매일 Google에서 수백만 명이 차량을 검색합니다. 이러한 잠재고객에게 차량 인벤토리를 Google에서 직접 표시할 수 있습니다.
차량 등록정보는 구매자가 근처에서 판매 중인 차량을 검색할 때 Google 검색에 표시됩니다.
Google에 인벤토리 데이터를 제공하는 방법 결정하기
자동차 대리점이 자동차 인벤토리 데이터를 Google에 제공하는 방법에는 두 가지가 있습니다. 하나는 차량 등록정보 파트너 포털에 업로드된 피드 파일을 사용하는
방법으로, 이 문서에서 중점적으로 다루는 방법이고
다른 하나는 웹사이트의 구조화된 데이터 마크업을 통한 방법입니다.
두 가지 방법 모두 자동차 인벤토리 데이터를 Google 서비스에 표시할 수 있습니다.
차량 등록정보 파트너 포털에서 피드 업로드와 관련된 모든 문제를 해결하기 위한 1:1 지원이 제공됩니다.
피드가 차량 인벤토리에 대한 더 자세한 속성을 지원합니다.
피드 파일은 기술적으로 만들고 유지하는 데 익숙한 경우 적합한 옵션입니다. 구조화된 웹 마크업은 쉬운 구현을
우선으로 한다면 적합한 옵션입니다. 두 방법을 모두 사용하는 경우 피드와 마크업 간에 데이터가 일관적인지 확인하세요. 불일치가 있는 경우
피드 데이터가 충돌하는 마크업 데이터를 재정의합니다.
시작하기 전에
차량 등록정보에 가입하려면 Google 계정이 필요합니다. 모든 Gmail 계정은 Google 계정이기도 합니다. 또는 기존 이메일 주소를 Google 계정에 연결할 수도 있습니다. Google 계정이 없다면 Google 계정 만들기의 안내를 따르세요.
차량 등록정보 파트너 포털에 액세스할 수 있게 되면 Google과 데이터를 공유할 수 있습니다. Google에서 판매 중인 차량을 표시하려면 이 페이지의 단계를
완료하세요.
피드 준비 및 업로드
피드는 Google에 표시하려는 차량 목록이 포함된 파일입니다. Google에서는 CSV 형식의 피드를 지원합니다. 차량
등록정보 서비스의 인벤토리 정보 형식을 지정하려면
피드 사양을 사용하고
예시 피드를
참고하세요.
Google에서 차량과 자동차 대리점을 정확하게 일치시킬 수 있도록 다음 세부정보를 포함해야 합니다.
인벤토리 피드를 제출한 후 처리 결과를 검토할 수 있습니다.
파트너 포털의 피드 페이지에 각 피드 업로드의 상태가 표시됩니다.
기본 파일 및 데이터 문제만 확인합니다. 모든 문제를 확인하려면 진단 페이지로 이동하세요.
피드가 성공적으로 업로드된 후 인벤토리가 완전히 처리되기까지 몇 시간이 걸립니다. 처리가 완료되면 대리점 및 차량에 상태가 할당되며
이 상태는 진단 페이지에 표시됩니다. 상태를 통해 콘텐츠가 Google에 표시될 수 있는지 알 수 있습니다. 피드에서 발견된 대리점 및 차량 수를 검토하고 감지된 문제 목록을 확인하여 이러한 문제에 영향을 미치는 차량 수를 파악할 수 있습니다. 피드 상태를 검토할 때 다음 사항에 유의하세요.
피드에 오류 문제가 있으면 차량이 Google에 표시되지 않습니다.
차량이 결과에 다시 표시될 수 있도록 모든 오류를 최대한 빨리 해결하세요.
다른 유형의 문제로 인해 차량이 표시되는 빈도가 줄어들 수 있습니다. 향후 오류를 방지하려면 발생하는 모든 문제를 해결합니다.
통합 실행
Google에 차량을 표시할 준비가 되면 계정 페이지로 이동하여 차량 등록정보 통합을 사용 설정합니다.
[null,null,["최종 업데이트: 2025-07-25(UTC)"],[[["\u003cp\u003eCar dealerships can display their vehicle inventory on Google Search to reach millions of potential customers.\u003c/p\u003e\n"],["\u003cp\u003eThere are two ways to provide inventory data to Google: feed file uploads and structured data markup on websites.\u003c/p\u003e\n"],["\u003cp\u003eFeed files provide more detailed inventory information and dedicated support, while structured data is easier to implement.\u003c/p\u003e\n"],["\u003cp\u003eBefore starting, dealerships need a Google Account and, if using Google Workspace, ensure the Partner Dash service is enabled.\u003c/p\u003e\n"],["\u003cp\u003eTo begin, dealerships should prepare a feed file according to the specification, upload it, review the inventory status, and launch the integration.\u003c/p\u003e\n"]]],["Car dealerships can list inventory on Google via feed files or structured data markup. Feed files, uploaded to the vehicle listings partner portal, offer detailed properties and 1:1 support, but require technical setup. Structured data is easier but slower to update. To start, create a Google Account, access the portal, and prepare a CSV feed with dealership and vehicle details, including store code and Google Place ID. Upload, review feed status, resolve errors, and finally enable listings on the account page.\n"],null,["# Sign up for vehicle listings on Google\n\n| **Note:** The audience for this site is car dealerships, or for a representative of a car dealership, that wants to provide vehicle inventory to Google. If you instead want to advertise your vehicles on Google, see [Vehicle Ads](https://support.google.com/merchants/answer/11189169).\n\nMillions of people search for vehicles on Google every day. You can surface your\nvehicle inventory to these potential customers directly on Google.\n\nVehicle listings appear on Google Search when buyers search for vehicles for sale\nnearby.\n\nDecide how to provide inventory data to Google\n----------------------------------------------\n\nThere are two methods for car dealerships to provide their car inventory data to\nGoogle. One is through feed files uploaded to the vehicle listings partner\nportal, which is the main focus of this document, and the other is through\n[structured data markup on their websites](/search/docs/appearance/structured-data/vehicle-listing).\nBoth methods enable car inventory data to be displayed on Google surfaces.\n\nHere are some characteristics of the two methods:\n\n### Structured Data Markup:\n\n- It's easier to implement and maintain structured data markup on websites\n- It could take longer for Google to detect changes on websites\n- No 1:1 support\n\nLearn how to [add vehicle listing structured data](/search/docs/appearance/structured-data/vehicle-listing).\n\n### Feed File Uploads:\n\n- It may require system development to create and maintain feed files\n- All inventory data in feed files is recognized by Google\n- 1:1 support is available to address any issues with feed uploads at the vehicle listings partner portal\n- Feeds support more detailed properties for vehicle inventory\n\nFeed files is a suitable option if you are comfortable with creating and\nmaintaining them technically. Structured web markup is a suitable option\nif you prioritize ease of implementation. If you choose to use both methods,\nmake sure the data is consistent between feeds and markup. If there are any\ndiscrepancies, the feed data will override the conflicting markup data\n\nBefore you begin\n----------------\n\nYou need a Google Account to sign up for vehicle listings. All Gmail accounts\nare also Google Accounts, or you can link an existing email address to a Google\nAccount. If you don't have a Google Account, follow the instructions at\n[Create your Google Account](https://accounts.google.com/signup/v2/webcreateaccount?flowName=GlifWebSignIn&flowEntry=SignUp).\n\nIf you use a Google Workspace (GSuite) account, contact your\n[domain admin](https://support.google.com/a/answer/6208960?ctx=gsidentifer) to\nmake sure the [Partner Dash](https://support.google.com/a/answer/181865#turn_on)\nservice is enabled for all users within your Google Workspace domain. For more\ndetails, see [Turn a service on or off for Google Workspace\nusers](https://support.google.com/a/answer/182442).\n\nWhen you're ready, go to the vehicle listing partner portal and sign in with\nyour Google Account.\n\n[Go to vehicle listings partner portal](https://carcenter.webapps.google.com/signup/)\n\nSet up vehicle listings\n-----------------------\n\nAfter you have access to the vehicle listings partner portal, you can begin to\nshare your data with Google. Finish the steps on this page to start showing\nvehicles for sale on Google.\n| **Note:** You don't need to complete the onboarding process all at once. Return to the **Onboarding** page and pick up where you left off at a time that suits you.\n\n### Prepare and upload your feed\n\nA feed is a file that contains a list of vehicles that you want to show on\nGoogle. We support feeds in the\n[CSV](https://datatracker.ietf.org/doc/html/rfc4180) format. To\nformat your inventory information for the vehicle listings service, use the\n[feed specification](/vehicle-listings/reference/feed-specification) and refer\nto our\n[example feed](/vehicle-listings/integration-process/feed-setup#example-feed).\nBe sure to include the following details so that we can accurately match\nvehicles with car dealerships on Google:\n\n- Store code (required)\n - For details, see [Dealership matching](/vehicle-listings/integration-process/dealer-matching).\n- Dealership name and postal address (required)\n- Google Place ID, Google Maps URL, or both (strongly recommended)\n - These uniquely identify the dealership's Business Profile on Google and avoid any ambiguity when we match the name and postal address.\n\n**Recommendation:** Start with a few test vehicles and use the\n[validation tool](https://www.google.com/local/cars/tools/feed-validation) to\nquickly validate your CSV file's feed format. You can later scale to include all\nof your inventory on Google.\n| **Note:** You can manage all your dealerships from one partner portal account. If you have data for multiple dealerships, include it all in your feed file; it is partitioned by dealership in the partner portal.\n\n[Learn how to set up your feed](/vehicle-listings/integration-process/feed-setup).\n\n### Review your inventory\n\nAfter you submit the inventory feed, you can review the results of processing.\nThe **Feed** page on the partner portal shows the status of each feed upload.\nThis only checks for basic file and data issues. To see all issues, go to the\n**Diagnostics** page.\n\nAfter a feed successfully uploads, the inventory takes a few hours to fully\nprocess. When processing completes, a status is assigned to the dealerships and\nvehicles, which is shown on the **Diagnostics** page. The status lets you know\nwhether your content is eligible to appear on Google. You can review the number\nof dealerships and vehicles found in your feed, as well as see a list of\ndetected issues to understand how many vehicles in your feed these issues\naffect. As you review the status of your feed, keep the following in mind:\n\n- If your feed has error issues, then your vehicles won't appear on Google. Resolve all errors as soon as possible so that your vehicles become eligible to appear in results again.\n- Other types of issues can cause vehicles to show up less frequently. To prevent future errors, resolve any issues that arise.\n\n### Launch the integration\n\nWhen you're ready to show your vehicles on Google, navigate to the **Account**\npage and enable the vehicle listings integration.\n\nMake sure that you follow the vehicle listings guidelines:\n\n- Only upload vehicles that are available for sale.\n- Adhere to the relevant [policies and\n restrictions](/vehicle-listings/reference/policy):\n - Only include vehicles with a valid [Vehicle Identification Number](/vehicle-listings/reference/feed-specification#vin).\n - If vehicles aren't located at the dealership, mark the vehicles as `IN_TRANSIT` or `SHIP_TO_STORE`.\n - Upload high-quality images without watermarks, promotional content, or other branding information.\n- Make sure that the data meets all of the requirements in the [feed specification](/vehicle-listings/reference/feed-specification).\n\n| **Note:** After you upload a feed, it takes a few hours for vehicles to appear or update on Google."]]
