A partir del 8 de septiembre de 2025, cada elemento de la línea nuevo deberá declarar si publicará anuncios políticos de la Unión Europea (UE). Las cargas de la API de Display & Video 360 y del SDF que no proporcionen declaraciones fallarán. Consulta nuestra página de bajas para obtener más detalles sobre cómo actualizar tu integración y realizar esta declaración.
Obligatorio. Indica si se debe habilitar la segmentación optimizada para la línea de pedido.
La segmentación optimizada no es compatible con todas las estrategias de ofertas. Si intentas establecer este campo en true para un elemento de una sola línea con el campo BiddingStrategyfixedBid o una de las siguientes combinaciones de campos BiddingStrategy y BiddingStrategyPerformanceGoalType, se generará un error:
[null,null,["Última actualización: 2025-07-25 (UTC)"],[[["\u003cp\u003eOptimized Targeting settings allow you to control audience expansion for your line items, influencing the reach of your campaigns.\u003c/p\u003e\n"],["\u003cp\u003eOptimized Targeting is not compatible with all bidding strategies, particularly those focused on maximizing spend or viewable CPM.\u003c/p\u003e\n"],["\u003cp\u003eAudience expansion levels, ranging from no reach to most reach, determine how broadly your first-party user lists are expanded to find new, relevant audiences.\u003c/p\u003e\n"],["\u003cp\u003eThese settings primarily impact YouTube and Partners line items and ad groups, providing control over audience targeting on those platforms.\u003c/p\u003e\n"],["\u003cp\u003eWhile \u003ccode\u003eenableOptimizedTargeting\u003c/code\u003e is required for setup, \u003ccode\u003eaudienceExpansionSeedListExcluded\u003c/code\u003e and \u003ccode\u003eaudienceExpansionLevel\u003c/code\u003e are output only, reflecting system-determined values.\u003c/p\u003e\n"]]],[],null,["# TargetingExpansionConfig\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n- [AudienceExpansionLevel](#AudienceExpansionLevel)\n\nSettings that control the [optimized targeting](//support.google.com/displayvideo/answer/12060859) settings of the line item.\n\n| JSON representation |\n|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"enableOptimizedTargeting\": boolean, \"audienceExpansionSeedListExcluded\": boolean, \"audienceExpansionLevel\": enum (/display-video/api/reference/rest/v3/TargetingExpansionConfig#AudienceExpansionLevel) } ``` |\n\n| Fields ||\n|-------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `enableOptimizedTargeting` | `boolean` Required. Whether to enable Optimized Targeting for the line item. Optimized targeting is not compatible with all bid strategies. Attempting to set this field to `true` for a line item using the [BiddingStrategy](/display-video/api/reference/rest/v3/BiddingStrategy) field [fixedBid](/display-video/api/reference/rest/v3/BiddingStrategy#FIELDS.fixed_bid) or one of the following combinations of [BiddingStrategy](/display-video/api/reference/rest/v3/BiddingStrategy) fields and [BiddingStrategyPerformanceGoalType](/display-video/api/reference/rest/v3/BiddingStrategy#BiddingStrategyPerformanceGoalType) will result in an error: [maximize_auto_spend_bid](/display-video/api/reference/rest/v3/BiddingStrategy#FIELDS.maximize_spend_auto_bid): - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA` - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN` - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED` [performanceGoalAutoBid](/display-video/api/reference/rest/v3/BiddingStrategy#FIELDS.performance_goal_auto_bid): - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM` |\n| `audienceExpansionSeedListExcluded` | `boolean` Output only. Whether to exclude seed list for audience expansion. This field only applies to YouTube and Partners line item and ad group resources. |\n| `audienceExpansionLevel` | `enum (`[AudienceExpansionLevel](/display-video/api/reference/rest/v3/TargetingExpansionConfig#AudienceExpansionLevel)`)` Output only. Magnitude of expansion for eligible first-party user lists under this ad group. This field only applies to YouTube and Partners line item and ad group resources. |\n\nAudienceExpansionLevel\n----------------------\n\nQualitative description of audience expansion level.\n\n| Enums ||\n|---------------|--------------------------------------------------------------------------|\n| `UNKNOWN` | Audience expansion level is not specified or is unknown in this version. |\n| `NO_REACH` | Audience expansion off. |\n| `LEAST_REACH` | Conservative audience expansion. |\n| `MID_REACH` | Moderate audience expansion. |\n| `MOST_REACH` | Aggressive audience expansion. |"]]
