Ab dem 8. September 2025 muss für jede neue Werbebuchung angegeben werden, ob Werbung mit politischen Inhalten in der Europäischen Union (EU) ausgeliefert wird. Display & Video 360 API- und SDF-Uploads ohne entsprechende Erklärungen schlagen fehl. Weitere Informationen dazu, wie Sie Ihre Integration aktualisieren, um diese Erklärung abzugeben, finden Sie auf unserer Seite zur Einstellung.
Gibt an, ob ein unbegrenztes Frequency Capping angewendet wird. Wenn dieses Feld auf true festgelegt ist, sind die übrigen Felder für das Frequency Capping nicht relevant.
Die Anzahl der timeUnit, für die das Frequency Capping aktiv sein soll.
Erforderlich, wenn unlimitedfalse ist. Je nach Wert von timeUnit gelten die folgenden Einschränkungen:
TIME_UNIT_MONTHS – muss „1“ sein
TIME_UNIT_WEEKS – muss zwischen 1 und 4 liegen
TIME_UNIT_DAYS – muss zwischen 1 und 6 liegen
TIME_UNIT_HOURS – muss zwischen 1 und 23 liegen
TIME_UNIT_MINUTES – muss zwischen 1 und 59 liegen
maxImpressions
integer
Die maximale Häufigkeit, mit der ein Nutzer in diesem Zeitraum dieselbe Anzeige sehen kann. Muss größer als 0 sein.
Erforderlich, wenn unlimited = false und maxViews nicht festgelegt ist.
maxViews
integer
Optional. Die maximale Anzahl von Klicks oder vollständigen Aufrufen einer Anzeige durch einen Nutzer in diesem Zeitraum, bis sie nicht mehr für ihn ausgeliefert wird. Muss größer als 0 sein.
[null,null,["Zuletzt aktualisiert: 2025-07-25 (UTC)."],[[["\u003cp\u003eFrequency capping settings determine how often a user sees the same ad within a specific timeframe.\u003c/p\u003e\n"],["\u003cp\u003eThese settings offer control over the maximum impressions or views a user receives within a defined period.\u003c/p\u003e\n"],["\u003cp\u003eYou can set frequency caps based on various time units (lifetime, months, weeks, days, hours, minutes) and limits.\u003c/p\u003e\n"],["\u003cp\u003eThe "unlimited" option bypasses other frequency cap settings, allowing for unlimited ad exposure.\u003c/p\u003e\n"],["\u003cp\u003eFor YouTube and Partner resources, you can set limits for both impressions (ad displays) and views (clicks or full views).\u003c/p\u003e\n"]]],[],null,["# FrequencyCap\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n\nSettings that control the number of times a user may be shown with the same ad during a given time period.\n\n| JSON representation |\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"unlimited\": boolean, \"timeUnit\": enum (/display-video/api/reference/rest/v3/TimeUnit), \"timeUnitCount\": integer, \"maxImpressions\": integer, \"maxViews\": integer } ``` |\n\n| Fields ||\n|------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `unlimited` | `boolean` Whether unlimited frequency capping is applied. When this field is set to `true`, the remaining frequency cap fields are not applicable. |\n| `timeUnit` | `enum (`[TimeUnit](/display-video/api/reference/rest/v3/TimeUnit)`)` The time unit in which the frequency cap will be applied. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false`. |\n| `timeUnitCount` | `integer` The number of [timeUnit](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.time_unit) the frequency cap will last. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false`. The following restrictions apply based on the value of [timeUnit](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.time_unit): - `TIME_UNIT_MONTHS` - must be 1 - `TIME_UNIT_WEEKS` - must be between 1 and 4 - `TIME_UNIT_DAYS` - must be between 1 and 6 - `TIME_UNIT_HOURS` - must be between 1 and 23 - `TIME_UNIT_MINUTES` - must be between 1 and 59 |\n| `maxImpressions` | `integer` The maximum number of times a user may be shown the same ad during this period. Must be greater than 0. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false` and [maxViews](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.max_views) is not set. |\n| `maxViews` | `integer` Optional. The maximum number of times a user may click-through or fully view an ad during this period until it is no longer served to them. Must be greater than 0. Only applicable to YouTube and Partners resources. Required when [unlimited](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.unlimited) is `false` and [maxImpressions](/display-video/api/reference/rest/v3/FrequencyCap#FIELDS.max_impressions) is not set. |"]]