利用 PPS 改进广告系列
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
您可以在广告请求中以发布商提供的信号 (PPS) 的形式发送受众群体和情境数据。借助 PPS，您可以使用用户数据，通过使用标准类目向所有交易类型中的出价方传达受众群体特征，从而提升程序化变现效果，而无需分享用户标识符。受众群体特征可能包括行为数据和兴趣数据（IAB 受众群体类目 1.1），以及情境数据（IAB 内容类目 2.2）。您还可以发送由 Google 定义的发布商提供的结构化信号，并允许发送其他信号。
构建用户信号 JSON
在顶级，创建一个包含单个键值对的 JSON 对象。键应为 PublisherProvidedTaxonomySignals，其值应为对象数组。数组中的每个对象都应包含 2 个键值对：
构建结构化信号数组
对于结构化信号，请添加 PublisherProvidedStructuredSignals 键，并将其值设为对象数组。根据以下信号键值对列表构建对象：
切换结构化信号表的视图
| 信号 |
<code" dir="ltr" translate="no">"type" Value</code"> |
可能的 "single_value" 值 |
可能的 "values" 值 |
| 音频 Feed 类型 |
"audio_feed" |
"af_1"：音乐"af_2"：广播"af_3"：播客
|
无 |
| 内容分级 |
"content_rating" |
"cr_1"：G"cr_2"：PG"cr_3"：T"cr_4"：马萨诸塞州
|
无 |
| 内容传送 |
"delivery" |
无 |
"cd_1"：在线播放"cd_2"：渐进式"cd_3"：下载
|
| 制作质量 |
"prodq" |
"pq_1"：专业制作"pq_2"：专业消费者"pq_3"：用户生成的内容 (UGC)
|
无 |
请参阅以下示例，其中使用了 IAB_AUDIENCE_1_1 和 IAB_CONTENT_2_2 来获取分类信号，并包含结构化信号。
const userSignals = {
"PublisherProvidedTaxonomySignals": [{
"taxonomy": "IAB_AUDIENCE_1_1",
"values": ["6", "284"]
// '6' = 'Demographic | Age Range | 30-34'
// '284' = 'Interest | Business and Finance | Mergers and Acquisitions'
},
{
"taxonomy": "IAB_CONTENT_2_2",
"values": ["49", "138"]
// '49' = 'Books and Literature | Poetry'
// '138' = 'Education | College Education | College Planning'
}],
"PublisherProvidedStructuredSignals": [{
"type": "audio_feed",
"single_value": "af_1",
},
{
"type": "delivery",
"values": ["cd_1", "cd_3"],
},
],
};
如需通过 AdsRequest 发送 PPS，请按以下步骤操作：
- 使用用户的兴趣、行为或情境数据创建 JSON 对象。
- 根据上面的 JSON 对象创建一个经过 Base64 编码的 ASCII 字符串。
- 将经过编码的字符串附加到广告代码网址中，并附加
&ppsj= 参数。
const userSignals = {
"PublisherProvidedTaxonomySignals": [{
"taxonomy": "IAB_AUDIENCE_1_1",
"values": ["1", "284"]
}]
};
const sampleAdTag = "https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&sz=640x480&cust_params=sample_ct%3Dlinear&ciu_szs=300x250%2C728x90&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp"
const encodedSignals = encodeURIComponent(window.btoa(JSON.stringify(userSignals)));
const finalAdTag = sampleAdTag + "&ppsj=" + encodedSignals;
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-31。
[null,null,["最后更新时间 (UTC)：2025-08-31。"],[[["\u003cp\u003ePublisher provided signals (PPS) let you share audience and contextual data with bidders to improve programmatic ad monetization using IAB taxonomies.\u003c/p\u003e\n"],["\u003cp\u003ePPS uses standard IAB taxonomies like Audience Taxonomy 1.1 and Content Taxonomy 2.2 to represent user characteristics without sharing identifiers.\u003c/p\u003e\n"],["\u003cp\u003eYou construct a JSON object with \u003ccode\u003ePublisherProvidedTaxonomySignals\u003c/code\u003e and \u003ccode\u003ePublisherProvidedStructuredSignals\u003c/code\u003e keys to send user signals.\u003c/p\u003e\n"],["\u003cp\u003eThese signals are then Base64 encoded and added to your ad tag URL using the \u003ccode\u003e&ppsj=\u003c/code\u003e parameter to include them in ad requests.\u003c/p\u003e\n"]]],[],null,["# Improve ad campaigns with PPS\n\nYou can send audience and contextual data as\n[publisher provided signals](//support.google.com/admanager/answer/12451124)\n(PPS) in ad requests. With PPS, you can use your user data to improve\nprogrammatic monetization by communicating your audience characteristics to\nbidders in all\n[transaction types](//support.google.com/admanager/answer/2805834), using\nstandard taxonomies, without the need to share user identifiers. Your audience\ncharacteristics can include behavioral and interest-based data (\n[IAB Audience Taxonomy 1.1](//iabtechlab.com/standards/audience-taxonomy/)), and\ncontextual data (\n[IAB Content Taxonomy 2.2](https://iabtechlab.com/standards/content-taxonomy/)).\nYou can also send publisher provided structured signals, which are defined by\nGoogle, and allow for additional signals to be sent.\n\nConstruct the user signals JSON\n-------------------------------\n\nAt the top level, create a JSON object with a single key-value pair. The key\nshould be `PublisherProvidedTaxonomySignals`, and its value should be an array\nof objects. Each object in the array should have 2 key-value pairs:\n\n- The `taxonomy` key, which accepts the following values that are mapped to\n following IAB public specifications:\n\n - `IAB_AUDIENCE_1_1` for Audience Taxonomy 1.1\n - `IAB_CONTENT_2_2` for Content Taxonomy 2.2\n- The `values` key with a corresponding array of string taxonomy values.\n\n### Construct the structured signals array\n\nFor structured signals, add the `PublisherProvidedStructuredSignals` key with a\nvalue of an array of objects. Construct the object based on the following list\nof signal key-values: \n\n#### Toggle view of structured signals table\n\n| Signal | \"type\" Value | Possible `\"single_value\"` Values | Possible `\"values\"` Values |\n|--------------------|--------------------|-------------------------------------------------------------------------------------------|--------------------------------------------------------------------|\n| Audio Feed Type | `\"audio_feed\"` | - `\"af_1\"`: Music - `\"af_2\"`: Broadcast - `\"af_3\"`: Podcast | n/a |\n| Content Rating | `\"content_rating\"` | - `\"cr_1\"`: G - `\"cr_2\"`: PG - `\"cr_3\"`: T - `\"cr_4\"`: MA | n/a |\n| Content Delivery | `\"delivery\"` | n/a | - `\"cd_1\"`: Streaming - `\"cd_2\"`: Progressive - `\"cd_3\"`: Download |\n| Production Quality | `\"prodq\"` | - `\"pq_1\"`: Professionally Produced - `\"pq_2\"`: Prosumer - `\"pq_3\"`: User Generated (UGC) | n/a |\n\nSee the following example that uses the `IAB_AUDIENCE_1_1` and `IAB_CONTENT_2_2`\nfor taxonomy signals and includes structured signals. \n\n const userSignals = {\n \"PublisherProvidedTaxonomySignals\": [{\n \"taxonomy\": \"IAB_AUDIENCE_1_1\",\n \"values\": [\"6\", \"284\"]\n // '6' = 'Demographic | Age Range | 30-34'\n // '284' = 'Interest | Business and Finance | Mergers and Acquisitions'\n },\n {\n \"taxonomy\": \"IAB_CONTENT_2_2\",\n \"values\": [\"49\", \"138\"]\n // '49' = 'Books and Literature | Poetry'\n // '138' = 'Education | College Education | College Planning'\n }],\n \"PublisherProvidedStructuredSignals\": [{\n \"type\": \"audio_feed\",\n \"single_value\": \"af_1\",\n },\n {\n \"type\": \"delivery\",\n \"values\": [\"cd_1\", \"cd_3\"],\n },\n ],\n };\n\nConfigure your ad request\n-------------------------\n\nFollow these steps to send PPS with your\n[`AdsRequest`](/interactive-media-ads/docs/sdks/html5/client-side/reference/js/google.ima.AdsRequest):\n\n- Create a JSON object with the user's interest, behavior, or contextual data.\n- Create a Base64-encoded ASCII string from the JSON object above.\n- Append the encoded string to your ad tag URL with the `&ppsj=` parameter.\n\n const userSignals = {\n \"PublisherProvidedTaxonomySignals\": [{\n \"taxonomy\": \"IAB_AUDIENCE_1_1\",\n \"values\": [\"1\", \"284\"]\n }]\n };\n\n const sampleAdTag = \"https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&sz=640x480&cust_params=sample_ct%3Dlinear&ciu_szs=300x250%2C728x90&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp\"\n\n const encodedSignals = encodeURIComponent(window.btoa(JSON.stringify(userSignals)));\n\n const finalAdTag = sampleAdTag + \"&ppsj=\" + encodedSignals;"]]
