[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eTo run Local Inventory Ads, merchants need a verified Google Business Profile (GBP) linked to their Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eYou can create a GBP through the Google Business Profile interface or API, ensuring to add and verify a business location.\u003c/p\u003e\n"],["\u003cp\u003eLinking a GBP to a Merchant Center account can be done through the Merchant Center UI or the \u003ccode\u003eliasettings.requestgmbaccess\u003c/code\u003e and \u003ccode\u003eaccounts.update\u003c/code\u003e APIs.\u003c/p\u003e\n"],["\u003cp\u003eOnce linked, the Merchant Center uses the GBP data for store information in Local Inventory Ads.\u003c/p\u003e\n"],["\u003cp\u003eWhile GBP API can automate processes, it's optional; the UI and Content API are sufficient for setup.\u003c/p\u003e\n"]]],["Merchants using the Local Feeds Partnership (LFP) program need a Google Business Profile (GBP) to run Local Inventory Ads. A GBP can be created through the Google Business UI. If a GBP exists, it can be linked to the Merchant Center using the `liasettings.requestgmbaccess` API. After linking, the `accounts.update` API call is used to specify GBP Business Locations in the Merchant Center. Linking can also be done via the Merchant Center UI by entering the GBP-linked email. Verification is necessary for the business profile to be usable for the LFP.\n"],null,["Google Business Profile Account \\& Linking\n------------------------------------------\n\n### Introduction and Business Impact\n\n*** ** * ** ***\n\nIf a merchant is integrating through the LFP program, they need to have a GBP.\nLearn more about [creating one](https://support.google.com/business/answer/10514137).\n\nTo run Local Inventory Ads, our system requires store information from Google\nBusiness Profile. The business profile can be linked to the merchant account and\nstore information can then be pulled into the Merchant Center.\n\nUtilizing the Google Business Profile API, Google Business Location \\& Business\ncan be created as part of your onboarding process using existing information\nthat is collected by the sub-account.\n\nA merchant sub account (or the Local Feeds Partnership provider upon getting\naccess) can use the Google Business profile UI to create the Location Group and\nits business at [Google Locations](https://business.google.com/locations).\n\nIf a Google Business Profile already exists for the merchant, you can link it\nusing Content APIs' [`liasettings.requestgmbaccess`](https://developers.google.com/shopping-content/guides/how-tos/lia/link-gmb). Accounts can be looked\nup through the following API: [`AccountManagement.accounts.list`](https://developers.google.com/my-business/reference/accountmanagement/rest/v1/accounts/list).\n\nFinally, after the account has been created and linked to the merchant account,\nyou need to login to the Merchant Center account and specify business\nprofiles, which are GBP Business Location's. To activate through the API, you\ncan use accounts.update with [AccountGoogleMyBusinessLink](https://developers.google.com/shopping-content/guides/how-tos/lia/link-gmb#specify_the_business_group_for_the_merchant_center_account) filled. GBP\nLocations and Merchant Center Business Profiles enables the Merchant Center to\nknow which store information it should import.\n| **Important:** Utilizing the GBP API is not required to complete these steps as everything can be done from the Frontend GUI and Content API. The GBP Profile API ill helps automate some manual features and prevent having to lead the merchant away from the onboarding flow. But, again, **GBP API is NOT required**.\n\n### Create a Google Business Profile\n\n*** ** * ** ***\n\nLog into [Google Business](https://business.google.com/locations), if there are\nno businesses associated with this account, the only available option is the\n\"Add Business\" drop down. Select, \"Add Business\", to begin adding a merchant's\nbusiness.\n\n1. You can start managing the business my clicking on \"manage now\" on the main\n Business Profile Page.\n\n2. The following screen assists you with creating a new profile for your\n business. Enter the Business Name and the Business Category. The Business\n Category comes from Google's extensive list of merchant categories, select one\n that is best suited for your merchant's business. Select, \"Next\" when finished.\n\n3. The following screen is important for your local inventory ads. It asks you\n to add a location customers can visit.\n **This is required for business verification**.\n Select \"Yes\", and Select, \"Next\".\n\n4. The next screen requires you to enter an address for a merchant's business\n location. If you have multiple locations, you are able to enter each location\n separately after you've created a merchant's business. This is also the address\n that shows up in the Google Search Card.\n\n5. Companies that are identified around a merchant's business may appear as\n possible matches. If there are no matches, then select \"None of these\".\n\n6. If your address is too broad, Google Business Profile **may** ask you to\n select your location on the map. When you've selected your location,\n Select \"Next\".\n\n7. The next screen asks if you provide deliveries or home office visits.\n This can be populated later and is out of the scope for this document. For now,\n Select \"No\", then, Select \"Next\".\n\n8. The next screen asks for adding **business contact information** .\n This is different from the verification phone number, which is collected\n in Step 10. For now, you can Select \"**Skip**\".\n\n9. Select Yes or No, if you want updates and recommendations for the business\n that is registering with Google. Then, Select \"Next\".\n\n10. If you want, enter a phone number, and select \"Next\". Otherwise, you can\n choose to Verify Later. It is important that if you select \"Verify Later\", this\n may cause issues with your local feed setup. The created business profile needs\n to be verified in order to be usable by the LFP integration.\n\n11. In the following screen, you are asked to \"Add business hours\", similar\n to previous steps, this is out of scope, and it can be performed later.\n Select \"**Skip**\".\n\n12. For \"Add Messaging\", similar to previous steps, this is out of scope, and it\n can be performed later. Select \"**Skip**\".\n\n13. You may enter a business description, but it is out-of-scope for the Local\n Feed Provider \\& Local Inventory Ads Setup. It can be populated later.\n Select \"**Skip**\".\n\n14. You may add photos of a merchant's business, but it is out-of-scope for\n the Local Feed Provider \\& Local Inventory Ads Setup. It can be populated later.\n Select \"**Skip**\".\n\n15. If you have yet to claim your $500 free advertising credit, you can choose\n to do that here. Otherwise, Select \"**Skip**\".\n\n16. For Exploring and Selecting Domains, it is out-of-scope for the Local Feed\n Provider \\& Local Inventory Ads Setup. Select \"**Skip**\".\n\n17. The final screen lets you know that edits to a merchant's business profile\n is visible when you're verified. Select \"Continue\".\n\n18. Go back to [Google Locations](https://business.google.com/locations). If a message appears about managing your\n business, Select \"Stay here\".\n\n19. Your newly created business is going to appear on the screen. Follow these\n [steps](https://support.google.com/business/answer/7107242) when convenient to fully verify a merchant's business. If you want\n to create a group for this or future locations, you can Select \"Create Group\".\n Otherwise, your Google Business Profile has been successfully created.\n\n### How to link a Google Business Profile to a Merchant Center Account\n\n*** ** * ** ***\n\nIn order to have Local Offers displayed, the Google Business Profile needs to be\nlinked to the Merchant Center Account.\n\nWith the rollout of the new version of Merchant Center, new merchants are\nusually required to enter their Business Profile when creating a Merchant Center\naccount. In this case, the linking is usually already established.\n\nHowever, for any other use case, you can link the Google Business Profile to the\nTarget Merchant Center account directly either in Merchant Center or through the\nAPI.\n\n#### UX Guidance Merchant Center UI\n\nLog into the retailers Merchant Center account and select:\n\n- Settings wheel from the top right\n- Apps and services\n- Select \"Google Business Profile\" from the list of services\n- Enter the email address linked to the Business Profile\n- If the email address entered is not matching any of the super admins on the Merchant Center accounts, a request will be sent to the Business Profile email address to validate the link.\n\n\n#### Tech Guidance (linking GBP/MC using the API)\n\nDepending on the ability to have ownership over the Merchant's GBPs, the list of\ncalls differ:\n\n- Partner **has ownership** over merchants' GBPs\n 1. You can link an existing Google Business Profile using the API method [liasettings.requestgmbaccess](https://developers.google.com/shopping-content/guides/how-tos/lia/link-gmb)\n 2. Then call [accounts.update](https://developers.google.com/shopping-content/reference/rest/v2.1/accounts/update)\n- Partner **doesn't have ownership** over Merchant GBPs:\n 1. You can link an existing Google Business Profile using the API method [liasettings.requestgmbaccess](https://developers.google.com/shopping-content/guides/how-tos/lia/link-gmb)\n 2. This will trigger a request to the Google Business Profile Admin which will need to approve the request.\n 3. Call [accounts.update](https://developers.google.com/shopping-content/reference/rest/v2.1/accounts/update)\n\nAccounts can be looked up through the following API:\n[`AccountManagement.accounts.list`](https://developers.google.com/my-business/reference/accountmanagement/rest/v1/accounts/list)\n\nGenerally, after the account has been created and linked to the merchant\naccount, you need to login to the Merchant Center account and specify business\nprofiles, which are GBP Business Locations. To activate through the API, you can\nuse accounts.update with [AccountGoogleMyBusinessLink](https://developers.google.com/shopping-content/guides/how-tos/lia/link-gmb#specify_the_business_group_for_the_merchant_center_account) filled.\n\nGBP Locations and Merchant Center Business Profiles enable the Merchant Center\nto know which store information it should import.\n\nA detailed description can be also seen in the \"Link [your Business\nProfile\"](https://developers.google.com/shopping-content/guides/how-tos/lia/link-gmb) API guide."]]
