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Merchant API
- the official successor to Content API for Shopping.
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Note: Content API for Shopping will be sunset on August 18, 2026.
Date ranges
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The Merchant Center Query Language lets you specify a date range using a custom
or relative date range. All requests for metrics must include a condition for
segments.date in theWHERE clause to indicate the time period from which
you want to retrieve your performance data.
Custom date range
You can specify dates in ISO 8601(YYYY-MM-DD) format:
segments.date BETWEEN '2021-01-01' AND '2021-01-31'
OR:
segments.date >= '2021-01-01' AND segments.date <= '2021-01-31'
You can define date strings with either single quotes (') or double quotes
("). However, you must be consistent; for example: "2021-01-01' is not a
valid date string.
Relative date range
In addition to custom date ranges, you can specify a relative date range such
as LAST_30_DAYS or THIS_MONTH by using DURING instead of BETWEEN and
AND:
WHERE segments.date DURING LAST_30_DAYS
Check out the
Merchant Center Query Language grammar
for the list of available relative date ranges.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-13 UTC.
[null,null,["Last updated 2025-08-13 UTC."],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of the platform.\u003c/p\u003e\n"],["\u003cp\u003eAll Merchant Center Query Language requests for metrics require a \u003ccode\u003esegments.date\u003c/code\u003e condition in the \u003ccode\u003eWHERE\u003c/code\u003e clause to specify the desired time period for performance data retrieval.\u003c/p\u003e\n"],["\u003cp\u003eDate ranges can be specified using custom ISO 8601 formatted dates or relative date ranges like \u003ccode\u003eLAST_30_DAYS\u003c/code\u003e using \u003ccode\u003eDURING\u003c/code\u003e in the \u003ccode\u003eWHERE\u003c/code\u003e clause.\u003c/p\u003e\n"]]],["The beta version of the Merchant API, the new Content API for Shopping, is introduced. All requests for performance metrics require a `segments.date` condition in the `WHERE` clause. Dates can be specified in ISO 8601 format within a custom range using `BETWEEN` or `\u003e=` and `\u003c=`. Alternatively, relative date ranges like `LAST_30_DAYS` can be specified with `DURING`. For a list of available date ranges, the grammar documentation should be consulted.\n"],null,["# Date ranges\n\nThe Merchant Center Query Language lets you specify a date range using a custom\nor relative date range. **All requests for metrics must include a condition for\n`segments.date` in the`WHERE` clause** to indicate the time period from which\nyou want to retrieve your performance data.\n\nCustom date range\n-----------------\n\nYou can specify dates in ISO 8601(YYYY-MM-DD) format: \n\n segments.date BETWEEN '2021-01-01' AND '2021-01-31'\n\nOR: \n\n segments.date \u003e= '2021-01-01' AND segments.date \u003c= '2021-01-31'\n\nYou can define date strings with either single quotes (`'`) or double quotes\n(`\"`). However, you must be consistent; for example: `\"2021-01-01'` is not a\nvalid date string.\n\nRelative date range\n-------------------\n\nIn addition to custom date ranges, you can specify a relative date range such\nas `LAST_30_DAYS` or `THIS_MONTH` by using `DURING` instead of `BETWEEN` and\n`AND`: \n\n WHERE segments.date DURING LAST_30_DAYS\n\nCheck out the\n[Merchant Center Query Language grammar](/shopping-content/guides/reports/query-language/grammar)\nfor the list of available relative date ranges."]]