取得應用程式使用情況的數據分析
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
您可以從 Google Analytics 和 Google Workspace Marketplace SDK 取得應用程式資訊、使用者和安裝指標。
從 Google Analytics 取得應用程式資訊頁面分析資料
如要使用 Google Analytics 監控使用者與應用程式資訊的互動情形，請啟用 Google Analytics 4。接著，您就能授予其他使用者存取權，並查看應用程式資訊的數據分析資料。
啟用 Google Analytics 4
在 Google Cloud 控制台中，依序前往「選單」menu>「API 和服務」>「Google Workspace Marketplace SDK」。
前往 Google Workspace Marketplace SDK 頁面
按一下「數據分析」分頁標籤。
如要查看其他指標，請按一下「啟用 Google Analytics」。
啟用後，啟用按鈕會替換為 Google Analytics 工具。
授予使用者 Google Analytics 資料的存取權
在應用程式的 Google Cloud 專案中，選擇加入以取得 Google 擁有的 Analytics 4 資源存取權 marketer。如需操作說明，請參閱「存取權和資料限制管理」。需要 editor 存取您應用程式的 Google Cloud 專案。
在 Google Cloud 控制台中，依序前往「選單」menu>「API 和服務」>「Google Workspace Marketplace SDK」。
前往 Google Workspace Marketplace SDK 頁面
按一下「數據分析」分頁標籤。
在 Google Analytics 專區中，輸入要授予應用程式資訊存取權的使用者。marketer
在 Google Analytics 中查看應用程式指標
Google Analytics 包含下列資訊：
- 特定時間範圍內瀏覽應用程式資訊的訪客人數。只有在訪客點選應用程式資訊，查看詳細資料時，系統才會計為一次造訪。
- 訪客的地理分布。
- 訪客到達應用程式資訊的方式，例如透過 Google 搜尋。
- 使用者瀏覽應用程式資訊的平均時間。
- 使用者開始和完成安裝應用程式時建立的安裝事件。您可以透過這些事件，判斷安裝程序遭中止的頻率，以及一段時間內完成的安裝次數。
如要在 Google Analytics 中尋找安裝資訊，請使用下列事件資訊進行搜尋：
| 安裝事件 |
| 應用程式開始安裝時。 |
category=workspace_MARKETPLACE
action=START_INSTALL |
| 應用程式安裝完成時。 |
category=workspace_MARKETPLACE
action=FINISH_INSTALL |
在 Google Workspace Marketplace SDK 中取得應用程式資訊數據分析
如要直接透過 Google Cloud 控制台取得應用程式資訊分析資料，請按照下列步驟操作：
在 Google Cloud 控制台中，依序前往「選單」menu>「API 和服務」>「Google Workspace Marketplace SDK」。
前往 Google Workspace Marketplace SDK 頁面
按一下「數據分析」分頁標籤。
你可以查看的資訊如下：
| 資料類型 |
說明 |
|
網域安裝次數
|
已安裝您應用程式的網域數量。舉例來說，如果 altostrat.com 的管理員為 500 位使用者安裝您的應用程式，而 examplepetstore.com 的管理員為 30 位使用者安裝您的應用程式，則網域安裝次數為兩個網域。
|
|
帳戶安裝數
|
已安裝並啟用應用程式的使用者人數。舉例來說，如果 altostrat.com 的管理員為 500 位使用者安裝您的應用程式，examplepetstore.com 的管理員為 30 位使用者安裝您的應用程式，則安裝的席位數為 530 個。 |
|
個別使用者安裝數
|
直接安裝應用程式的使用者人數。個別使用者安裝次數不包括網域管理員安裝的次數。舉例來說，如果 altostrat.com 的管理員為 500 位使用者安裝您的應用程式，且 examplepetstore.com 有 25 位使用者個別安裝您的應用程式，則個別使用者安裝次數為 25 次。
|
|
應用程式每日曝光次數
|
Google Workspace Marketplace 中應用程式資訊頁面的每日造訪次數。系統會在 GMT-7 (美國/洛杉磯) 午夜重設計數。
|
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上次更新時間：2025-08-01 (世界標準時間)。
[null,null,["上次更新時間：2025-08-01 (世界標準時間)。"],[[["\u003cp\u003eGain insights into app listing performance, user engagement, and installation metrics through Google Analytics and the Google Workspace Marketplace SDK.\u003c/p\u003e\n"],["\u003cp\u003eOpt-in to Google Analytics 4 to access detailed app listing analytics, including visitor demographics, traffic sources, and install event tracking.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Workspace Marketplace SDK provides data on domain and seat installs, offering a view of your app's reach and user base.\u003c/p\u003e\n"],["\u003cp\u003eConnect your app with a licensing or billing server to manage monetization and track app installations and removals using the Google Workspace Marketplace API.\u003c/p\u003e\n"]]],["App metrics, including listing views and installs, are available via Google Analytics and the Google Workspace Marketplace SDK. To access listing analytics in Google Analytics, opt-in to Google Analytics 4 and grant `marketer` access to other users. Google Analytics provides data on visitor counts, geography, traffic sources, and install events. The Marketplace SDK provides data such as domain installs, seat installs, and individual user installs directly. The API `LicenseNotification` collection tracks app installations and removals from domains, which can be integrated with your billing server.\n"],null,["# Get analytics about app usage\n\nYou can get app listing, user, and installation metrics from\nGoogle Analytics and the Google Workspace Marketplace SDK.\n\nGet app listing analytics from Google Analytics\n-----------------------------------------------\n\nTo monitor how users interact with your app listing with\nGoogle Analytics, you must opt-in to Google Analytics 4. Then\nyou can give other users access and review app listing analytics.\n\n### Opt in to Google Analytics 4\n\n1. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n2. Click the **Analytics** tab.\n\n3. To view additional metrics, click **Opt in to Google Analytics**.\n\nAfter you opt in, the opt-in button is replaced with Google Analytics\ntools.\n\n### Give users access to Google Analytics data\n\n1. In your app's Google Cloud project, opt in to get `marketer` access to the\n Google-owned Analytics 4 property. For instructions, see [Access and\n data-restriction\n management](https://support.google.com/analytics/answer/9305587#zippy=%2Cgoogle-analytics).\n Requires `editor` access to your app's Google Cloud project.\n\n2. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n3. Click the **Analytics** tab.\n\n4. In the Google Analytics section, enter the users you want to have\n `marketer` access to your app listing data.\n\n### Find app metrics in Google Analytics\n\nGoogle Analytics includes the following information:\n\n- How many visitors have viewed your app listing for a specific time period. A visit is only counted if the visitor clicks on your app listing to view the details.\n- The geographic distribution of visitors.\n- How visitors reach your app listing, for example, from a Google Search.\n- The average time spent viewing your app listing.\n- Install events that are created when users start and finish installing your app. These events let you determine how often an install process was aborted and how many installs were completed over time.\n\nTo find install information in Google Analytics, search using the\nfollowing event information:\n\n| Install events ||\n|--------------------------------------------------|----------------------------------------------------------|\n| When an install of the application is started. | `category=workspace_MARKETPLACE` `action=START_INSTALL` |\n| When an install of the application is completed. | `category=workspace_MARKETPLACE` `action=FINISH_INSTALL` |\n\nGet app listing analytics in the Google Workspace Marketplace SDK\n-----------------------------------------------------------------\n\nTo get app listing analytics directly from the Google Cloud console:\n\n1. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n2. Click the **Analytics** tab.\n\nThe following information is available:\n\n| Data type | Description |\n|----------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Domain installs** | The number of domains that have installed your app. For example, if the administrator of altostrat.com installs your app for 500 users and the administrator of examplepetstore.com installs your app for 30 users, the domain installs count is two domains. |\n| **Seat installs** | The number of users that have your app installed and enabled. For example, if the administrator for altostrat.com installs your app for 500 users and the administrator for examplepetstore.com installs your app for 30 users, the seat installs count is 530 seats. |\n| **Individual end user installs** | The number of users that have directly installed your app. The individual end user install count doesn't include installs made by domain administrators. For example, if the administrator for altostrat.com installs your app for 500 users and 25 individual users from examplepetstore.com install your app, the individual end user install count is 25. |\n| **Daily app impressions** | The number of visits per day to your app listing in Google Workspace Marketplace. The count resets at midnight GMT-7 (America/Los Angeles). |"]]
