披露数据使用情况
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根据 Apple 的要求,在 App Store 上发布应用的开发者需要就其应用的数据使用情况披露特定信息。Apple 宣布,自 2020 年 12 月 8 日起,发布新应用和更新应用时需要披露这些信息。为了让互动式媒体广告开发者在 App Store Connect 中更轻松自如地回应有关问题,本指南将介绍 IMA DAI SDK(从 3.27.4 版开始)的数据收集做法。
为了提升互动式媒体广告的效果,IMA DAI SDK 可能会从应用中收集特定信息,包括:
- IP 地址,可用于估测设备所在的大致位置。
- 与用户无关的崩溃日志,可用于诊断问题和改进 SDK。诊断信息还可用于广告和分析。
- 与用户相关的性能数据(例如应用启动时间、挂起率或耗电量),可用于评估用户行为、了解现有产品功能的效果以及规划新功能。效果数据还可用于展示广告,包括与展示广告的其他实体共享。
- 设备 ID(例如设备的广告标识符或其他与应用或开发者绑定的设备标识符),可用于第三方广告和分析。
- 广告数据(例如用户看过的广告),可用于为分析和广告功能提供支持。
- 用户与产品进行的其他互动(例如启动应用时的点按情况)及互动信息(例如视频观看次数),可用于提升广告效果。
如果您正在使用任何需要额外数据的可选产品功能(例如高级报告),或者正在参与任何需要额外数据的新产品功能测试,请务必检查这些功能或测试是否需要对相应额外数据进行披露。
如果您使用的是旧版 IMA DAI SDK,请考虑将其更新至最新版本,以确保您应用的披露信息准确无误。
IMA DAI SDK 将在未来不断更新。本文会反映这些变化,因此请务必不时回来查看,并根据需要更新您的披露信息。
Apple 的隐私权清单文件
IMA DAI SDK 版本 3.22.0 及更高版本支持隐私权清单声明。您有责任检查隐私权清单,并确保应用的数据披露信息是最新的。如需详细了解如何解读隐私权报告,请参阅 Apple 文档;如需了解应用提交要求,请参阅 Apple 的强制执行更新。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-31。
[null,null,["最后更新时间 (UTC):2025-08-31。"],[[["\u003cp\u003eStarting December 8, 2020, Apple requires developers to disclose their app's data usage when publishing or updating apps on the App Store.\u003c/p\u003e\n"],["\u003cp\u003eThe IMA DAI SDK may collect data such as IP address, crash logs, performance data, device ID, advertising data, and user interactions to improve ads and functionality.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should review and disclose any additional data collection related to optional features or tests they utilize within the SDK.\u003c/p\u003e\n"],["\u003cp\u003eIt is recommended to use the latest IMA DAI SDK version and consult its privacy manifest for accurate and up-to-date data disclosures.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers are responsible for understanding Apple's privacy manifest requirements and ensuring their app's disclosures comply with Apple's guidelines.\u003c/p\u003e\n"]]],[],null,["Apple requires that developers publishing apps on the App Store disclose\n[certain information](//developer.apple.com/app-store/app-privacy-details/)\nregarding their apps' data use. Apple has\n[announced](//developer.apple.com/news/?id=vlj9jty9) that these disclosures will\nbe required for new apps and app updates starting December 8, 2020. This guide\nexplains the IMA DAI SDK's data collection practices as of\n3.27.4, to make it easier for Interactive Media Ads\ndevelopers to answer the questions in App Store Connect.\n\nTo improve the performance of Interactive Media Ads, the IMA DAI SDK may collect\ncertain information from apps, including:\n\n- IP address, which may be used to estimate the general location of a device.\n- Non-user related crash logs, which may be used to diagnose problems and improve the SDK. Diagnostic information may also be used for advertising and analytics purposes.\n- User-associated performance data such as app launch time, hang rate, or energy usage, which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads.\n- A Device ID, such as the device's advertising identifier or other app- or developer-bounded device identifiers, which may be used for the purpose of third-party advertising and analytics.\n- Advertising data, such as advertisements the user has seen, may be used to power analytics and advertising features.\n- Other user product interactions like app launch taps, and interaction information, like video views, may be used to improve advertising performance.\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nIf you are using a prior version of the IMA DAI SDK, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe IMA DAI SDK will continue to be updated over time. This\narticle will reflect these changes, so make sure to check back and update your\ndisclosures as necessary.\n\nApple's privacy manifest files\n\nIMA DAI SDK version 3.22.0 and higher supports\nprivacy manifest declarations. You are responsible for checking the privacy\nmanifest and ensuring that your application's data disclosures are up to date.\nRefer to\n[Apple documentation](//developer.apple.com/documentation/bundleresources/privacy_manifest_files/describing_data_use_in_privacy_manifests)\nfor details on interpreting a privacy report and their [enforcement update](//developer.apple.com/news/?id=pvszzano) for app submission requirements."]]