Search Ads 360 Reporting API versi baru kini tersedia. Bergabunglah dengan grup Google searchads-api-announcements untuk terus mendapatkan informasi terbaru tentang peningkatan dan rilis mendatang.
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Kolom kustom di Search Ads 360 menawarkan cara efektif untuk menyesuaikan laporan Anda untuk
analisis yang lebih mendalam. Anda dapat melacak tindakan konversi tertentu di seluruh platform, membandingkan performa di berbagai perangkat, menganalisis performa kata kunci, memantau anggaran kampanye, dan bahkan menghitung ROI untuk berbagai kampanye atau kata kunci.
Jenis kolom kustom
Search Ads 360 Reporting API mendukung dua jenis kolom kustom:
Kolom formula kustom memungkinkan Anda menulis formula menggunakan fitur spreadsheet, seperti fungsi dan filter, langsung di Search Ads 360.
Kolom konversi kustom memungkinkan Anda melaporkan tindakan konversi tertentu.
Cara menambahkan kolom kustom ke laporan
Anda dapat menyertakan kolom kustom dalam kueri dengan cara yang sama seperti menyertakan kolom dan metrik, menggunakan ID-nya. Sintaksis yang akan digunakan adalah
custom_columns.id[1234].
Pelajari lebih lanjut cara menyertakan kolom kustom dalam klausa SELECT.
Cara mendapatkan ID kolom kustom
Anda bisa mendapatkan id, name, description, dan detail kolom kustom lainnya dengan memanggil salah satu
metode berikut:
[null,null,["Terakhir diperbarui pada 2025-08-29 UTC."],[[["\u003cp\u003eSearch Ads 360 custom columns allow for in-depth reporting by tracking conversions, comparing performance, and analyzing keyword and budget data, including ROI calculations.\u003c/p\u003e\n"],["\u003cp\u003eTwo types of custom columns are available: custom formula columns for spreadsheet-like calculations and custom conversion columns for specific conversion actions.\u003c/p\u003e\n"],["\u003cp\u003eCustom columns are easily integrated into reports using their unique IDs in queries, similar to how fields and metrics are used.\u003c/p\u003e\n"],["\u003cp\u003eYou can retrieve custom column details, such as ID, name, and description, using dedicated API methods for efficient management.\u003c/p\u003e\n"],["\u003cp\u003eCurrently, custom columns do not support references to custom dimensions.\u003c/p\u003e\n"]]],["Custom columns in Search Ads 360 allow for tailored reporting, tracking conversions, comparing device performance, analyzing keywords, and calculating ROI. Two types exist: custom formula columns and custom conversion columns. Include them in queries via `custom_columns.id[1234]`. Retrieve custom column details like `id`, `name`, and `description` using the `ListCustomColumns` method (RPC) or `customers.customColumns.list` method (REST). When retrieving values, use the manager's or owner's `login-customer-id` in the header. Custom columns referencing custom dimensions are not supported.\n"],null,["# Custom Columns\n\nCustom columns in Search Ads 360 offer a powerful way to tailor your reports for\ndeeper analysis. You can track specific conversion actions across platforms,\ncompare performance across devices, analyze keyword performance, monitor\ncampaign budgets, and even calculate ROI for different campaigns or keywords.\n| **Note:** To retrieve values when selecting custom columns, be sure to use the [`login-customer-id`](/search-ads/reporting/concepts/login-customer-id) of the manager or owner in the header.\n\nTypes of custom columns\n-----------------------\n\nThe Search Ads 360 Reporting API supports two types of custom columns:\n\n- **Custom formula columns** enable you to write formulas using spreadsheet features, such as functions and filters, directly in Search Ads 360.\n- **Custom conversion columns** enable you to report on specific conversion actions.\n\nHow to add custom columns to your reports\n-----------------------------------------\n\nYou can include custom columns in your queries in the same way as you include\nfields and metrics, using their ID. The syntax to use is\n`custom_columns.id[1234]`.\nLearn more how to [include a custom column in a SELECT clause](/search-ads/reporting/query/query-structure#custom_columns).\n\n### How to get custom column IDs\n\nYou can get the `id`, `name`, `description` and other [custom column details](/search-ads/reporting/api/reference/rest/v0/customers.customColumns#CustomColumn) by calling one of the\nfollowing methods:\n\n- (RPC) Use the [ListCustomColumns method for the CustomColumnService](/search-ads/reporting/api/reference/rpc/google.ads.searchads360.v0.services#google.ads.searchads360.v0.services.CustomColumnService)\n- (REST) Use the [customers.customColumns.list method](/search-ads/reporting/api/reference/rest/v0/customers.customColumns/list)\n\nKnown restrictions\n------------------\n\n- No support for Custom Columns that refer to Custom Dimensions."]]
