."],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eYou can use the Price Insights report to see suggested sale prices for your products and predictions for performance changes.\u003c/p\u003e\n"],["\u003cp\u003eQuery \u003ccode\u003ePriceInsightsProductView\u003c/code\u003e to retrieve suggested sale prices, predicted impressions, clicks, and conversions change fraction based on price adjustments.\u003c/p\u003e\n"],["\u003cp\u003eA sample query and response demonstrate how to use the \u003ccode\u003ereports.search\u003c/code\u003e method to access price insights data for your products.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. The price insights view suggests optimal sale prices and predicts performance outcomes based on price changes. Users can query `PriceInsightsProductView` using a specific Merchant Center Query Language statement to access this data. A sample query and its response are provided, detailing product ID, title, brand, current price, suggested price, and predicted performance metrics like impressions, clicks, and conversions. The **API Explorer** can run the query using your merchant ID.\n"],null,["# Improve pricing\n\nYou can use the price insights view to see suggested sale prices for\nyour products, and predictions for the performance that you can expect if you\nupdate your products' prices. Using the price insights report can help you price\nyour products more effectively.\n\nSee [Improve product pricing with the price insights report](//support.google.com/merchants/answer/11916926) for more information.\n\nQuery\n[`PriceInsightsProductView`](/shopping-content/guides/reports/fields#priceinsightsproductview) to view suggested sale prices for your products.\n\nHere's a sample you can use to view suggested sales prices for your products. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n SELECT\n product_view.id, product_view.title, product_view.brand,\n product_view.price_micros, \n product_view.currency_code, price_insights.suggested_price_micros,\n price_insights.suggested_price_currency_code,\n price_insights.predicted_impressions_change_fraction,\n price_insights.predicted_clicks_change_fraction,\n price_insights.predicted_conversions_change_fraction\n FROM PriceInsightsProductView\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20product_view.id%2C%20product_view.title%2C%20product_view.brand%2C%20%20product_view.price_micros%2C%20%20%20product_view.currency_code%2C%20price_insights.suggested_price_micros%2C%20%20price_insights.suggested_price_currency_code%2C%20%20price_insights.predicted_impressions_change_fraction%2C%20%20price_insights.predicted_clicks_change_fraction%2C%20%20price_insights.predicted_conversions_change_fraction%2C%20%20price_insights.predicted_gross_profit_change_fraction%2C%20%20price_insights.predicted_monthly_gross_profit_change_micros%2C%20%20price_insights.predicted_monthly_gross_profit_change_currency_code%20FROM%20PriceInsightsProductView%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"productView\": {\n \"id\": \"online:en:US:12345\",\n \"title\": \"UGG Women's s Classic Mini\",\n \"brand\": \"UGG\",\n \"priceMicros\": \"124990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceInsights\": {\n \"suggestedPriceMicros\": \"135680000\",\n \"suggestedPriceCurrencyCode\": \"USD\",\n \"predictedImpressionsChangeFraction\": \"0.12609300017356873\",\n \"predictedClicksChangeFraction\": \"0.508745014667511\",\n \"predictedConversionsChangeFraction\": \"2.3431060314178467\"\n }\n },\n {\n \"productView\": {\n \"id\": \"online:en:US:12346\",\n \"title\": \"Nike React Infinity Run Flyknit 2\",\n \"brand\": \"Nike\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"priceMicros\": \"119990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceInsights\": {\n \"suggestedPriceMicros\": \"125440000\",\n \"suggestedPriceCurrencyCode\": \"USD\",\n \"predictedImpressionsChangeFraction\": \"0.1799899935722351\",\n \"predictedClicksChangeFraction\": \"0.6203680038452148\",\n \"predictedConversionsChangeFraction\": \"1.234868049621582\"\n }\n },\n {\n \"productView\": {\n \"id\": \"online:en:US:12347\",\n \"title\": \" New Balance 327 White Trainers\",\n \"brand\": \"New Balance\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"priceMicros\": \"84990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceInsights\": {\n \"suggestedPriceMicros\": \"82000000\",\n \"suggestedPriceCurrencyCode\": \"USD\",\n \"predictedImpressionsChangeFraction\": \"0.11538799852132797\",\n \"predictedClicksChangeFraction\": \"0.5869849920272827\",\n \"predictedConversionsChangeFraction\": \"1.3622850179672241\"\n }\n }\n ]\n }"]]
