[null,null,["最后更新时间 (UTC)：2024-11-15。"],[[["\u003cp\u003eGoogle provides tools and features to help websites and apps manage user privacy and data collection.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can utilize consent mode to adjust data collection practices based on user consent choices.\u003c/p\u003e\n"],["\u003cp\u003ePrivacy parameters offer control over how collected user data is used for purposes like remarketing.\u003c/p\u003e\n"],["\u003cp\u003eFeatures are available to disable analytics and advertising functionalities when needed, overriding existing settings.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads tags respond to IAB's \u003ccode\u003eus_privacy\u003c/code\u003e string, enabling restricted data processing when users opt-out.\u003c/p\u003e\n"]]],["Google's measurement services collect user data, and developers can manage user privacy through several methods. Consent mode adjusts cookie behavior based on user choices. The Transparency and Consent Framework (TCF) is an alternative for managing consent, particularly using the `us_privacy` string. Privacy parameters control data usage, such as for remarketing. Analytics and advertising features can be disabled. When a user opts out using the IAB string, Google enables restricted data processing.\n"],null,["# User privacy overview\n\nWebsites and apps use Google measurement services to gather and store\ninformation about user behavior. Google takes seriously the responsibility to\nprotect the data and [the privacy](https://support.google.com/analytics/answer/6004245) of our customers and their users. As a\ndeveloper, you can manage privacy and user consent using the following:\n\n- **Consent mode** : Adjusts cookie storage behavior based on user consent choices. [Consent mode overview](/tag-platform/security/concepts/consent-mode)\n- **Transparency and Consent Framework (TCF)** : We recommend the use of consent mode, but Google-maintained tags also support the IAB Europe [Transparency and Consent Framework](https://support.google.com/analytics/answer/10022331) (TCF).\n- **Privacy parameters** : [Control how data is used](/tag-platform/security/guides/privacy#privacy-parameters), such as for remarketing purposes.\n- **Disable analytics and advertising features** : Overrides Analytics property and Google Marketing platform settings. [Manage privacy settings](/tag-platform/security/guides/privacy#disable-analytics)\n\nIAB CCPA data processing\n------------------------\n\nTCF provides an alternative way of obtaining and tracking consent state.\nAdvertisers who choose to use the IAB signal should follow the [technical\nspecification](https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/Version%201.0/US%20Privacy%20String.md) provided by the IAB Tech Lab to implement the `us_privacy` string\non their pages.\n\nLearn more about IAB TCF for [Google Ads](https://support.google.com/google-ads/answer/10021549) or [Google Analytics](https://support.google.com/analytics/answer/10022331).\n| **Note:** Google is not a signatory to the IAB Privacy's Limited Service Provider Contract.\n\nGoogle Ads tags interact with the advertiser's page to retrieve the `us_privacy`\nstring and apply restricted data processing when the string indicates a user has\nopted out.\n\n- When the IAB string indicates a user has not opted out, there will be no changes to behavior.\n- When the IAB string indicates a user has opted out, Google will enable [restricted data processing](https://support.google.com/google-ads/answer/9606827)."]]