Tentang tag Google
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Tag Google (gtag.js) adalah satu tag yang dapat Anda tambahkan ke situs untuk menggunakan berbagai produk dan layanan Google (mis., Google Ads, Google Analytics,
Campaign Manager, Display & Video 360, Search Ads 360). Daripada mengelola beberapa tag untuk berbagai akun produk Google, Anda dapat menggunakan tag Google di keseluruhan situs Anda dan menghubungkan tag tersebut ke beberapa tujuan.
Pelajari tag Google lebih lanjut
Manfaat
Cara terbaik untuk mengukur konversi dan mengoptimalkan nilai
investasi pemasaran Google Anda adalah dengan menempatkan tag di setiap halaman situs Anda. Dengan menerapkan tag Google di seluruh situs, Anda mendapatkan akses ke manfaat berikut:
- Pengukuran konversi yang siap menghadapi masa depan. Dapatkan manfaat dari fitur dan integrasi terbaru saat semuanya sudah tersedia agar Anda memiliki alat yang lebih baik untuk terus mengukur konversi secara akurat jika terjadi perubahan.
- Pengelolaan tag tanpa kode. Aktifkan fitur pengukuran dalam produk
Google tanpa harus mengubah tag di halaman Anda secara manual.
- Integrasi yang lebih cepat dan lebih mudah. Penerapan dan integrasi yang lebih ringkas dan sederhana dengan produk Google lainnya, seperti Analytics, Optimize, dan Google Ads.
- Pengukuran konversi yang lebih akurat. Tag Google membantu Anda mencapai pengukuran konversi yang lebih akurat saat cookie tidak tersedia, dan memulihkan konversi yang tidak diamati saat ini karena faktor industri.
Menggunakan tag Google
Model untuk menggunakan tag Google adalah sebagai berikut:
- Tambahkan tag Google ke setiap halaman situs Anda.
- Gunakan perintah
gtag() untuk mengirimkan data ke produk Google (mis., Google Ads,
Google Analytics).
Setelah menambahkan tag, Anda dapat mengonfigurasi tag yang sama untuk beberapa produk.
Dokumentasi produk
Untuk dokumentasi khusus produk terkait tag Google, lihat bagian berikut:
Langkah berikutnya
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2023-08-30 UTC.
[null,null,["Terakhir diperbarui pada 2023-08-30 UTC."],[[["\u003cp\u003eThe Google tag is a versatile tag that streamlines the use of various Google products like Google Ads and Analytics, replacing the need for multiple individual tags.\u003c/p\u003e\n"],["\u003cp\u003eImplementing the Google tag offers benefits like future-proof conversion measurement, codeless tag management, easier integration with other Google products, and more accurate conversion tracking.\u003c/p\u003e\n"],["\u003cp\u003eTo use the Google tag, copy your tag ID from a Google product (e.g., Google Ads, Analytics), paste it into the provided code snippet, and place the snippet on every page you want to track.\u003c/p\u003e\n"],["\u003cp\u003eVerify your Google tag implementation using Tag Assistant to ensure it's sending data correctly by checking for your tag ID and consulting the Tag Manager help center for troubleshooting.\u003c/p\u003e\n"]]],["The Google tag, a single tag for Google measurement and advertising products, can be implemented across an entire website via the gtag.js framework. To set up, users need to locate their Google tag ID within Google Ads, Analytics, or Floodlight, copy it, and paste it into the provided code snippet within the `\u003chead\u003e` of each web page. Verification involves using Tag Assistant to confirm tag detection and to ensure data is being sent. Once confirmed, the tag must be configured with the config command.\n"],null,["# Set up the Google tag with gtag.js\n\nThe Google tag is a single tag you can add to your website to use\nGoogle measurement and advertising products like Google Ads, Google\nAnalytics, Campaign Manager, Display \\& Video 360, and Search Ads 360. Instead of\nmanaging multiple tags for different Google products, you can use the\nGoogle tag across your entire site and connect the tag to multiple destinations.\n\n[Learn more about the Google tag](https://support.google.com/tagmanager/answer/11994839)\n\nThis page explains how to set up and deploy a Google tag on your site using\nthe gtag.js framework. If you're unfamiliar with javascript, we recommend using\n[Google Tag Manager](/tag-platform/tag-manager) instead of gtag.js.\n\nBenefits\n--------\n\nThe best way to measure conversions and optimize the value of your\nGoogle marketing investment is to place tags on every page of your site. By\nimplementing the Google tag across your site, you gain access to the following\nbenefits:\n\n- **Future-proof conversion measurement.** Benefit from the latest features and integrations as they become available so that you are better equipped to continue measuring conversions accurately if changes occur.\n- **Codeless tag management.** Turn on measurement features within Google products without having to manually change the tags on your page.\n- **Faster and easier integration.** Streamlined, simpler implementation and integration with other Google products, such as Analytics and Google Ads.\n- **More accurate conversion measurement.** The Google tag helps you achieve more accurate conversion measurement when cookies are not available and recover conversions not observed today due to industry factors.\n\nAdd the Google tag to your website\n----------------------------------\n\nTo collect data with the Google tag:\n\n1. Open a Google product you use and access the Google tag screen.\n How to find your tag ID in:\n\n - [Google Ads](https://ads.google.com/aw/tagsettings)\n - [Google Analytics](https://support.google.com/analytics/answer/9539598)\n - [Google Floodlight](https://support.google.com/searchads/answer/2466080)\n\n \u003cbr /\u003e\n\n2. Copy your Google tag ID.\n\n3. Paste your Google tag ID in the following code sample. Place the Google tag\n snippet immediately after the opening `\u003chead\u003e` HTML tag on every page you want\n to measure.\n\n \\\u003c!-- Google tag (gtag.js) --\\\u003e\n \\\u003cscript async src=\"https://www.googletagmanager.com/gtag/js?id=\u003cvar translate=\"no\"\u003eTAG_ID\u003c/var\u003e\"\\\u003e\\\u003c/script\\\u003e\n \\\u003cscript\\\u003e\n window.dataLayer = window.dataLayer \\|\\| \\[\\];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n gtag('config', '\u003cvar translate=\"no\"\u003eTAG_ID\u003c/var\u003e');\n \\\u003c/script\\\u003e\n\n The `config` command is needed to send data to Google advertisement products.\n Many features require the `config` command to be set on your website, such as\n automatically collected events and conversion linking.\n [Learn more about the config command](https://developers.google.com/tag-platform/gtagjs/reference#config)\n\nVerify the Google tag\n---------------------\n\nTo verify that your tag is sending data:\n\n1. Go to [tagassistant.google.com/](https://tagassistant.google.com/).\n2. Click **Add domain**.\n3. Enter the URL of the website you want to debug, starting with \"https://\" or \"http://\".\n4. Click **Connect**.\n\nWhen you connect Tag Assistant to your website, check if your Google tag ID\nappears in the header **Google tags found** . If Tag Assistant doesn't recognize\nyour tag, find debug tips in the\n[Tag Manager help center](https://support.google.com/tagassistant/answer/10039345)\n\nYou can also access the [tag coverage summary](https://support.google.com/tagmanager/answer/12270036) for an overview of your site's\ntagging status.\n\nNext steps\n----------\n\nNow that you've set up your Google tag, [configure Google products and send event data](/tag-platform/gtagjs/configure)."]]