[null,null,["最后更新时间 (UTC)：2025-08-29。"],[[["\u003cp\u003eAssets are shareable data units like images and headlines used to build various ad formats across different channels.\u003c/p\u003e\n"],["\u003cp\u003eThe Search Ads 360 API uses objects such as \u003ccode\u003eAsset\u003c/code\u003e, \u003ccode\u003eAssetSet\u003c/code\u003e, and linkages to manage and organize these assets.\u003c/p\u003e\n"],["\u003cp\u003eAssets can be linked to customers, campaigns, and ad groups directly or through asset sets, enabling flexible ad creation.\u003c/p\u003e\n"],["\u003cp\u003eSpecific asset types are designated for use with certain asset set types, impacting how they are utilized in campaigns.\u003c/p\u003e\n"],["\u003cp\u003eCampaignAssetSets allow for the grouping of assets, letting Search Ads 360 optimize asset usage or allowing for manual control.\u003c/p\u003e\n"]]],["Assets, shareable ad data like images or text, are organized into `AssetSets` based on theme or campaign. `Asset` and `AssetSet` are linked to customers, campaigns, and ad groups via objects such as `CustomerAsset` and `CampaignAssetSet`. Certain asset types, like callouts and sitelinks, link to customers, campaigns, or ad groups. Other types, like dynamic feeds, link to specific `AssetSetTypes`. Each `Campaign` links to multiple `CampaignAssetSets`, but each `CampaignAssetSet` links to only one `Campaign`.\n"],null,["# Assets are units of shareable data---such as images, videos, headlines, and\ndescriptions---that are used to construct different types of ads across\nmultiple formats---such as display, app store, and so on. For information on\nhow to get a list of available assets and their attributes and metrics, go to\n[Fetching Asset Attributes and\nMetrics](/search-ads/reporting/assets/fetching-assets).\n\nObjects\n-------\n\nThe most basic objects in the API are the following:\n\n- **`Asset`:** A unit of shareable advertising data\n - **`AssetType`:** The kind of content the asset contains---for example, text or image\n- **`AssetSet`** : A collection of assets centered around a theme or organized by campaign\n - **`AssetSetType`**: The class of the asset set\n\nThere are objects that represent links among assets, asset sets, ad groups,\ncampaigns, and customers:\n\n- Linkages to assets\n\n - **`CustomerAsset`:** The link between a customer and an asset\n - **`CampaignAsset`:** The link between a campaign and an asset\n - **`AdGroupAsset`:** The link between an ad group and an asset\n - **`AssetSetAsset`:** The link between an asset set and an asset\n- Linkages to asset sets\n\n - **`CustomerAssetSet`:** The link between a customer and an asset set\n - **`CampaignAssetSet`:** The link between a campaign and an asset set\n - **`AdGroupAssetSet`:** The link between an ad group and an asset set\n\n### Campaign assets example\n\nHere's a visual representation of how some of the objects can be linked. The\nexample starts with campaigns at the top, but the same hierarchy also applies to\ncustomers and ad groups.\n\nBefore you create a `CampaignAssetSet` you must first create a `Campaign` and an\n`AssetSet` containing one or more assets. You can assemble assets to create an\ninventory for all applicable ad formats in your campaign, or let Search Ads 360\nmix and match available assets based on which channel the ad is being served:\nMobile App, Gmail, Search, and so on.\n| **Key Point:** A `Campaign` can link to one or more `CampaignAssetSet` objects, but each `CampaignAssetSet` can be linked to only one `Campaign`.\n\nAsset types linked to customers, campaigns, and ad groups\n---------------------------------------------------------\n\nSome types of assets can be linked to customers, campaigns, or ad groups through\nlinkage objects.\n\n| Asset type | AssetFieldType | Linkage |\n|------------|----------------|------------------------------------------|\n| Callout | CALLOUT | CustomerAsset CampaignAsset AdGroupAsset |\n| Sitelink | SITELINK | CustomerAsset CampaignAsset AdGroupAsset |\n| Mobile app | MOBILE_APP | CustomerAsset CampaignAsset AdGroupAsset |\n| Call | CALL | CustomerAsset CampaignAsset AdGroupAsset |\n| Price | PRICE | CustomerAsset CampaignAsset AdGroupAsset |\n\nAsset types linked to asset sets\n--------------------------------\n\nCertain asset types can be linked to specific types of asset sets.\n| **Note:** `AssetSetType` is not currently returned by the API, but it will be in a future release.\n\n| AssetType | AssetSetType | Linkage |\n|----------------------------|------------------------------|---------------------------------------------------|\n| PAGE_FEED | PAGE_FEED | CampaignAssetSet |\n| DYNAMIC_EDUCATION | DYNAMIC_EDUCATION | CampaignAssetSet |\n| DYNAMIC_CUSTOM | DYNAMIC_CUSTOM | CampaignAssetSet |\n| DYNAMIC_HOTELS_AND_RENTALS | DYNAMIC_HOTELS_AND_RENTALS | CampaignAssetSet |\n| DYNAMIC_REAL_ESTATE | DYNAMIC_REAL_ESTATE | CampaignAssetSet |\n| DYNAMIC_LOCAL | DYNAMIC_LOCAL | CampaignAssetSet |\n| DYNAMIC_FLIGHTS | DYNAMIC_FLIGHTS | CampaignAssetSet |\n| DYNAMIC_JOBS | DYNAMIC_JOBS | CampaignAssetSet |\n| DYNAMIC_TRAVEL | DYNAMIC_TRAVEL | CampaignAssetSet |\n| LOCATION | LOCATION_SYNC | CustomerAssetSet CampaignAssetSet AdGroupAssetSet |\n| LOCATION | GMB_DYNAMIC_LOCATION_GROUP | CampaignAssetSet AdGroupAssetSet |\n| LOCATION | CHAIN_DYNAMIC_LOCATION_GROUP | CampaignAssetSet AdGroupAssetSet |\n| LOCATION | STATIC_LOCATION_GROUP | CampaignAssetSet AdGroupAssetSet |"]]
