自定义列
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
Search Ads 360 中的自定义列是一种强大的工具,可帮助您量身定制报告,以便进行更深入的分析。您可以跨平台跟踪特定转化操作、比较不同设备上的效果、分析关键字效果、监控广告系列预算,甚至计算不同广告系列或关键字的投资回报率。
自定义列的类型
Search Ads 360 Reporting API 支持两种类型的自定义列:
- 借助自定义公式列,您可以直接在 Search Ads 360 中使用电子表格功能(例如函数和过滤条件)编写公式。
- 借助自定义转化列,您可以针对特定转化操作生成报告。
如何在报告中添加自定义列
您可以在查询中添加自定义列,方法与添加字段和指标相同,即使用其 ID。使用的语法为 custom_columns.id[1234]
。详细了解如何在 SELECT 子句中添加自定义列。
如何获取自定义列 ID
您可以通过调用以下任一方法来获取 id
、name
、description
和其他自定义列详细信息:
已知限制
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最后更新时间 (UTC):2025-08-29。
[null,null,["最后更新时间 (UTC):2025-08-29。"],[[["\u003cp\u003eSearch Ads 360 custom columns allow for in-depth reporting by tracking conversions, comparing performance, and analyzing keyword and budget data, including ROI calculations.\u003c/p\u003e\n"],["\u003cp\u003eTwo types of custom columns are available: custom formula columns for spreadsheet-like calculations and custom conversion columns for specific conversion actions.\u003c/p\u003e\n"],["\u003cp\u003eCustom columns are easily integrated into reports using their unique IDs in queries, similar to how fields and metrics are used.\u003c/p\u003e\n"],["\u003cp\u003eYou can retrieve custom column details, such as ID, name, and description, using dedicated API methods for efficient management.\u003c/p\u003e\n"],["\u003cp\u003eCurrently, custom columns do not support references to custom dimensions.\u003c/p\u003e\n"]]],["Custom columns in Search Ads 360 allow for tailored reporting, tracking conversions, comparing device performance, analyzing keywords, and calculating ROI. Two types exist: custom formula columns and custom conversion columns. Include them in queries via `custom_columns.id[1234]`. Retrieve custom column details like `id`, `name`, and `description` using the `ListCustomColumns` method (RPC) or `customers.customColumns.list` method (REST). When retrieving values, use the manager's or owner's `login-customer-id` in the header. Custom columns referencing custom dimensions are not supported.\n"],null,["# Custom Columns\n\nCustom columns in Search Ads 360 offer a powerful way to tailor your reports for\ndeeper analysis. You can track specific conversion actions across platforms,\ncompare performance across devices, analyze keyword performance, monitor\ncampaign budgets, and even calculate ROI for different campaigns or keywords.\n| **Note:** To retrieve values when selecting custom columns, be sure to use the [`login-customer-id`](/search-ads/reporting/concepts/login-customer-id) of the manager or owner in the header.\n\nTypes of custom columns\n-----------------------\n\nThe Search Ads 360 Reporting API supports two types of custom columns:\n\n- **Custom formula columns** enable you to write formulas using spreadsheet features, such as functions and filters, directly in Search Ads 360.\n- **Custom conversion columns** enable you to report on specific conversion actions.\n\nHow to add custom columns to your reports\n-----------------------------------------\n\nYou can include custom columns in your queries in the same way as you include\nfields and metrics, using their ID. The syntax to use is\n`custom_columns.id[1234]`.\nLearn more how to [include a custom column in a SELECT clause](/search-ads/reporting/query/query-structure#custom_columns).\n\n### How to get custom column IDs\n\nYou can get the `id`, `name`, `description` and other [custom column details](/search-ads/reporting/api/reference/rest/v0/customers.customColumns#CustomColumn) by calling one of the\nfollowing methods:\n\n- (RPC) Use the [ListCustomColumns method for the CustomColumnService](/search-ads/reporting/api/reference/rpc/google.ads.searchads360.v0.services#google.ads.searchads360.v0.services.CustomColumnService)\n- (REST) Use the [customers.customColumns.list method](/search-ads/reporting/api/reference/rest/v0/customers.customColumns/list)\n\nKnown restrictions\n------------------\n\n- No support for Custom Columns that refer to Custom Dimensions."]]