Banners adaptativos inline
Mantenha tudo organizado com as coleções
Salve e categorize o conteúdo com base nas suas preferências.
Selecione a plataforma:
Android
iOS
Flutter
Com os banners adaptativos, é possível especificar a largura de um anúncio para determinar o tamanho ideal dele. Os banners adaptativos também maximizam a performance ao otimizar o tamanho do anúncio para cada dispositivo. Essa abordagem resulta em oportunidades para melhorar a performance.
Em comparação com os banners adaptativos fixos, os banners adaptativos inline são maiores, mais altos e usam alturas variáveis em vez de fixas. Eles têm altura variável e podem ocupar a tela inteira ou a altura máxima que você especifica.
É possível colocar banners adaptativos inline em conteúdo com rolagem, por exemplo:

Antes de começar
Antes de continuar, confira se você concluiu o guia para iniciantes, Anúncios de banner.
Implementar banners adaptativos
Ao contrário dos banners adaptativos fixos, os adaptativos inline são carregados usando um tamanho inline. Para criar um tamanho de anúncio adaptável inline:
Descubra qual é a largura do dispositivo em uso ou defina sua própria largura, se não quiser usar a largura total da tela.
Kotlin
private val adWidth: Int
get() {
val displayMetrics = resources.displayMetrics
val adWidthPixels =
if (Build.VERSION.SDK_INT >= Build.VERSION_CODES.R) {
val windowMetrics: WindowMetrics = this.windowManager.currentWindowMetrics
windowMetrics.bounds.width()
} else {
displayMetrics.widthPixels
}
val density = displayMetrics.density
return (adWidthPixels / density).toInt()
}
Java
public int getAdWidth() {
DisplayMetrics displayMetrics = getResources().getDisplayMetrics();
int adWidthPixels = displayMetrics.widthPixels;
if (VERSION.SDK_INT >= VERSION_CODES.R) {
WindowMetrics windowMetrics = this.getWindowManager().getCurrentWindowMetrics();
adWidthPixels = windowMetrics.getBounds().width();
}
float density = displayMetrics.density;
return (int) (adWidthPixels / density);
}
Use os métodos estáticos apropriados na classe de tamanho do anúncio, como AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)
, para obter um objeto de tamanho de anúncio adaptável inline para a orientação escolhida.
Kotlin
val adView = AdView(this@MainActivity)
adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, adWidth))
Java
final AdView adView = new AdView(MainActivity.this);
adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, getAdWidth()));
Ao implementar banners adaptativos no seu app, observe o seguinte:
- Os tamanhos de banner adaptativo inline funcionam melhor quando ocupam toda a largura disponível. Na maioria dos casos, é a largura total da tela do dispositivo ou do conteúdo principal do banner. Você precisa saber a largura da visualização onde o anúncio será inserido, do dispositivo, do conteúdo principal e as áreas seguras relevantes.
Orientar o tamanho do banner adaptativo inline
Para pré-carregar um anúncio de banner adaptativo inline em uma orientação específica, use estes métodos:
Se o app aceita as visualizações retrato e paisagem e você quer pré-carregar um anúncio de banner adaptativo na orientação atual, use AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)
. Esse método carrega um anúncio na orientação atual.
Limitar a altura do banner adaptativo inline
Por padrão, os banners adaptativos in-line instanciados sem um valor de maxHeight
têm maxHeight
igual à altura do dispositivo. Para limitar a altura do banner adaptável inline, use o método AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight)
.
Outros recursos
Exemplos no GitHub
Faça o download do aplicativo de exemplo para conferir os banners adaptativos in-line em ação.
Java
Kotlin
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-09-02 UTC.
[null,null,["Última atualização 2025-09-02 UTC."],[[["\u003cp\u003eAdaptive banners optimize ad size for each device to maximize performance by letting you specify the ad width.\u003c/p\u003e\n"],["\u003cp\u003eInline adaptive banners, placed within scrolling content, are larger, taller, and use variable heights compared to anchored adaptive banners.\u003c/p\u003e\n"],["\u003cp\u003eYou can get an inline adaptive banner ad size using the \u003ccode\u003eAdSize\u003c/code\u003e class's static methods with device width or a custom width.\u003c/p\u003e\n"],["\u003cp\u003eFor specific orientation preloading or limiting banner height, utilize dedicated \u003ccode\u003eAdSize\u003c/code\u003e methods like \u003ccode\u003egetPortraitInlineAdaptiveBannerAdSize\u003c/code\u003e or \u003ccode\u003egetInlineAdaptiveBannerAdSize\u003c/code\u003e.\u003c/p\u003e\n"]]],["Inline adaptive banners, designed for scrolling content, allow specifying ad width for optimal sizing and performance. To implement, determine the device or desired ad width. Then, use methods like `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize` or `AdSize.getInlineAdaptiveBannerAdSize` to obtain an ad size object. Finally, load an ad using `AdView` and `AdRequest`. You may limit the ad's height, and specific orientation methods are available to load the ad.\n"],null,["Select platform: [Android](/admob/android/banner/inline-adaptive \"View this page for the Android platform docs.\") [iOS](/admob/ios/banner/inline-adaptive \"View this page for the iOS platform docs.\") [Flutter](/admob/flutter/banner/inline-adaptive \"View this page for the Flutter platform docs.\")\n\n\u003cbr /\u003e\n\nAdaptive banners let you specify the width of an ad to determine the optimal\nad size. Adaptive banners also maximize performance by optimizing the ad size\nfor each device. This approach results in opportunities for\nimproved performance.\n\nCompared to anchored adaptive banners, inline adaptive banners are larger,\ntaller, and use variable instead of fixed heights. Inline adaptive banners are\nof variable height, and might encompass the entire screen or a maximum height\nthat you specify.\n\nYou place inline adaptive banners in scrolling content, for example:\n\nBefore you begin\n\nBefore continuing, make sure you have completed the getting started guide,\n[Banner ads](/admob/android/banner).\n\nImplement adaptive banners\n\nUnlike anchored adaptive banners, inline adapter banners load using an inline\nadaptive banner size. To create an inline adaptive ad size, complete the\nfollowing:\n\n1. Get the width of the device in use, or set your own width if you don't want\n to use the full width of the screen.\n\n Kotlin \n\n private val adWidth: Int\n get() {\n val displayMetrics = resources.displayMetrics\n val adWidthPixels =\n if (Build.VERSION.SDK_INT \u003e= Build.VERSION_CODES.R) {\n val windowMetrics: WindowMetrics = this.windowManager.currentWindowMetrics\n windowMetrics.bounds.width()\n } else {\n displayMetrics.widthPixels\n }\n val density = displayMetrics.density\n return (adWidthPixels / density).toInt()\n } \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/kotlin/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.kt#L70-L83\n\n Java \n\n public int getAdWidth() {\n DisplayMetrics displayMetrics = getResources().getDisplayMetrics();\n int adWidthPixels = displayMetrics.widthPixels;\n\n if (VERSION.SDK_INT \u003e= VERSION_CODES.R) {\n WindowMetrics windowMetrics = this.getWindowManager().getCurrentWindowMetrics();\n adWidthPixels = windowMetrics.getBounds().width();\n }\n\n float density = displayMetrics.density;\n return (int) (adWidthPixels / density);\n } \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/java/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.java#L133-L145\n\n2. Use the appropriate static methods on the ad size class, such as\n\n `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)`\n\n to get an inline adaptive ad size object for the chosen orientation.\n\n Kotlin \n\n val adView = AdView(this@MainActivity)\n adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, adWidth)) \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/kotlin/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.kt#L120-L121\n\n Java \n\n final AdView adView = new AdView(MainActivity.this);\n adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, getAdWidth())); \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/java/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.java#L154-L155\n\n\u003cbr /\u003e\n\nWhen implementing adaptive banners in your app, note these points:\n\n- The inline adaptive banner sizes work best when using the full available width. In most cases, this size is the full width of the device screen in use, or the full width of the banner's parent content. You must know the width of the view to place in the ad, the device width, the parent content width, and applicable safe areas.\n\nOrient inline adaptive banner size\n\nTo preload an inline adaptive banner ad for a specific orientation, use the\nfollowing methods:\n\n- [`AdSize.getPortraitInlineAdaptiveBannerAdSize(Context context, int width)`](/admob/android/reference/com/google/android/gms/ads/AdSize#getPortraitInlineAdaptiveBannerAdSize(android.content.Context,int))\n\n- [`AdSize.getLandscapeInlineAdaptiveBannerAdSize(Context context, int width)`](/admob/android/reference/com/google/android/gms/ads/AdSize#getLandscapeInlineAdaptiveBannerAdSize(android.content.Context,int))\n\nIf your app supports both portrait and landscape views, and you want to preload\nan adaptive banner ad in the current orientation, use\n\n[`AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)`](/admob/android/reference/com/google/android/gms/ads/AdSize#getCurrentOrientationInlineAdaptiveBannerAdSize(android.content.Context,int))\n\nThis method loads an ad in the current orientation.\n\nLimit inline adaptive banner height\n\nBy default, inline adaptive banners instantiated without a `maxHeight` value\nhave a `maxHeight` equal to the device height. To limit the inline adaptive\nbanner height, use the\n\n[`AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight)`](/admob/android/reference/com/google/android/gms/ads/AdSize#getInlineAdaptiveBannerAdSize(int,int))\n\nmethod.\n\nAdditional resources\n\nExamples on GitHub\n\nDownload the sample application to see inline adaptive banners in action.\n\n[Java](//github.com/googleads/googleads-mobile-android-examples/tree/main/java/advanced/InlineAdaptiveBannerExample)\n[Kotlin](//github.com/googleads/googleads-mobile-android-examples/tree/main/kotlin/advanced/InlineAdaptiveBannerExample)\n\n\u003cbr /\u003e"]]