AdsApp.ExperimentGoal
    
    
      
    
    
      
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Represents the goal for an experiment.
The goal is made up of the metric (for example: clicks) and the direction of
the goal (for example: increase).
  
Properties:
  
    | Member | Type | Description | 
|---|
    
      | metric | String | The metric of the goal, for example: clicks, impressions, cost,
conversions, and so on. | 
    
      | direction | String | The metric direction of the goal, for example: increase, decrease, no
change. | 
  
    property metric
    Type: String
    The metric of the goal, for example: clicks, impressions, cost,
conversions, and so on. A value from the enum 
ExperimentMetric.
    
property direction
    Type: String
    The metric direction of the goal, for example: increase, decrease, no
change. A value from the enum 
ExperimentMetricDirection.
  
  
    
  
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  Last updated 2025-10-16 UTC.
  
  
  
    
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