Google Ads 实体
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Google Ads 脚本可与以下 Google Ads 实体搭配使用：
- 账号
- 获取账号信息。还可以提取经理账号的账号。
- 广告组
- 暂停、启用或更改默认关键字每次点击费用的最高出价。制作关键字、加大型文字广告和否定关键字。
- 广告参数
- 创建或移除广告参数。
- 广告
- 暂停、启用、移除或获取广告。
- 广告投放时间
- 获取或移除广告投放时间。设置出价调节系数。
- 出价策略
- 使用账号级灵活出价策略。详细了解出价。
- 预算订单
- 查询预算订单。
- 预算
- 获取或设置预算金额。
- 广告系列
- 暂停、启用或修改预算。创建广告组和否定关键字。
- 显示屏
- 为关键字、展示位置、主题或受众群体创建、移除或更改每千次展示费用和每次点击费用的最高出价。
- 扩展功能
- 创建或移除广告附加信息：附加宣传信息、附加消息信息、附加移动应用信息、附加电话号码信息、附加评价信息、附加链接信息或附加摘要信息。
- 关键字
- 暂停、启用、移除或更改每次点击费用的最高出价。仅限搜索关键字。
- 标签
- 创建、移除、应用或移除实体的标签。
- 否定关键字
- 创建或移除。
- 报告
- 支持所有列出的报告。
- 共享集
- 包括对排除的展示位置列表和否定关键字列表的支持。
- 跨广告系列共享否定关键字或展示位置排除列表。
- 购物广告系列
- 设置或管理购物广告系列。
- 定位
- 访问广告系列级定位。可用的定位条件包括地理位置、邻近区域、平台、语言、内容标签和受众群体。
- 用户名单
- 查询或管理用户名单。
- 视频广告系列
- 管理视频广告系列。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-27。
[null,null,["最后更新时间 (UTC)：2025-08-27。"],[[["\u003cp\u003eGoogle Ads scripts can manage various Google Ads entities, such as accounts, ad groups, ads, campaigns, and more.\u003c/p\u003e\n"],["\u003cp\u003eScripts can automate tasks like pausing/enabling entities, adjusting bids, creating keywords and ads, and managing budgets.\u003c/p\u003e\n"],["\u003cp\u003eThey provide access to reporting data, allowing for customized analysis and insights.\u003c/p\u003e\n"],["\u003cp\u003eScripts support advanced features like ad customizers, ad params, and user lists.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads scripts can be used to manage Shopping and Video campaigns as well as campaign-level targeting options.\u003c/p\u003e\n"]]],[],null,["# Google Ads Entities\n\nGoogle Ads scripts work with the following Google Ads entities:\n\n[Account](/google-ads/scripts/docs/reference/adsapp/adsapp_account)\n: Get account information. Can also\n [fetch accounts of a manager account](/google-ads/scripts/docs/reference/adsmanagerapp/adsmanagerapp#accounts).\n\n[Ad groups](/google-ads/scripts/docs/reference/adsapp/adsapp_adgroup)\n: Pause, enable, or change default keyword max CPC bid. Create keywords,\n expanded text ads, and negative keywords.\n\n[Ad params](/google-ads/scripts/docs/reference/adsapp/adsapp_adparam)\n: Create or remove [ad params](/google-ads/scripts/docs/features/ad-params).\n\n[Ads](/google-ads/scripts/docs/reference/adsapp/adsapp_ad)\n: Pause, enable, remove, or get an ad.\n\n[Ad schedule](/google-ads/scripts/docs/reference/adsapp/adsapp_adschedule)\n: Get or remove an ad schedule. Set bid modifier.\n\n[Bidding Strategy](/google-ads/scripts/docs/reference/adsapp/adsapp_biddingstrategy)\n: Access account-level flexible bidding strategies. More about [bidding](/google-ads/scripts/docs/features/bidding).\n\n[Budget orders](/google-ads/scripts/docs/reference/adsapp/adsapp_budgetorder)\n: Query budget orders.\n\n[Budgets](/google-ads/scripts/docs/reference/adsapp/adsapp_budget)\n: Get or set budget amount.\n\n[Campaigns](/google-ads/scripts/docs/reference/adsapp/adsapp_campaign)\n: Pause, enable, or modify budget. Create ad groups and negative keywords.\n\n[Display](/google-ads/scripts/docs/reference/adsapp/adsapp#display)\n: Create, remove, or change CPM and max CPC bid for keywords, placements,\n topics, or audiences.\n\n[Extensions](/google-ads/scripts/docs/reference/adsapp/adsapp_extensions)\n: Create or remove ad extensions: callout, message, mobile app, phone number,\n review, sitelink, or snippet.\n\n[Keywords](/google-ads/scripts/docs/reference/adsapp/adsapp_keyword)\n: Pause, enable, remove, or change max CPC bid. Search keywords only.\n\n[Labels](/google-ads/scripts/docs/reference/adsapp/adsapp_label)\n: Create, remove, apply to, or remove [labels](/google-ads/scripts/docs/features/labels) from entities.\n\n[Negative keywords](/google-ads/scripts/docs/reference/adsapp/adsapp_negativekeyword)\n: Create or remove.\n\n[Reports](/google-ads/scripts/docs/reference/adsapp/adsapp_report)\n: Support for all [listed reports](/google-ads/api/fields/latest/overview).\n\nShared sets\n: Includes supports for both\n [excluded placement list](/google-ads/scripts/docs/reference/adsapp/adsapp_excludedplacementlist)\n and [negative keyword list](/google-ads/scripts/docs/reference/adsapp/adsapp_negativekeywordlist).\n: Share negative keyword or placement lists across campaigns.\n\n[Shopping campaigns](/google-ads/scripts/docs/reference/adsapp/adsapp_shoppingcampaign)\n: Set up or manage [Shopping campaigns](/google-ads/scripts/docs/features/shopping-campaigns).\n\n[Targeting](/google-ads/scripts/docs/reference/adsapp/adsapp_targeting)\n: Access [campaign-level targeting](/google-ads/scripts/docs/features/campaign-targeting). Available targets\n include location, proximity, platforms, language, content labels, and\n audiences.\n\n[User lists](/google-ads/scripts/docs/reference/adsapp/adsapp_userlist)\n: Query or manage user lists.\n\n[Video campaigns](/google-ads/scripts/docs/reference/adsapp/adsapp_videocampaign)\n: Manage [Video campaigns](/google-ads/scripts/docs/features/video-campaigns)."]]
