Reporting

  • Refer to the Google Ads API guide for Performance Max reporting for comprehensive details on reporting capabilities.

  • The AdsApp.search() function allows you to run queries from the guide or custom queries.

  • An example demonstrates how to query asset group performance data using AdsApp.search().

Consult the Google Ads API guide on Performance Max reporting for full details about the reporting capabilities for Performance Max campaigns. You can run any query found on that page, plus any custom query you create, using the AdsApp.search() function.

For example, to run the asset group performance query:

  const searchResults = AdsApp.search(`
SELECT
  asset_group.id,
  asset_group.name,
  asset_group.primary_status,
  metrics.conversions,
  metrics.conversions_value,
  metrics.cost_micros,
  metrics.clicks,
  metrics.impressions
FROM asset_group
WHERE campaign.id = CAMPAIGN_ID
  AND segments.date DURING LAST_7_DAYS
  `);

  while (searchResults.hasNext()) {
    const row = searchResults.next();
    const assetGroup = row.assetGroup;
    // Your custom logic here, fetching the selected fields to do your analysis.
  }