[null,null,["最后更新时间 (UTC)：2025-07-26。"],[[["\u003cp\u003eThis guide provides instructions for implementing conversion tracking using Google Tag Manager (GTM) for websites already utilizing GTM.\u003c/p\u003e\n"],["\u003cp\u003eThe process involves creating two tags: a Custom HTML Tag to store the \u003ccode\u003erwg_token\u003c/code\u003e for 30 days and a GA4 Event Tag to send the \u003ccode\u003erwg_token\u003c/code\u003e to Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eThe Custom HTML Tag extracts and persists the \u003ccode\u003erwg_token\u003c/code\u003e URL parameter, which is crucial for tracking conversions originating from Google Place Action links.\u003c/p\u003e\n"],["\u003cp\u003eThe GA4 Event Tag is configured with a specific Measurement ID, event name (\u003ccode\u003erwg_conversion\u003c/code\u003e), and event parameter (\u003ccode\u003erwg_token\u003c/code\u003e) to forward conversion data to Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eEnsure no Personally Identifiable Information (PII) is sent to Google without explicit user consent or legal permission.\u003c/p\u003e\n"]]],["Conversion tracking using Google Tag Manager involves two primary steps: creating a Custom HTML Tag and a Google Analytics: GA4 Event Tag. The Custom HTML Tag captures and stores the `rwg_token` URL parameter (via cookies or a data layer variable) for 30 days, replacing it with a new token upon subsequent visits. The GA4 Event Tag then forwards this persisted `rwg_token` to Google, with configuration steps including setting the measurement ID, event name to `rwg_conversion`, and event parameter `rwg_token`. This tag should be fired upon a user's transaction completion.\n"],null,["# Supporting Google Tag Manager conversion tracking\n\n| **Objective:** Implement conversion tracking (Google Analytics) using Google Tag Manager.\n| **Note:** The recommended way to [implement conversion tracking is using gtag.js](/actions-center/legacy/tutorials/tutorial-ga-based-conversion-tracking). If you are currently using Google Tag Manager (GTM) to manage website tags, you can use this guide to implement conversion tracking.\n| **Note:** Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without expressed user consent or as otherwise permitted under law.\n\n### Instructions\n\nThere are 2 steps for implementing conversion tracking:\n\n- Create a new Custom HTML Tag\n- Create a new Google Analytics: GA4 Event Tag\n\n### Custom HTML Tag\n\nTo properly track conversions from `action_link`(s), Google will\nset a URL parameter `rwg_token`, which should be returned at the\ntime of a conversion.\n\nYou will be required to persist the `rwg_token` URL parameter\nwhich will be appended to all `action_link`(s) provided by you for\na duration of 30 days when a user visits the landing page via Google. If a\nuser visits the page through an action link again during the 30 day period,\nthe existing `rwg_token` should be replaced with a new token, and\nthe 30 day time to live should be reset. The suggested way to persist this\ninformation is via cookies.\n| **Note:** The value of the `rwg_token` should be stored and returned without any edits.\n\nOur recommended approach to persist the `rwg_token` is to create\na custom HTML tag, which is fired on every page view. The custom HTML tag\nshould contain javascript which extracts the `rwg_token` form the\nurl parameter and persists the `rwg_token` for 30 days. You can\npersist the data using 1st Party Cookies or a Data Layer Variable.\n\n### Google Analytics: GA4 Event Tag\n\nGA4 Event Tag allows you to forward the `rwg_token` to Google\nusing the correct measurement ID.\n\nWhen configuring the GA4 Event Tag, you are required to initiate the\nfollowing fields:\n\n- **Configuration Tag:** Set this to `None : Manually set ID`.\n- **Measurement ID** Set the appropriate Measurement ID for your account.\n\n| **Note:** If you do not have a measurement ID, work with your Google contact to generate one.\n\n- **Event Name** : Set this to `rwg_conversion`\n- **Event Parameter** : Add a new Event Parameter `rwg_token`. The value of this token should be the persisted value of the token.\n\nEach GA4 Event Tag needs to be associated with a Trigger. You should create\na trigger which fires this event tag when a user completes a transaction\nwhich originated from a Google Place Action link."]]
