Monetization requirements

Page Summary

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• Monetization is not supported within YouTube Playables.

• In-game advertising is strictly prohibited within YouTube Playables.

• In-game purchases are not allowed within YouTube Playables.

This section covers monetization within Playables.

1 In-game monetization

• Game MUST NOT implement monetization using off-platform services. Monetization using off-platform services is not supported for YouTube Playables at this time.
• Game MUST NOT offer rewards or items that have real-world monetary value, such as cash payouts or cryptocurrency. Rewards and items MUST only have value within the game, and MUST NOT be transferable to other users or tradeable on a secondary market.

2 In-game advertising

• Game MAY display in-game advertising using YouTube-provided ads functions.
• If the game uses YouTube-provided ads functions, it MUST continue to correctly handle muting and unmuting using isAudioEnabled and onAudioEnabledChange and pause and resume using onPause and onResume.
• Game MUST NOT display in-game advertising of any kind using off-platform services. Advertising using off-platform services is not supported for YouTube Playables at this time.

2.1 Rewarded ads

• Rewarded ads MUST be strictly opt-in. The user MUST make a clear, proactive choice to view the ad in exchange for a reward, such as by selecting a clearly labeled button. Rewarded ads MUST NOT launch automatically.
• Game MUST NOT encourage or require the user to click the ad.
• Game MUST NOT stop or block standard gameplay progress until a rewarded ad is viewed. The user MUST always have a clear option to continue playing without viewing a rewarded ad.

2.2 Interstitial ads

• Interstitial ads MUST only be shown at natural transition points between two different content screens, such as after completing a level or after a game over. Interstitial ads MUST NOT be shown unexpectedly, such as between two screens displaying the same content.
• Interstitial ads MUST NOT be shown during active gameplay or while the user is actively interacting with the game.

3 In-app purchases

• Game MUST NOT offer in-app purchases of any kind using off-platform services. In-app purchases using off-platform services are not supported for YouTube Playables at this time.

4 Advertiser-friendly content

• If the game has monetization enabled, game content, including its title, description, and imagery, MUST adhere to YouTube's advertiser-friendly content guidelines.