Manage Comparison Shopping Services (CSS)
Stay organized with collections
Save and categorize content based on your preferences.
The CSS API is an evolution of the CSS features in Content API for Shopping.
The CSS API provides the following robust tools for managing your CSS
operations:
- CSS label management: Lets you place Shopping ads on Google on behalf of
merchants in countries where the CSS program is available.
- Account organization: Efficiently categorize and manage associated
accounts. CSS domains and CSS groups can make use of labels to organize
their linked accounts.
- CSS domain administration: CSS domains can list, label, and filter
Merchant Center accounts associated with a domain.
- CSS group oversight: CSS groups can label and list the CSS domains
affiliated with a group.
You can use the CSS API to manage your CSS and control your CSS Products
portfolio.
Advantages
Upgrading to the CSS API offers the following advantages:
- New features:
- CSS Product Management enables direct CSS product uploads.
- Enhanced Account and Label Management enable better client organization.
- The Quota Service lets you monitor API usage.
- Improved alignment with Google's API improvement
proposals.
- CSS Products are only available in the CSS API.
- Updated documentation and samples.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-06-25 UTC.
[null,null,["Last updated 2025-06-25 UTC."],[],[],null,["# Manage Comparison Shopping Services (CSS)\n\nThe CSS API is an evolution of the CSS features in Content API for Shopping.\n\nThe CSS API provides the following robust tools for managing your CSS\noperations:\n\n- **CSS label management**: Lets you place Shopping ads on Google on behalf of merchants in countries where the CSS program is available.\n- **Account organization**: Efficiently categorize and manage associated accounts. CSS domains and CSS groups can make use of labels to organize their linked accounts.\n- **CSS domain administration**: CSS domains can list, label, and filter Merchant Center accounts associated with a domain.\n- **CSS group oversight**: CSS groups can label and list the CSS domains affiliated with a group.\n\nYou can use the CSS API to manage your CSS and control your CSS Products\nportfolio.\n\nAdvantages\n----------\n\nUpgrading to the CSS API offers the following advantages:\n\n- New features:\n - CSS Product Management enables direct CSS product uploads.\n - Enhanced Account and Label Management enable better client organization.\n - The Quota Service lets you monitor API usage.\n- Improved alignment with [Google's API improvement\n proposals](https://google.aip.dev/general).\n- CSS Products are only available in the CSS API.\n- Updated documentation and samples."]]
