Get analytics about app usage
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You can get app listing, user, and installation metrics from
Google Analytics and the Google Workspace Marketplace SDK.
Get app listing analytics from Google Analytics
To monitor how users interact with your app listing with
Google Analytics, you must opt-in to Google Analytics 4. Then
you can give other users access and review app listing analytics.
Opt in to Google Analytics 4
In the Google Cloud console, go to Menu
menu> APIs & Services >
Google Workspace Marketplace SDK.
Go to the Google Workspace Marketplace SDK page
Click the Analytics tab.
To view additional metrics, click Opt in to Google Analytics.
After you opt in, the opt-in button is replaced with Google Analytics
tools.
Give users access to Google Analytics data
In your app's Google Cloud project, opt in to get marketer access to the
Google-owned Analytics 4 property. For instructions, see Access and
data-restriction
management.
Requires editor access to your app's Google Cloud project.
In the Google Cloud console, go to Menu
menu> APIs & Services >
Google Workspace Marketplace SDK.
Go to the Google Workspace Marketplace SDK page
Click the Analytics tab.
In the Google Analytics section, enter the users you want to have
marketer access to your app listing data.
Find app metrics in Google Analytics
Google Analytics includes the following information:
- How many visitors have viewed your app listing for a specific time period. A
visit is only counted if the visitor clicks on your app listing to view the
details.
- The geographic distribution of visitors.
- How visitors reach your app listing, for example, from a Google Search.
- The average time spent viewing your app listing.
- Install events that are created when users start and finish installing your
app. These events let you determine how often an install process was aborted
and how many installs were completed over time.
To find install information in Google Analytics, search using the
following event information:
| Install events |
| When an install of the application is started. |
category=workspace_MARKETPLACE
action=START_INSTALL |
| When an install of the application is completed. |
category=workspace_MARKETPLACE
action=FINISH_INSTALL |
Get app listing analytics in the Google Workspace Marketplace SDK
To get app listing analytics directly from the Google Cloud console:
In the Google Cloud console, go to Menu
menu> APIs & Services >
Google Workspace Marketplace SDK.
Go to the Google Workspace Marketplace SDK page
Click the Analytics tab.
The following information is available:
| Data type |
Description |
|
Domain installs
|
The number of domains that have installed your app. For example, if the
administrator of altostrat.com installs your app for 500 users and the
administrator of examplepetstore.com installs your app for 30 users, the
domain installs count is two domains.
|
|
Seat installs
|
The number of users that have your app installed and enabled. For
example, if the administrator for altostrat.com installs your app for 500
users and the administrator for examplepetstore.com installs your app for
30 users, the seat installs count is 530 seats.
|
|
Individual end user installs
|
The number of users that have directly installed your app. The
individual end user install count doesn't include installs made by domain
administrators. For example, if the administrator for altostrat.com
installs your app for 500 users and 25 individual users from
examplepetstore.com install your app, the individual end user install
count is 25.
|
|
Daily app impressions
|
The number of visits per day to your app listing in
Google Workspace Marketplace. The count resets at midnight GMT-7
(America/Los Angeles).
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eGain insights into app listing performance, user engagement, and installation metrics through Google Analytics and the Google Workspace Marketplace SDK.\u003c/p\u003e\n"],["\u003cp\u003eOpt-in to Google Analytics 4 to access detailed app listing analytics, including visitor demographics, traffic sources, and install event tracking.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Workspace Marketplace SDK provides data on domain and seat installs, offering a view of your app's reach and user base.\u003c/p\u003e\n"],["\u003cp\u003eConnect your app with a licensing or billing server to manage monetization and track app installations and removals using the Google Workspace Marketplace API.\u003c/p\u003e\n"]]],["App metrics, including listing views and installs, are available via Google Analytics and the Google Workspace Marketplace SDK. To access listing analytics in Google Analytics, opt-in to Google Analytics 4 and grant `marketer` access to other users. Google Analytics provides data on visitor counts, geography, traffic sources, and install events. The Marketplace SDK provides data such as domain installs, seat installs, and individual user installs directly. The API `LicenseNotification` collection tracks app installations and removals from domains, which can be integrated with your billing server.\n"],null,["# Get analytics about app usage\n\nYou can get app listing, user, and installation metrics from\nGoogle Analytics and the Google Workspace Marketplace SDK.\n\nGet app listing analytics from Google Analytics\n-----------------------------------------------\n\nTo monitor how users interact with your app listing with\nGoogle Analytics, you must opt-in to Google Analytics 4. Then\nyou can give other users access and review app listing analytics.\n\n### Opt in to Google Analytics 4\n\n1. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n2. Click the **Analytics** tab.\n\n3. To view additional metrics, click **Opt in to Google Analytics**.\n\nAfter you opt in, the opt-in button is replaced with Google Analytics\ntools.\n\n### Give users access to Google Analytics data\n\n1. In your app's Google Cloud project, opt in to get `marketer` access to the\n Google-owned Analytics 4 property. For instructions, see [Access and\n data-restriction\n management](https://support.google.com/analytics/answer/9305587#zippy=%2Cgoogle-analytics).\n Requires `editor` access to your app's Google Cloud project.\n\n2. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n3. Click the **Analytics** tab.\n\n4. In the Google Analytics section, enter the users you want to have\n `marketer` access to your app listing data.\n\n### Find app metrics in Google Analytics\n\nGoogle Analytics includes the following information:\n\n- How many visitors have viewed your app listing for a specific time period. A visit is only counted if the visitor clicks on your app listing to view the details.\n- The geographic distribution of visitors.\n- How visitors reach your app listing, for example, from a Google Search.\n- The average time spent viewing your app listing.\n- Install events that are created when users start and finish installing your app. These events let you determine how often an install process was aborted and how many installs were completed over time.\n\nTo find install information in Google Analytics, search using the\nfollowing event information:\n\n| Install events ||\n|--------------------------------------------------|----------------------------------------------------------|\n| When an install of the application is started. | `category=workspace_MARKETPLACE` `action=START_INSTALL` |\n| When an install of the application is completed. | `category=workspace_MARKETPLACE` `action=FINISH_INSTALL` |\n\nGet app listing analytics in the Google Workspace Marketplace SDK\n-----------------------------------------------------------------\n\nTo get app listing analytics directly from the Google Cloud console:\n\n1. In the Google Cloud console, go to **Menu\n menu\\\u003e APIs \\& Services \\\u003e\n Google Workspace Marketplace SDK**.\n\n [Go to the Google Workspace Marketplace SDK page](https://console.cloud.google.com/apis/api/appsmarket-component.googleapis.com)\n2. Click the **Analytics** tab.\n\nThe following information is available:\n\n| Data type | Description |\n|----------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Domain installs** | The number of domains that have installed your app. For example, if the administrator of altostrat.com installs your app for 500 users and the administrator of examplepetstore.com installs your app for 30 users, the domain installs count is two domains. |\n| **Seat installs** | The number of users that have your app installed and enabled. For example, if the administrator for altostrat.com installs your app for 500 users and the administrator for examplepetstore.com installs your app for 30 users, the seat installs count is 530 seats. |\n| **Individual end user installs** | The number of users that have directly installed your app. The individual end user install count doesn't include installs made by domain administrators. For example, if the administrator for altostrat.com installs your app for 500 users and 25 individual users from examplepetstore.com install your app, the individual end user install count is 25. |\n| **Daily app impressions** | The number of visits per day to your app listing in Google Workspace Marketplace. The count resets at midnight GMT-7 (America/Los Angeles). |"]]
