Nesta seção, explicamos como se preparar e planejar a publicação do seu
app no Marketplace.
Decida o que você quer publicar
Para ser listado no Google Workspace Marketplace, o app que você criar precisa
estender pelo menos um aplicativo do Google Workspace. Para saber mais sobre os tipos de
apps que você pode criar e publicar, consulte
Integrações de apps.
Determine o público-alvo do seu app
Os apps do Google Workspace Marketplace podem ser públicos ou particulares:
Privado: se você criou o app usando uma conta do Google Workspace, é possível
publicá-lo de forma privada na sua organização do Google Workspace. Os apps particulares estão disponíveis apenas para usuários na sua organização e também são listados na seção Apps internos do Marketplace.
Público: os apps públicos podem ser visualizados e instalados por qualquer pessoa que use o Google Workspace Marketplace.
Os apps públicos têm requisitos de publicação adicionais
para serem listados no Marketplace.
Depois de publicar o app como particular ou público, não é possível mudar essa configuração. Antes de publicar o app, determine com precisão seu público-alvo.
Configurar o acesso para organizações do Google Workspace
Algumas organizações do Google Workspace usam listas de permissões para
gerenciar quais apps os usuários podem instalar.
Se você quiser publicar um app em uma organização que usa uma lista de permissões, entre em contato com um administrador para adicionar seu app a ela.
Apps públicos: confira outros requisitos de publicação
Para distribuir e compartilhar seu app com usuários fora da sua organização do Google Workspace, é preciso publicá-lo. Os apps públicos precisam de uma análise da equipe do Marketplace. Antes de enviar seu app para análise, verifique se ele atende aos seguintes requisitos do Marketplace:
Figura 1: o processo de publicação de um app no Google Workspace Marketplace.
Depois de criar o app, publique-o seguindo estas etapas:
Crie um projeto do Google Cloud para
configurar e gerenciar sua listagem no Google Workspace Marketplace. Se você já criou um projeto do Cloud para seu app, use esse projeto na página de detalhes.
Teste se o app está funcionando corretamente. Para testar apps públicos, use os critérios de revisão relacionados à funcionalidade do app e à experiência do usuário. Também é necessário ter um site e um logotipo para o app, já que esses recursos são necessários para a página de detalhes do app no Marketplace.
Ative o SDK do Google Workspace Marketplace
para configurar o app em relação a visibilidade, configurações de instalação
e quais aplicativos do Google Workspace ele estende.
Depois de configurar e salvar todas as configurações necessárias no SDK do Google Workspace Marketplace, envie seu app para publicação.
Dependendo do público-alvo do app, ele será publicado imediatamente ou passará por uma análise final:
Para apps particulares, as informações do app ficam disponíveis imediatamente para todos na sua organização do Google Workspace.
Para apps públicos, seu app é revisado pelo Google. Depois que o Google aprovar
seu app, a página dele vai ficar disponível para todos no
Marketplace. Para saber o status de um app público, consulte Verificar o status de publicação da página do app.
Para todos os apps, as configurações de instalação de apps determinam se todos os usuários ou apenas os administradores do Google Workspace podem instalar o app.
[null,null,["Última atualização 2025-08-22 UTC."],[[["\u003cp\u003eThis page outlines the process of publishing apps, both public and private, to the Google Workspace Marketplace.\u003c/p\u003e\n"],["\u003cp\u003eBefore publishing, developers need to prepare their app by defining its target audience (public or private) and ensuring it meets Google's requirements if intended for public access.\u003c/p\u003e\n"],["\u003cp\u003ePublishing involves steps like creating a Google Cloud project, configuring OAuth, testing functionality, enabling the Marketplace SDK, and crafting a store listing.\u003c/p\u003e\n"],["\u003cp\u003ePrivate apps are immediately available within the organization, while public apps undergo a Google review before being listed on the Marketplace.\u003c/p\u003e\n"],["\u003cp\u003eApp installation settings control whether all users or only administrators can install the app, regardless of its public or private status.\u003c/p\u003e\n"]]],["To publish an app on the Google Workspace Marketplace, first decide if it will be public or private. Public apps are for all users, while private apps are for your organization only. Next, create a Google Cloud project and configure OAuth. Then, test the app thoroughly. Enable the Google Workspace Marketplace SDK, creating a store listing. Finally, submit your app for publishing. Private apps are immediately available, while public apps undergo a review process by Google.\n"],null,["# Publish apps to the Google Workspace Marketplace\n\n|-------------------------------------------------------------------------------------------------------------------------------------------|\n| Got 5 minutes? Help us improve our Google Workspace documentation by taking a quick [online survey](https://forms.gle/XcqRP3PJiQv9ADuj9). |\n\nThis page explains the steps to publish an app to the\n[Google Workspace Marketplace](https://workspace.google.com/marketplace/). \n\nPrepare for the publishing process\n----------------------------------\n\nThis section explains how to prepare and plan for publishing your\napp to the Marketplace.\n\n### Decide what you want to publish\n\nTo be listed on the Google Workspace Marketplace, the app that you build must\nextend at least one Google Workspace application. To learn about the types of\napps you can build and publish, see\n[App integrations](/workspace/marketplace/overview#app-integrations).\n\n### Determine the audience for your app\n\nGoogle Workspace Marketplace apps can either be *public* or *private*:\n\n- **Private** : If you built your app using a Google Workspace account, you can publish the app privately to your Google Workspace organization. Private apps are only available to users in your organization, and are also listed in the [**Internal Apps**](https://workspace.google.com/marketplace/mydomainapps) section of the Marketplace.\n- **Public** : Public apps can be viewed and installed by anyone who uses the Google Workspace Marketplace. Public apps have [additional publishing requirements](#public-requirements) to be listed on the Marketplace.\n\nAfter you publish your app as either private or public, you can't\nchange this setting. Before you publish your app, make sure you've accurately\ndetermined your audience.\n\n#### Configure access for Google Workspace organizations\n\nSome Google Workspace organizations use allowlists to\n[manage which apps users can install](https://support.google.com/a/answer/172931).\nIf you want to publish an app to an organization that uses an allowlist, contact\nan administrator to add your app to the allowlist.\n\nGoogle Workspace organizations can also restrict the use of\nChat apps. To manage access, see\n[Allow users to install Chat apps](https://support.google.com/a/answer/7651360).\n\n#### Public apps: Review additional publishing requirements\n\nTo distribute and share your app to users outside of your Google Workspace\norganization, you must publish it publicly. Public apps require a review from\nthe Marketplace team. Before submitting your app\nfor review, make sure your app meets the following\nMarketplace requirements:\n\n- Your app must comply with the Marketplace [terms and policies](/workspace/marketplace/terms).\n- Your app must meet all Marketplace review criteria. To learn more, see [App review process and requirements](/workspace/marketplace/about-app-review).\n\nPublish your app\n----------------\n\n**Figure 1**: The process of publishing an app to the Google Workspace Marketplace.\n\nAfter you've built your app, you can publish it by completing the following\nsteps:\n\n1. [Create a Google Cloud project](/workspace/marketplace/create-gcp-project) to configure and manage your listing on the Google Workspace Marketplace. If you've already created a Cloud project for your app, then you should use this Cloud project for your listing.\n2. [Configure OAuth for your app](/workspace/marketplace/configure-oauth-consent-screen). For public apps, you might need to submit your app for an OAuth review.\n3. Test that your app is working properly. To test public apps, you can use the [review criteria](/workspace/marketplace/about-app-review#areas) related to app functionality and user experience. You should also make sure you have a website and logo for your app, because you'll need these assets for your app's listing in the Marketplace.\n4. [Enable the Google Workspace Marketplace SDK](/workspace/marketplace/enable-configure-sdk) to configure your app for things like its visibility, installation settings, and which Google Workspace applications it extends.\n5. [Create a store listing](/workspace/marketplace/create-listing) that explains and promotes your app to users.\n6. After you configure and save all required settings in the Google Workspace Marketplace SDK,\n [submit your app to be published](/workspace/marketplace/create-listing#publish_an_app).\n Depending on the audience for your app, your app is published immediately or\n undergoes a final review:\n\n - For private apps, your app listing is immediately available to everyone in your Google Workspace organization.\n - For public apps, your app is reviewed by Google. After Google approves your app, your app listing is available to everyone in the Marketplace. To learn about the status of a public app, see [Check your app listing's publication status](/workspace/marketplace/create-listing#check_your_app_listings_publication_status).\n\n For all apps, the [app installation settings](/workspace/marketplace/enable-configure-sdk#installation_settings)\n determine whether all users or only Google Workspace administrators\n can install the app.\n\nRelated topics\n--------------\n\n- [Update or unpublish a Google Workspace Marketplace listing](/workspace/marketplace/manage-app-listing)\n- [App review process and requirements for the Google Workspace Marketplace](/workspace/marketplace/about-app-review)"]]
