Apple App Store 的数据披露要求
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根据 Apple 的要求,在 App Store 上发布应用的开发者需要就其应用的数据使用情况披露特定信息。Apple 宣布,自 2020 年 12 月 8 日起,发布新应用和更新应用时需要披露这些信息。为了让 Ad Manager 开发者在 App Store Connect 中更轻松自如地回应有关问题,本指南将介绍 Google 移动广告 SDK(从 7.68.0 版开始)的数据收集做法。
为了提升 Ad Manager 的效果,Google 移动广告 SDK 可能会从应用中收集特定信息,包括:
- IP 地址,可用于估测设备所在的大致位置。
- 与用户无关的崩溃日志,可用于诊断问题和改进 SDK。诊断信息还可用于广告和分析。
- 与用户相关的性能数据(例如应用启动时间、挂起率或耗电量),可用于评估用户行为、了解现有产品功能的效果以及规划新功能。效果数据还可用于展示广告,包括与展示广告的其他实体共享。
- 设备 ID(例如设备的广告标识符或其他与应用或开发者绑定的设备标识符),可用于第三方广告和分析。
- 广告数据(例如用户看过的广告),可用于为分析和广告功能提供支持。
- 用户与产品进行的其他互动(例如启动应用时的点按情况)及互动信息(例如视频观看次数),可用于提升广告效果。
如果您正在使用任何需要额外数据的可选产品功能(例如高级报告),或者正在参与任何需要额外数据的新产品功能测试,请务必检查这些功能或测试是否需要对相应额外数据进行披露。
如果您使用的是旧版 Google 移动广告 SDK,请考虑将其更新至最新版本,以确保您应用的披露信息准确无误。Google 移动广告 SDK 将在日后继续更新。本文会反映这些变化,因此请务必不时回来查看,并根据需要更新您的披露信息。
Apple 的隐私权清单文件
Google 移动广告 SDK 11.2.0 及更高版本支持隐私权清单声明。您有责任检查隐私权清单,并确保应用的数据披露信息是最新的。
如需详细了解如何解读隐私权报告,以及有关应用提交要求的违规处置更新,请参阅 Apple 文档。
Xcode 16 验证警告
将使用 Xcode 16 构建的应用提交到 App Store 时,您可能会遇到与 Google 移动广告和 User Messaging Platform SDK 相关的 Upload Symbols Failed
警告。您可以忽略这些警告,因为这些 SDK 是静态框架,不需要单独的 dSYM 文件进行调试。
下表列出了包含隐私权清单声明的最低第三方适配器和 SDK 版本。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-31。
[null,null,["最后更新时间 (UTC):2025-08-31。"],[[["\u003cp\u003eStarting December 8, 2020, Apple requires developers to disclose data collection practices of their apps, including those using the Google Mobile Ads SDK.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Mobile Ads SDK may collect various data like IP address, crash logs, performance data, device IDs, and advertising data to improve ad performance and user experience.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should review and disclose data collection practices of any optional features or tests they use within the Google Mobile Ads SDK.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Mobile Ads SDK version 11.2.0 and higher supports privacy manifests, which developers are responsible for checking and updating to ensure accurate data disclosures.\u003c/p\u003e\n"],["\u003cp\u003eWhen submitting apps with Xcode 16, \u003ccode\u003eUpload Symbols Failed\u003c/code\u003e warnings related to the Google Mobile Ads and User Messaging Platform SDKs can be safely dismissed.\u003c/p\u003e\n"]]],["Apple mandates developers disclose app data usage. The Google Mobile Ads SDK collects data like IP addresses, crash logs, device IDs, and user interaction data for advertising, analytics, and performance enhancement. Developers using the SDK must update their App Store data disclosures accordingly and ensure accuracy. The SDK now supports privacy manifest declarations. Developers should also check for any data collection by optional features and third-party ad mediation SDKs and their minimum versions for privacy manifest support.\n"],null,["# Apple App Store's data disclosure requirements\n\nSelect platform: [iOS](/ad-manager/mobile-ads-sdk/ios/privacy/data-disclosure \"View this page for the iOS platform docs.\") [Unity](/ad-manager/mobile-ads-sdk/unity/privacy/data-disclosure \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\nApple requires that developers publishing apps on the App Store disclose\n[certain information](//developer.apple.com/app-store/app-privacy-details/)\nregarding their apps' data use. Apple has\n[announced](//developer.apple.com/news/?id=vlj9jty9) that these disclosures will\nbe required for new apps and app updates starting December 8, 2020. This guide\nexplains the\n\nGoogle Mobile Ads SDK\n\n's data collection practices as of\n7.68.0, to make it easier for Ad Manager\ndevelopers to answer the questions in App Store Connect.\n\nTo improve the performance of Ad Manager, the\n\nGoogle Mobile Ads SDK\n\nmay collect\ncertain information from apps, including:\n\n- IP address, which may be used to estimate the general location of a device.\n- Non-user related crash logs, which may be used to diagnose problems and improve the SDK. Diagnostic information may also be used for advertising and analytics purposes.\n- User-associated performance data such as app launch time, hang rate, or energy usage, which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads.\n- A Device ID, such as the device's advertising identifier or other app- or developer-bounded device identifiers, which may be used for the purpose of third-party advertising and analytics.\n- Advertising data, such as advertisements the user has seen, may be used to power analytics and advertising features.\n- Other user product interactions like app launch taps, and interaction information, like video views, may be used to improve advertising performance.\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nIf you are using a prior version of the\n\nGoogle Mobile Ads SDK\n\n, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe\n\nGoogle Mobile Ads SDK\n\nwill continue to be updated over time. This\narticle will reflect these changes, so make sure to check back and update your\ndisclosures as necessary.\n\nApple's privacy manifest files\n------------------------------\n\n\nGoogle Mobile Ads SDK\n\nversion 11.2.0 and higher supports\nprivacy manifest declarations. You are responsible for checking the privacy\nmanifest and ensuring that your application's data disclosures are up to date.\nRefer to\n[Apple documentation](//developer.apple.com/documentation/bundleresources/privacy_manifest_files/describing_data_use_in_privacy_manifests)\nfor details on interpreting a privacy report and their [enforcement update](//developer.apple.com/news/?id=pvszzano) for app submission requirements."]]