ExperimentalPerformanceMaxCampaignSettings

Parameters for an experiment to create a Performance Max campaign. The experimental Performance Max campaign gets created automatically based on the existing SHOPPING campaign settings and the settings specified in this field.

Proto definition GitHub

Fields

bidding_strategy_type

BiddingStrategyType

Immutable. Bidding strategy type of the Performance Max experiment campaign.

budget_amount_micros

int64

Immutable. The amount of budget of the Performance Max experiment campaign.

target_cpa_micros

int64

Immutable. Target CPA of the Performance Max experiment campaign.

target_roas

double

Immutable. Target ROAS of the Performance Max experiment campaign.