經銷商比對
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
Google 會嘗試將你的經銷商資料與 Google 商家檔案進行比對。
我們將你的經銷商資料與商家檔案建立關聯後,車輛
符合 Google 產品規定的商品目錄,都可以在 Google 上顯示。
經銷商資格規定
必須符合下列條件,比對作業才會成功:
比對的運作方式為何?
我們會使用商品目錄動態饋給中的下列資訊來經營經銷商
比對:
store_code
:必要。商店代碼是你選擇的專屬 ID
供經銷商據點使用選擇的商店代碼實際上不會影響
可以是任何識別碼,例如內部帳號
dealership_name
和 dealership_address
:必要屬性。使用者全名和
經銷商的郵寄地址。
place_id
:強烈建議使用。Google
地點 ID
經銷商的商家檔案。建議使用這個比對方式,因為這個比對方式
會移除所有模糊的情況
maps_url
:選用。經銷商商家的 Google 地圖網址
個人資料。
詳情請參閱
動態饋給規格:
我們會將動態饋給中的每個商店代碼,只比對一個商家檔案
方法。多個商店代碼
對應至相同的商家檔案。不過,您無法只比對
連結至多個商家檔案。
下列方法按最不可靠的順序排列:
與 Google 地點 ID 比對
地點 ID 可以用來識別 Google 商家檔案。如果
經銷商動態饋給就會直接比對到指定的商家檔案。這是
用來比對經銷商的偏好方法
如何找出地點 ID?
如要找出特定經銷商的地點 ID,請參閱
Google 地圖開發人員網站。
比對 Google 地圖網址
與地點 ID 類似,Google 地圖網址也是用來識別 Google 商家檔案的唯一識別碼。
不同於地點 ID,有多種網址格式
不支援經銷商比對功能正確的網址類型開頭是
https://www.google.com/maps/place/
。
以下是支援的連結類型範例:
https://www.google.com/maps/place/Googleplex/@37.4219999,-122.0840575,15z/data=!4m2!3m1!1s0x0:0x6c296c66619367e0
以下列舉幾種不支援的連結:
https://goo.gl/maps/Sda1ubveK2WVC3E3A
https://www.google.com/search?q=Googleplex
如何找出 Google 地圖網址?
如要找出正確的網址,請使用下方的「Google 網址」進行搜尋
Google 地圖:https://www.google.com/maps。您必須開始執行
。如果你先從 Google 搜尋開始,然後進入 Google 地圖,
可能會收到不支援的網址。
請按照下列步驟找出適當的 Google 地圖網址:
- 在 Google 地圖上搜尋經銷商名稱和地址。
- 如果系統傳回多個地點,請選取經銷商的資訊。
- 從瀏覽器中複製完整網址。
與經銷商的名稱和郵寄地址相符
透過這個方法,我們會將來自動態饋給的經銷商資訊
Google 地圖資料庫找出對應的商家檔案。
自動比對系統會將郵寄地址標準化,且可容許
但這兩者之間有些微差異會影響影響為獲得最佳成效
請確認姓名和地址完整,且與 Google 上的資訊一致。
媒合新的經銷商需要多久時間?
將經銷商資訊提交給 Google 後,自動化經銷商
比對程序通常需要幾小時才會更新
合作夥伴入口網站。這需要
車輛商品目錄處理時間
哪個商家檔案與經銷商相符?
「經銷商摘要」表格
合作夥伴入口網站會顯示
相符的商家檔案和對應的商店代碼。地點 ID
Google 搜尋上的商家檔案頁面連結。
如果經銷商與商家檔案不相符,狀態就會顯示為「已停用」
而「Reason」(原因) 欄位可能會提供其他資訊。
如何修正比對問題?
下列各節將說明如何解決
經銷商配對。
經銷商不相符
如果經銷商與商家檔案不相符,就不符合
車輛產品資訊計畫,以下是導致
經銷商不相符:
- 經銷商的名稱或地址與動態饋給和 Google 不同。
- 舉例來說,動態饋給中的地址可能不完整,例如
缺少郵遞區號。
- 建議做法:
- 使用地點 ID 直接比對經銷商和正確資訊
- 請確認您在動態饋給中提供的資訊與
會很有幫助
經銷商比對到錯誤的商家檔案
比對錯誤可能會導致車輛商品目錄資料顯示錯誤
經銷商。以下是導致比對不相符的幾個常見原因:
- 經銷商資訊不明確,且符合多個商家
個人資料。
- 舉例來說,Ford Kia Lincoln of New York 其實是三個不同的
名稱不同,且地址相同的商家檔案。
- 建議做法:
- 使用地點 ID 直接比對經銷商和正確資訊
- 請確認您在動態饋給中提供的資訊與
會很有幫助
- 相同的商店代碼有不一致的經銷商資訊。
- 舉例來說,不同經銷商共用同一個帳戶。
資料供應商帳號會用來當做
在集團內
- 建議做法:
- 請確認所有經銷商 (店面) 都有專屬的商店代碼
動態饋給。
另一位合作夥伴已聲明該經銷商的擁有權
如要進一步瞭解如何調整廣告空間供應商,請參閱「經銷商供應商」一文
選項
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-07-25 (世界標準時間)。
[null,null,["上次更新時間:2025-07-25 (世界標準時間)。"],[[["\u003cp\u003eGoogle matches your dealership data with Business Profiles to display eligible vehicle inventory.\u003c/p\u003e\n"],["\u003cp\u003eDealerships must have a verified Business Profile with the \u003ccode\u003evehicle_dealer\u003c/code\u003e category and be located in a supported country (currently US only).\u003c/p\u003e\n"],["\u003cp\u003eMatching is done using Place ID (preferred), Maps URL, or dealership name and address, with Place ID being the most reliable method.\u003c/p\u003e\n"],["\u003cp\u003eTroubleshooting steps are provided to address issues with unmatched or incorrectly matched dealerships.\u003c/p\u003e\n"]]],["Google matches dealership data to Business Profiles using `store_code`, `dealership_name`, and `dealership_address`. Using `place_id` or `maps_url` is highly recommended for accuracy. Dealerships must have a verified Business Profile with the `vehicle_dealer` category in a supported country (currently only US). Matching prioritizes Place IDs, then Maps URLs, then name/address. Unmatched dealerships are ineligible; discrepancies in dealership name or address can cause matching errors. Each store code can only be matched to a single Business profile.\n"],null,["# Dealership matching\n\nGoogle attempts to match your dealership data with Business Profiles on Google.\nAfter we associate your dealership data with a Business Profile, the vehicle\ninventory that meets our product requirements is eligible to appear on Google.\n\n### Dealership eligibility requirements\n\nThe following criteria must be met for a match to be successful:\n\n- The Business Profile must have the Place type [`vehicle_dealer`](/maps/documentation/places/web-service/supported_types) as one of its business categories. For details, see [How to choose a\n category for your Business Profile](https://support.google.com/business/answer/7249669/choose-a-business-category-computer).\n- The Business Profile must be claimed and verified. For details, see [How to\n verify your business on Google](https://support.google.com/business/answer/7107242).\n- The vehicle listings program must be supported in the dealership's country.\n\n | **Note:** The vehicle listings program is only available in the US.\n\nHow does matching work?\n-----------------------\n\nWe use the following information from the inventory feeds to perform dealership\nmatching:\n\n- `store_code`: **Required.** The store code is a unique identifier you choose for the dealership. The choice of store code doesn't actually affect matching and can be any identifier, such as an internal account number.\n- `dealership_name` and `dealership_address`: **Required.** The full name and postal address of the dealership.\n- `place_id`: **Highly recommended.** The Google [Place ID](/maps/documentation/places/web-service/place-id) of the dealership's Business Profile. This matching method is preferred because it removes all ambiguity.\n- `maps_url`: **Optional.** The Google Maps URL of the dealership's Business Profile.\n\nFor more details, see the entries for each attribute in\n[Feed specification](/vehicle-listings/reference/feed-specification).\n\nWe match each store code from the feed to exactly one Business Profile with one\nof the methods described in the following sections. Multiple store codes can be\nmatched to the same Business Profile. However, it isn't possible to match one\nstore code to multiple Business Profiles.\n\nThe following methods are listed in order of most to least reliable:\n\n- [Match with Google Place IDs.](#match-with-google-place-ids)\n- [Match with Google Maps URLs.](#match-with-google-maps-urls)\n- [Match with the dealership's name and postal\n address.](#match-with-name-and-postal-address)\n\n### Match with Google Place IDs\n\nPlace IDs uniquely identify a Business Profile on Google. If given in the\nfeed, the dealership matches directly to the given profile. This is the\npreferred method to match a dealership.\n\n#### How to find Place IDs?\n\nTo find the Place ID for a particular dealership, use the instructions on the\n[Google Maps developer site](/maps/documentation/places/web-service/place-id#find-id).\n\n### Match with Google Maps URLs\n\nSimilar to Place IDs, Maps URLs uniquely identify a Business Profile on Google.\nUnlike Place IDs, there are several different URL formats, some of which we\ndon't support for dealership matching. The correct URL type starts with\n`https://www.google.com/maps/place/`.\n\nThe following is an example of a supported link type: \n\n https://www.google.com/maps/place/Googleplex/@37.4219999,-122.0840575,15z/data=!4m2!3m1!1s0x0:0x6c296c66619367e0\n\nThe following are examples of links that aren't supported: \n\n https://goo.gl/maps/Sda1ubveK2WVC3E3A\n https://www.google.com/search?q=Googleplex\n\n#### How to find Maps URLs?\n\nTo identify the correct URL, begin your search with the following URL for Google\nMaps: \u003chttps://www.google.com/maps\u003e. You must start\nwith that URL. If you start from Google Search and then enter Google Maps, you\nmight receive a URL that isn't supported.\n\nPerform the following steps to find the appropriate Google Maps URL:\n\n1. Search for the dealership name and address on Google Maps.\n2. If multiple places are returned, select the dealership's listing.\n3. Copy the full URL from your browser.\n\n### Match with the dealership's name and postal address\n\nWith this method, we compare a dealership's information from the feed against\nthe Google Maps database to find the corresponding Business Profile. The\nautomated matching system canonicalizes the postal address and can tolerate some\ndifferences in the name, but minor differences can matter. For best performance,\nmake sure the name and address are complete and match the information on Google.\n\n### How long does it take to match a new dealership?\n\nAfter you submit the dealership information to Google, the automated dealership\nmatching process usually takes a few hours to update the status on the\n[partner portal](https://carcenter.webapps.google.com/). It takes additional\nprocessing time for the vehicle inventory to go live.\n\nWhich Business Profile is matched to a dealership?\n--------------------------------------------------\n\nThe **Dealership summary** table on the\n[partner portal](https://carcenter.webapps.google.com/) shows the Place ID of\nthe matched Business Profile and the corresponding store codes. The Place ID\nlinks to the Business Profile page on Google Search.\n\nIf a dealership isn't matched to a Business Profile, its status is **Inactive**\nand the **Reason** field might provide additional information.\n\nHow to fix matching problems?\n-----------------------------\n\nThe following sections provide guidance on how to resolve errors with your\ndealership matches.\n\n### Dealership isn't matched\n\nIf a dealership isn't matched to a Business Profile, it isn't eligible for the\nvehicle listings program. The following are a few common reasons why a\ndealership doesn't match:\n\n- The dealership's name or address are different between the feed and Google.\n - For example, the address in the feed might be incomplete, such as missing the Postal Code.\n - **Recommendations:**\n - Use Place IDs to directly match the dealership to the correct profile.\n - Ensure the information you provide in the feed matches the information on Google.\n\n### Dealership matches to the wrong Business Profile\n\nIncorrect matches can cause your vehicle inventory to show for the wrong\ndealership. The following are a few common reasons for bad matches:\n\n- The dealership information is ambiguous and matches more than one Business Profile.\n - For example, *Ford Kia Lincoln of New York* is actually three separate Business Profiles with distinct names that all share the same address.\n - **Recommendations:**\n - Use Place IDs to directly match the dealership to the correct profile.\n - Ensure the information you provide in the feed matches the information on Google.\n- The same store code has conflicting dealership information.\n - For example, a group of dealerships share the same account with the data provider. The account number is used as the store code for all dealerships in the group.\n - **Recommendations:**\n - Ensure that all dealerships (storefronts) have a unique store code in the feed.\n\n### Dealership is claimed by another partner\n\nFor details on how to adjust your inventory providers, see [Dealership provider\nchoice](/vehicle-listings/integration-process/dealer-provider-choice)."]]