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The IMA SDK can be used to monetize live streams as well as video-on-demand.
For live streams, you need to make a new ad request for each ad break.
Stagger these requests to ensure that all of your viewers aren't requesting
ads at the same time and bogging down the ad server(s).
To help with this, the IMA SDK has the AdsRequest.liveStreamPrefetchSeconds
property. This property specifies the maximum number of seconds the SDK
should wait before reaching out to the ad server after you call
AdsLoader.requestAds(). The actual request time will be randomized. For
example, if you set AdsRequest.liveStreamPrefetchSeconds to 30, the SDK
waits 0 to 30 seconds after you call AdsLoader.requestAds() to actually
make the request to the server.
Live stream pre-fetch in practice
We recommend pre-fetching your next ad break as soon as an ad break completes.
This ensures the maximum length of time is available for your pre-fetch window.
Suppose you have 5 minutes between ad breaks. When an ad break completes,
you can request your next ad break with a pre-fetch window of 290 seconds
(5 minutes minus 10 seconds, to make sure the requests sent at the end of
the pre-fetch window have enough time to resolve):
// 5 minutes == 300 seconds. Include a 10 second buffervarAD_INTERVAL=290;functiononAdEvent(adEvent){varad=adEvent.getAd();switch(adEvent.type){casegoogle.ima.AdEvent.Type.ALL_ADS_COMPLETED:// Pre-fetch our next ad break.requestAds();// Play those ads in 5 minutes. In a real-world implementation,// this is likely done as the result of a message from your// streaming server, not a timeout.setTimeout(playAds,AD_INTERVAL*1000);// Convert to ms.}}functionrequestAds(){// Destroy the current AdsManager, in case the tag you requested previously// contains post-rolls (don't play those now).if(adsManager){adsManager.destroy();}// Your AdsLoader will be set up on page-load. You should re-use the same// AdsLoader for every request. For more info on setting up the AdsLoader,// see the IMA HTML5 client-side "Set up the IMA SDK" guide:// https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/get-startedif(adsLoader){// Reset the IMA SDK.adsLoader.contentComplete();}varadsRequest=newgoogle.ima.AdsRequest();adsRequest.adTagUrl='...';adsRequest.linearAdSlotWidth=<linear_width>;adsRequest.linearAdSlotHeight=<linear_height>;adsRequest.nonLinearAdSlotWidth=<nonlinear_width>;adsRequest.nonLinearAdSlotHeight=<nonlinear_height>;adsRequest.liveStreamPrefechSeconds=AD_INTERVAL;adsLoader.requestAds(adsRequest);}functionplayAds(){adsManager.init(<linear_width>,<linear_height>);adsManager.start();}
[null,null,["Last updated 2025-07-31 UTC."],[[["\u003cp\u003eThe IMA SDK supports monetization for both live streams and video-on-demand content.\u003c/p\u003e\n"],["\u003cp\u003eFor live streams, use the \u003ccode\u003eAdsRequest.liveStreamPrefetchSeconds\u003c/code\u003e property to stagger ad requests and prevent ad server overload.\u003c/p\u003e\n"],["\u003cp\u003ePrefetch the next ad break as soon as the current one completes to maximize the pre-fetch window.\u003c/p\u003e\n"],["\u003cp\u003eImplement a mechanism, such as a timer or server message, to trigger the playback of pre-fetched ads at the desired interval during the live stream.\u003c/p\u003e\n"]]],[],null,["# Load pre-roll ads for livestream\n\nThe IMA SDK can be used to monetize live streams as well as video-on-demand.\nFor live streams, you need to make a new ad request for each ad break.\nStagger these requests to ensure that all of your viewers aren't requesting\nads at the same time and bogging down the ad server(s).\n\nTo help with this, the IMA SDK has the `AdsRequest.liveStreamPrefetchSeconds`\nproperty. This property specifies the maximum number of seconds the SDK\nshould wait before reaching out to the ad server after you call\n`AdsLoader.requestAds()`. The actual request time will be randomized. For\nexample, if you set `AdsRequest.liveStreamPrefetchSeconds` to 30, the SDK\nwaits 0 to 30 seconds after you call `AdsLoader.requestAds()` to actually\nmake the request to the server.\n| **Note:** To see a completed live stream pre-fetch sample, check out our [GitHub sample](//github.com/googleads/googleads-ima-html5/tree/master/live_stream_prefetch).\n\nLive stream pre-fetch in practice\n---------------------------------\n\nWe recommend pre-fetching your next ad break as soon as an ad break completes.\nThis ensures the maximum length of time is available for your pre-fetch window.\nSuppose you have 5 minutes between ad breaks. When an ad break completes,\nyou can request your next ad break with a pre-fetch window of 290 seconds\n(5 minutes minus 10 seconds, to make sure the requests sent at the end of\nthe pre-fetch window have enough time to resolve): \n\n // 5 minutes == 300 seconds. Include a 10 second buffer\n var AD_INTERVAL = 290;\n\n function onAdEvent(adEvent) {\n var ad = adEvent.getAd();\n switch(adEvent.type) {\n case google.ima.AdEvent.Type.ALL_ADS_COMPLETED:\n // Pre-fetch our next ad break.\n requestAds();\n // Play those ads in 5 minutes. In a real-world implementation,\n // this is likely done as the result of a message from your\n // streaming server, not a timeout.\n setTimeout(playAds, AD_INTERVAL * 1000);// Convert to ms.\n }\n }\n\n function requestAds() {\n // Destroy the current AdsManager, in case the tag you requested previously\n // contains post-rolls (don't play those now).\n if (adsManager) {\n adsManager.destroy();\n }\n // Your AdsLoader will be set up on page-load. You should re-use the same\n // AdsLoader for every request. For more info on setting up the AdsLoader,\n // see the IMA HTML5 client-side \"Set up the IMA SDK\" guide:\n // https://developers.google.com/interactive-media-ads/docs/sdks/html5/client-side/get-started\n if (adsLoader) {\n // Reset the IMA SDK.\n adsLoader.contentComplete();\n }\n var adsRequest = new google.ima.AdsRequest();\n adsRequest.adTagUrl = '...';\n adsRequest.linearAdSlotWidth = \u003clinear_width\u003e;\n adsRequest.linearAdSlotHeight = \u003clinear_height\u003e;\n adsRequest.nonLinearAdSlotWidth = \u003cnonlinear_width\u003e;\n adsRequest.nonLinearAdSlotHeight = \u003cnonlinear_height\u003e;\n adsRequest.liveStreamPrefechSeconds = AD_INTERVAL;\n adsLoader.requestAds(adsRequest);\n }\n\n function playAds() {\n adsManager.init(\u003clinear_width\u003e, \u003clinear_height\u003e);\n adsManager.start();\n }"]]