获取有关应用使用情况的分析数据
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
您可以从 Google Analytics 和 Google Workspace Marketplace SDK 获取应用详情、用户和安装指标。
从 Google Analytics 获取应用详情分析数据
如需使用 Google Analytics 监控用户与应用详情的互动情况，您必须选择启用 Google Analytics 4。然后，您可以向其他用户授予访问权限，并查看应用详情分析。
选择启用 Google Analytics 4
在 Google Cloud 控制台中，依次前往菜单 menu> API 和服务 > Google Workspace Marketplace SDK。
前往 Google Workspace Marketplace SDK 页面
点击数据分析标签页。
如需查看其他指标，请点击选择启用 Google Analytics。
选择启用后，选择启用按钮会替换为 Google Analytics 工具。
向用户授予对 Google Analytics 数据的访问权限
在应用的 Google Cloud 项目中，选择启用以获取对 Google 拥有的 Google Analytics 4 媒体资源的 marketer 访问权限。如需查看相关说明，请参阅访问权限和数据限制管理。
需要 editor 访问您应用的 Google Cloud 项目。
在 Google Cloud 控制台中，依次前往菜单 menu> API 和服务 > Google Workspace Marketplace SDK。
前往 Google Workspace Marketplace SDK 页面
点击数据分析标签页。
在“Google Analytics”部分中，输入您希望拥有marketer应用详情数据访问权限的用户。
在 Google Analytics 中查找应用指标
Google Analytics 包含以下信息：
- 在特定时间段内，有多少访问者查看了您的应用详情。只有当访问者点击您的应用详情以查看详细信息时，系统才会统计一次访问。
- 访问者的地理位置分布。
- 访问者访问您的应用详情的途径，例如通过 Google 搜索。
- 用户查看您的应用详情的平均时长。
- 用户开始和完成应用安装时创建的安装事件。通过这些事件，您可以确定安装过程被中止的频率以及一段时间内完成的安装次数。
如需在 Google Analytics 中查找安装信息，请使用以下事件信息进行搜索：
| 安装事件 |
| 应用安装开始时。 |
category=workspace_MARKETPLACE
action=START_INSTALL |
| 当应用安装完成时。 |
category=workspace_MARKETPLACE
action=FINISH_INSTALL |
在 Google Workspace Marketplace SDK 中获取应用详情分析
如需直接从 Google Cloud 控制台获取应用详情分析数据，请执行以下操作：
在 Google Cloud 控制台中，依次前往菜单 menu> API 和服务 > Google Workspace Marketplace SDK。
前往 Google Workspace Marketplace SDK 页面
点击数据分析标签页。
以下信息可供查看：
| 数据类型 |
说明 |
|
网域安装
|
已安装您的应用的网域数量。例如，如果 altostrat.com 的管理员为 500 位用户安装了您的应用，而 examplepetstore.com 的管理员为 30 位用户安装了您的应用，则网域安装次数为 2 个网域。
|
|
用户安装次数
|
已安装并启用应用的用户数量。例如，如果 altostrat.com 的管理员为 500 位用户安装了您的应用，而 examplepetstore.com 的管理员为 30 位用户安装了您的应用，则席位安装次数为 530 次。
|
|
个人最终用户安装次数
|
直接安装您的应用的用户数量。个人最终用户安装次数不包括网域管理员进行的安装。例如，如果 altostrat.com 的管理员为 500 位用户安装了您的应用，并且 examplepetstore.com 的 25 位个人用户安装了您的应用，那么个人最终用户安装次数为 25。
|
|
每日应用展示次数
|
Google Workspace Marketplace 中应用详情的每日访问次数。该计数会在 GMT-7（美国/洛杉矶）午夜重置。
|
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-01。
[null,null,["最后更新时间 (UTC)：2025-08-01。"],[[["\u003cp\u003eGain insights into app listing performance, user engagement, and installation metrics through Google Analytics and the Google Workspace Marketplace SDK.\u003c/p\u003e\n"],["\u003cp\u003eOpt-in to Google Analytics 4 to access detailed app listing analytics, including visitor demographics, traffic sources, and install event tracking.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Workspace Marketplace SDK provides data on domain and seat installs, offering a view of your app's reach and user base.\u003c/p\u003e\n"],["\u003cp\u003eConnect your app with a licensing or billing server to manage monetization and track app installations and removals using the Google Workspace Marketplace API.\u003c/p\u003e\n"]]],["App metrics, including listing views and installs, are available via Google Analytics and the Google Workspace Marketplace SDK. To access listing analytics in Google Analytics, opt-in to Google Analytics 4 and grant `marketer` access to other users. Google Analytics provides data on visitor counts, geography, traffic sources, and install events. The Marketplace SDK provides data such as domain installs, seat installs, and individual user installs directly. The API `LicenseNotification` collection tracks app installations and removals from domains, which can be integrated with your billing server.\n"],null,["# Get analytics about app usage\n\nYou can get app listing, user, and installation metrics from\nGoogle Analytics and the Google Workspace Marketplace SDK.\n\nGet app listing analytics from Google Analytics\n-----------------------------------------------\n\nTo monitor how users interact with your app listing with\nGoogle Analytics, you must opt-in to Google Analytics 4. Then\nyou can give other users access and review app listing analytics.\n\n### Opt in to Google Analytics 4\n\n1. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n2. Click the **Analytics** tab.\n\n3. To view additional metrics, click **Opt in to Google Analytics**.\n\nAfter you opt in, the opt-in button is replaced with Google Analytics\ntools.\n\n### Give users access to Google Analytics data\n\n1. In your app's Google Cloud project, opt in to get `marketer` access to the\n Google-owned Analytics 4 property. For instructions, see [Access and\n data-restriction\n management](https://support.google.com/analytics/answer/9305587#zippy=%2Cgoogle-analytics).\n Requires `editor` access to your app's Google Cloud project.\n\n2. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n3. Click the **Analytics** tab.\n\n4. In the Google Analytics section, enter the users you want to have\n `marketer` access to your app listing data.\n\n### Find app metrics in Google Analytics\n\nGoogle Analytics includes the following information:\n\n- How many visitors have viewed your app listing for a specific time period. A visit is only counted if the visitor clicks on your app listing to view the details.\n- The geographic distribution of visitors.\n- How visitors reach your app listing, for example, from a Google Search.\n- The average time spent viewing your app listing.\n- Install events that are created when users start and finish installing your app. These events let you determine how often an install process was aborted and how many installs were completed over time.\n\nTo find install information in Google Analytics, search using the\nfollowing event information:\n\n| Install events ||\n|--------------------------------------------------|----------------------------------------------------------|\n| When an install of the application is started. | `category=workspace_MARKETPLACE` `action=START_INSTALL` |\n| When an install of the application is completed. | `category=workspace_MARKETPLACE` `action=FINISH_INSTALL` |\n\nGet app listing analytics in the Google Workspace Marketplace SDK\n-----------------------------------------------------------------\n\nTo get app listing analytics directly from the Google Cloud console:\n\n1. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n2. Click the **Analytics** tab.\n\nThe following information is available:\n\n| Data type | Description |\n|----------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Domain installs** | The number of domains that have installed your app. For example, if the administrator of altostrat.com installs your app for 500 users and the administrator of examplepetstore.com installs your app for 30 users, the domain installs count is two domains. |\n| **Seat installs** | The number of users that have your app installed and enabled. For example, if the administrator for altostrat.com installs your app for 500 users and the administrator for examplepetstore.com installs your app for 30 users, the seat installs count is 530 seats. |\n| **Individual end user installs** | The number of users that have directly installed your app. The individual end user install count doesn't include installs made by domain administrators. For example, if the administrator for altostrat.com installs your app for 500 users and 25 individual users from examplepetstore.com install your app, the individual end user install count is 25. |\n| **Daily app impressions** | The number of visits per day to your app listing in Google Workspace Marketplace. The count resets at midnight GMT-7 (America/Los Angeles). |"]]
