Merchant Reports API
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The Merchant Reports
API offers
data views you can use to learn about your products, their performance, and
their competitive environment on Google.
You can use the Merchant Reports API to do the following:
This API is only available for standalone and individual sub-accounts. You can't
retrieve reports for advanced accounts.
Get started
The Merchant Reports API uses Merchant Center Query
Language.
Try this quickstart example to get
started.
For details about paging, see Paging.
Views
See the reference
documentation
for full details of the views you can query with the Merchant Reports API, and
the guides in the left navigation menu for detailed examples. You can query only
one view per request.
To learn about the migration from Content API for Shopping, see Migrate reporting management.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[[["\u003cp\u003eThe Merchant Reports API provides data insights into your products, their performance, and their competitive landscape on Google.\u003c/p\u003e\n"],["\u003cp\u003eYou can use the API to measure product performance, filter products by specific fields, improve pricing, and analyze market trends for strategic decision-making.\u003c/p\u003e\n"],["\u003cp\u003eThis API is exclusively for standalone and individual sub-accounts, excluding advanced accounts.\u003c/p\u003e\n"],["\u003cp\u003eTo begin, familiarize yourself with the Merchant Center Query Language and explore the provided quickstart example.\u003c/p\u003e\n"],["\u003cp\u003eComprehensive details on available views and query examples are accessible in the reference documentation and navigation guides.\u003c/p\u003e\n"]]],["The Merchant Reports API provides data on product performance, pricing, and the competitive landscape on Google. Users can measure product performance, filter products by fields, and improve pricing strategies. It also provides retail data to inform business decisions and competitive analysis. This API is available for standalone and individual sub-accounts. Queries are made using Merchant Center Query Language, with one view permitted per request. Refer to the provided documentation for details on views and paging.\n"],null,["# Merchant Reports API\n\nThe [Merchant Reports\nAPI](/merchant/api/reference/rest/reports_v1/accounts.reports/search) offers\ndata views you can use to learn about your products, their performance, and\ntheir competitive environment on Google.\n\nYou can use the Merchant Reports API to do the following:\n\n- [Measure the performance of your\n products](/merchant/api/guides/reports/evaluate-products#measure_performance).\n- [Filter your products by specific\n fields](/merchant/api/guides/reports/evaluate-products#filter_products).\n- [Improve product\n pricing](/merchant/api/guides/reports/evaluate-products#improve_pricing).\n- [View retail data on Google that can help inform your business\n strategy](/merchant/api/guides/reports/understand-the-market).\n- [Explore your competitive\n landscape](/merchant/api/guides/reports/explore-competitive-landscape).\n\nThis API is only available for standalone and individual sub-accounts. You can't\nretrieve reports for advanced accounts.\n\nGet started\n-----------\n\nThe Merchant Reports API uses [Merchant Center Query\nLanguage](/merchant/api/guides/reports/query-language).\n\nTry this [quickstart example](/merchant/api/guides/reports/quickstart) to get\nstarted.\n\nFor details about paging, see [Paging](/merchant/api/guides/reports/paging).\n\nViews\n-----\n\nSee the [reference\ndocumentation](/merchant/api/reference/rest/reports_v1/accounts.reports/search)\nfor full details of the views you can query with the Merchant Reports API, and\nthe guides in the left navigation menu for detailed examples. You can query only\none view per request.\n\nTo learn about the migration from Content API for Shopping, see [Migrate reporting management](/merchant/api/guides/compatibility/reports)."]]
