新版 Search Ads 360 Reporting API 现已发布。您可以加入 searchads-api-announcements Google 网上论坛，及时了解即将发布的增强功能和版本。

此页面由 Cloud Translation API 翻译。

Search Ads 360 Reporting API 的字段映射

下表将旧版 Search Ads 360 API 中的字段映射到新版 Search Ads 360 Reporting API 中的资源。

账号报告

`account` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountCurrencyCode`	`customer.currency_code`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountTimeZone`	`customer.time_zone`
`accountType`	`customer.account_type`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	行为变更
`visits`	`metrics.visits`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

广告报告

`ad` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`
`adDescription1`	`ad_group_ad.ad.{ad type}.description1`¹
`adDescription2`	`ad_group_ad.ad.{ad type}.description2`¹
`adDisplayUrl`	`ad_group_ad.ad.display_url`
`adEngineId`	`ad_group_ad.engine_id` 或 `ad_group_ad.ad.id`²
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`	`ad_group_ad.ad.{ad type}.headline`³
`adHeadline2`	`ad_group_ad.ad.expanded_text_ad.headline2`
`adHeadline3`	`ad_group_ad.ad.expanded_text_ad.headline3`
`adId`	`ad_group_ad.ad.id`
`adLabels`	`ad_group_ad.labels`
`adLandingPage`	`ad_group_ad.ad.final_urls`
`adPathField1`	`ad_group_ad.ad.{ad type}.path1`⁴
`adPathField2`	`ad_group_ad.ad.{ad type}.path2`⁴
`adPromotionLine`	行为变更
`adType`	`ad_group_ad.ad.type`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_ad.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_ad.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`
`isUnattributedAd`	`Not available`
`lastModifiedTimestamp`	`ad_group_ad.last_modified_time`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`status`	`ad_group_ad.status`
`visits`	`metrics.visits`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

广告组报告

`adGroup` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupBroadMaxCpc`	行为变更
`adGroupContentMaxCpc`	行为变更
`adGroupDesktopBidAdjustment`	`ad_group_bid_modifier`
`adGroupEndDate`	`ad_group.end_date`
`adGroupEngineId`	`ad_group.engine_id`
`adGroupExactMaxCpc`	行为变更
`adGroupId`	`ad_group.id`
`adGroupLabels`	`ad_group.labels label.name`
`adGroupMobileBidAdjustment`	`ad_group_bid_modifier`
`adGroupPhraseMaxCpc`	行为变更
`adGroupSearchMaxCpc`	`ad_group.cpc_bid_micros`
`adGroupStartDate`	`ad_group.start_date`
`adGroupStatus`	`ad_group.status`
`adGroupTabletBidAdjustment`	`ad_group_bid_modifier`
`adGroupType`	`ad_group.type`
`adRotation`	`ad_group.ad_rotation_mode`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`bidStrategyInherited`	行为变更
`bingAdsAdDistributions`	行为变更
`bingAdsLanguage`	`ad_group.language_code`
`callCallOnly`	行为变更
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	行为变更
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`cityTargets`	`ad_group_criterion.location.geo_target_constant`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	行为变更
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	行为变更
`countryTargets`	`ad_group_criterion.location.geo_target_constant`
`creationTimestamp`	`ad_group.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`deviceTargets`	`ad_group_bid_modifier.device.type`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`Same as cityTargets`
`effectiveCountryTargets`	`Same as countryTargets`
`effectiveDeviceTargets`	`ad_group_bid_modifier.device.type`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`Same as metroTargets`
`effectiveProvinceTargets`	`Same as provinceTargets`
`engineRemarketingListTargetAll`	`ad_group.targeting_setting.target_restrictions`
`engineStatus`	`ad_group.engine_status`
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`feedType`	`asset.type`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group.last_modified_time`
`locationBusinessName`	`Not available in V0`
`locationCategory`	行为变更
`locationDetails`	`Not available in V0`
`locationFilter`	行为变更
`metroTargets`	`ad_group_criterion.location.geo_target_constant`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`provinceTargets`	`ad_group_criterion.location.geo_target_constant`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`ad_group.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	行为变更
`visits`	`metrics.visits`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

AdGroupTarget 报告

`adGroupTarget` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adGroupTargetId`	`ad_group_criterion.criterion_id`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`⁵
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁵
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁵
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`ageTargetAgeRange`	`ad_group_criterion.age_range.type`
`ageTargetBidModifier`	`ad_group_criterion.bid_modifier`
`avgCpc`	`metrics.average_cpc`⁵
`avgCpm`	`metrics.average_cpm`⁵
`avgPos`	行为变更
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`⁵
`cost`	`metrics.cost_micros`⁵
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`⁵
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`⁵ 项
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁵
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`⁵ 项
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`⁵
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`⁵
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁵
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions`
`dynamicSearchAdsTargetCoverage`	`ad_group_criterion.webpage.coverage_percentage`
`dynamicSearchAdsTargetCpcBid`	`ad_group_criterion.cpc_bid_micros`
`dynamicSearchAdsTargetLandingPageUrl`	`dynamic_search_ads_search_term_view.landing_page`
`engineRemarketingList`	`ad_group_criterion.user_list.user_list user_list.name`
`engineRemarketingListBidModifier`	`ad_group_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`genderTargetBidModifier`	`ad_group_criterion.bid_modifier`
`genderTargetGenderType`	`ad_group_criterion.gender.type`
`impr`	`metrics.impressions`⁵
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetBidModifier`	`ad_group_criterion.bid_modifier`
`locationTargetName`	`ad_group_criterion.location.geo_target_constant`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`unclassifiedTargetName`	行为变更
`unclassifiedTargetType`	行为变更
`visits`	`Not available in V0`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

广告客户报告

`advertiser` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`advertiser`	`customer.descriptive_name`
`advertiserCurrencyCode`	`customer.currency_code`
`advertiserId`	`customer.id`
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaAdvertiserId`	`customer.double_click_campaign_manager_setting.advertiser_id`
`dfaNetworkId`	`customer.double_click_campaign_manager_setting.network_id`
`dfaNetworkTimeZone`	`customer.double_click_campaign_manager_setting.time_zone`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`googleAnalyticsTimeZone`	`Not available in V0`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	行为变更
`visits`	`Not available in V0`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

BidStrategy 报告

`bidStrategy` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`bidStrategy`	`bidding_strategy.name`
`bidStrategyGoal`	`bidding_strategy.target_*`
`bidStrategyId`	`bidding_strategy.id`
`bidStrategyMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`bidStrategyMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`cpaTarget`	`bidding_strategy.target_cpa.target_cpa_micros`
`creationTimestamp`	行为变更
`ctr`	`metrics.ctr`
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`ersTarget`	`bidding_strategy.target_roas.target_roas`
`floodlightActivityTargetIds`	使用 `segments.conversion_action` 获取 Floodlight 信息列表
`floodlightOptimizationEnabled`	使用 `segments.conversion_action` 检查其是否针对 Floodlight 转化进行优化
`highPosition`	行为变更
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	行为变更
`lowPosition`	行为变更
`monthEnd`	行为变更
`monthlySpendTarget`	`bidding_strategy.target_spend.target_spend_micros`
`monthStart`	`segments.month`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`roasTarget`	`bidding_strategy.target_roas.target_roas`
`status`	`bidding_strategy.status`
`type`	`bidding_strategy.type`
`visits`	`Not available in V0`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

广告系列报告

`campaign` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsBidStrategy`	`campaign.bidding_strategy_type`
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`bidStrategyInherited`	行为变更
`bingAdsBudgetType`	`campaign_budget.period campaign_budget.delivery_method`
`callCallOnly`	行为变更
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	行为变更
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`campaign`	`campaign.name`
`campaignDesktopBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignEndDate`	`campaign.end_date`
`campaignEngineId`	`campaign.engine_id`
`campaignId`	`campaign.id`
`campaignLabels`	`label.name using campaign_label resource`
`campaignMobileBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignStartDate`	`campaign.start_date`
`campaignStatus`	`campaign.status`
`campaignTabletBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignType`	`campaign.advertising_channel_type campaign.advertising_channel_sub_type`
`cityTargets`	`campaign_criterion.location.geo_target_constant`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	行为变更
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	行为变更
`countryTargets`	`campaign_criterion.location.geo_target_constant`
`creationTimestamp`	`campaign.creation_time`
`ctr`	`metrics.ctr`
`dailyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`date`	`segments.date`
`deliveryMethod`	`campaign_budget.delivery_method`
`deviceSegment`	`segments.device`
`deviceTargets`	`campaign_criterion.device.type`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveCountryTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveDeviceTargets`	`campaign_criterion.device.type`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveProvinceTargets`	`campaign_criterion.location.geo_target_constant`
`engineStatus`	`Not available now. It will map to campaign.engine_status`
`excludedCityTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`excludedCountryTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`excludedMetroTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`excludedProvinceTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`feedType`	`asset.type`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`
`keywordNearMatchEnabled`	行为变更
`lastModifiedTimestamp`	`campaign.last_modified_time`
`languageTargets`	`campaign_criterion.language.language_constant`
`locationBusinessName`	`Not available in V0`
`locationCategory`	行为变更
`locationDetails`	`Not available in V0`
`locationFilter`	行为变更
`metroTargets`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	行为变更
`monthlyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`monthStart`	`segments.month`
`networkTarget`	`campaign.network_settings.target_{network_type}`
`provinceTargets`	`campaign_criterion.location.geo_target_constant`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`campaign.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	行为变更
`visits`	`metrics.visits`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yahooGeoTargets`	`campaign_criterion.location.geo_target_constant`
`yahooJapanBidStrategy`	`bidding_strategy.name`
`yearEnd`	行为变更
`yearStart`	`segments.year`

CampaignTarget 报告

`campaignTarget` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`campaignTargetId`	`campaign_criterion.criterion_id`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	行为变更
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions` - `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value` - `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions` - `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`engineRemarketingList`	`campaign_criterion.user_list.user_list user_list.name`
`engineRemarketingListBidModifier`	`campaign_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetBidModifier`	`campaign_criterion.bid_modifier`
`locationTargetName`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`status`	`campaign_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

转化报告

`conversion` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.descriptive_name`
`ad`	`ad_group_ad.ad.name`⁹
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adId`	`conversion.ad_id`
`advertiser`	请参阅账号管理
`advertiserConversionId`	`conversion.advertiser_conversion_id`
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`conversionAttributionType`	`conversion.attribution_type`
`conversionDate`	`conversion.conversion_date_time`
`conversionId`	`conversion.id`
`conversionLastModifiedTimestamp`	`conversion.conversion_last_modified_date_time`
`conversionQuantity`	`conversion.conversion_quantity`
`conversionRevenue`	`conversion.conversion_revenue_micros`
`conversionSearchTerm`	行为变更
`conversionTimestamp`	`conversion.conversion_date_time`
`conversionType`	行为变更
`conversionVisitExternalClickId`	`conversion.click_id`
`conversionVisitId`	`conversion.visit_id`
`conversionVisitTimestamp`	`conversion.conversion_visit_date_time`
`deviceSegment`	`segments.device`
`feedId`	行为变更
`feedItemId`	行为变更
`feedType`	行为变更
`floodlightActivity`	使用 `conversion_action`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightEventRequestString`	行为变更
`floodlightGroup`	使用 `conversion_action`
`floodlightGroupConversionType`	使用 `conversion_action`
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`floodlightOrderId`	`conversion.floodlight_order_id`
`floodlightOriginalRevenue`	`conversion.floodlight_original_revenue`
`floodlightReferrer`	行为变更
`inventoryAccountId`	`conversion.merchant_id`
`isUnattributedAd`	行为变更
`keywordId`	`conversion.criterion_id`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordText`	`ad_group_criterion.keyword.text`
`productChannel`	`conversion.product_channel`
`productCountry`	`conversion.product_country_code`
`productGroupId`	`ad_group_criterion.criterion_id`
`productId`	`conversion.product_id`
`productLanguage`	`conversion.product_language_code`
`productStoreId`	`conversion.product_store_id`
`productTargetId`	行为变更
`status`	`conversion.status`

FeedItem 报告

`feedItem` 报告中的列名称	新版 Search Ads 360 Reporting API 的对应关系
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`⁶
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁶
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁶
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`⁶
`avgCpm`	`metrics.average_cpm`⁶
`avgPos`	行为变更
`callCallOnly`	行为变更
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	行为变更
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`clicks`	`metrics.clicks`⁶
`clicksWithFeedItemShowing`	行为变更
`cost`	`metrics.cost_micros`⁶
`costWithFeedItemShowing`	行为变更
`creationTimestamp`	`asset.creation_time`
`ctr`	`metrics.ctr`⁶
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions` - `metrics.cross_device_conversions`⁶
`dfaActionsCrossEnv`	`metrics.all_conversions`⁶
`dfaRevenue`	`metrics.all_conversions_value` - `metrics.cross_device_conversions_value`⁶
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`⁶
`dfaTransactions`	`metrics.all_conversions` - `metrics.cross_device_conversions`⁶
`dfaTransactionsCrossEnv`	`metrics.all_conversions`⁶
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`engineStatus`	`asset.engine_status`
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`⁶
`lastModifiedTimestamp`	`asset.last_modified_time`
`locationBusinessName`	`Not available in V0`
`locationCategory`	行为变更
`locationDetails`	`Not available in V0`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`asset.status`
`visits`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

FloodlightActivity 报告

`floodlightActivity` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`creationTimestamp`	`conversion_action.creation_time`
`floodlightActivity`	`conversion_action.name`
`floodlightActivityId`	`conversion_action.floodlight_settings.activity_id`
`floodlightActivityTag`	`conversion_action.floodlight_settings.activity_tag`
`floodlightConfigurationId`	行为变更
`floodlightGroup`	行为变更
`floodlightGroupConversionType`	`conversion_action.type`
`floodlightGroupId`	行为变更
`floodlightGroupTag`	`conversion_action.floodlight_settings.activity_group_tag`
`lastModifiedTimestamp`	行为变更
`status`	`conversion_action.status`

关键字报告

`keyword` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`⁹
`adDescription1`	`ad_group_ad.ad.{ad type}.description1`¹^、⁹
`adDescription2`	`ad_group_ad.ad.{ad type}.description2`¹^、⁹
`adDisplayUrl`	`ad_group_ad.ad.display_url`⁹
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`	`ad_group_ad.ad.{ad type}.headline`³^、⁹
`adHeadline2`	`ad_group_ad.ad.expanded_text_ad.headline2`⁹
`adHeadline3`	`ad_group_ad.ad.expanded_text_ad.headline3`⁹
`adId`	`ad_group_ad.ad.id`⁹
`adLandingPage`	`ad_group_ad.ad.final_urls`⁹
`adPromotionLine`	行为变更
`adType`	`ad_group_ad.ad.type`⁹
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`⁷
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁷
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁷
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`⁷
`avgCpm`	`metrics.average_cpm`⁷
`avgPos`	行为变更
`bidStrategyInherited`	行为变更
`bingKeywordParam2`	行为变更
`bingKeywordParam3`	行为变更
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`⁷
`cost`	`metrics.cost_micros`⁷
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`⁷
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`⁷
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁷
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`⁷
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`⁷
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`⁷
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁷
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveKeywordMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_criterion.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`⁷
`isDisplayKeyword`	行为变更
`isUnattributedAd`	`Not available in V0`
`keywordClickserverUrl`	`ad_group_criterion.tracking_url_template`
`keywordEngineId`	`ad_group_criterion.engine_id`
`keywordId`	`ad_group_criterion.criterion_id`
`keywordLabels`	`ad_group_criterion_label.label label.name`
`keywordLandingPage`	`ad_group_criterion.final_urls`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`keywordMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`keywordMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`keywordText`	`ad_group_criterion.keyword.text`
`keywordUrlParams`	`ad_group_criterion.final_url_suffix`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`⁷
`qualityScoreCurrent`	`ad_group_criterion.quality_info.quality_score`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`topOfPageBidAvg`	行为变更
`topOfPageBidCurrent`	`ad_group_criterion.position_estimates.top_of_page_cpc_micros`
`visits`	`metrics.visits`⁷
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

NegativeAdGroupKeyword 报告

`negativeAdGroupKeyword` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`engineStatus`	行为变更
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`negativeAdGroupKeywordId`	`ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`⁸
`negativeAdGroupKeywordMatchType`	`ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)`⁸
`negativeAdGroupKeywordText`	`ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)`⁸
`status`	`ad_group_criterion.status (filtering with ad_group_criterion.negative)`⁸

NegativeAdGroupTarget 报告

`negativeAdGroupTarget` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`ageTargetAgeRange`	`ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)`⁸
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)`⁸
`engineRemarketingList`	`ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)`⁸
`genderTargetGenderType`	`ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)`⁸
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetName`	`ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)`⁸
`negativeAdGroupTargetId`	`ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`⁸
`status`	`ad_group_criterion.status (filtering with ad_group_criterion.negative)`⁸

NegativeCampaignKeyword 报告

`negativeCampaignKeyword` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	行为变更
`engineStatus`	行为变更
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`negativeCampaignKeywordId`	`campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`⁸
`negativeCampaignKeywordMatchType`	`campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)`⁸
`negativeCampaignKeywordText`	`campaign_criterion.keyword.text (filtering with campaign_criterion.negative)`⁸
`status`	`campaign_criterion.status (filtering with campaign_criterion.negative)`⁸

NegativeCampaignTarget 报告

`negativeCampaignTarget` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`ageTargetAgeRange`	`campaign_criterion.age_range.type (filtering with campaign_criterion.negative)`⁸
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	行为变更
`dynamicSearchAdsTargetConditions`	`campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)`⁸
`engineRemarketingList`	`campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)`⁸
`genderTargetGenderType`	`campaign_criterion.gender.type (filtering with campaign_criterion.negative)`⁸
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetName`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`⁸
`negativeCampaignTargetId`	`campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`⁸
`status`	`campaign_criterion.status (filtering with campaign_criterion.negative)`⁸

PaidAndOrganic 报告

`paidAndOrganic` 报告中的列名称	新版 Search Ads 360 Reporting API 的对应关系
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`
`adGroupId`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`campaign`
`campaignId`
`date`	`segments.date`
`keywordId`	`segments.keyword.ad_group_criterion`
`keywordMatchType`	`segments.keyword.info.match_type`
`keywordText`	`segments.keyword.info.text`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`organicAvgPos`	行为变更
`organicClicks`	`metrics.organic_clicks`
`organicCtr`
`organicQueries`	`metrics.organic_queries`
`paidAndOrganicClicks`	`metrics.combined_clicks`
`paidAndOrganicCtr`	`metrics.ctr`
`paidAndOrganicQueries`	`metrics.combined_queries`
`paidAvgPos`	行为变更
`paidClicks`
`paidCostPerClick`	`metrics.average_cpc`
`paidCtr`
`paidImpressions`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`searchQuery`	`paid_organic_search_term_view.search_term`
`serpType`	`segments.search_engine_results_page_type`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

ProductAdvertised 报告

`productAdvertised` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`accountId`	`customer.id`
`adGroupId`	`ad_group.id`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	行为变更
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`
`avgCpm`	行为变更
`avgPos`	行为变更
`campaignId`	`campaign.id`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	行为变更
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` - `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` - `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	行为变更
`monthEnd`	行为变更
`monthStart`	`segments.month`
`productAgeGroup`	行为变更
`productAvailability`	行为变更
`productBrand`	`segments.product_brand`
`productCategory`	行为变更
`productCategoryLevel1`	`segments.product_bidding_category_level1`
`productCategoryLevel2`	`segments.product_bidding_category_level2`
`productCategoryLevel3`	`segments.product_bidding_category_level3`
`productCategoryLevel4`	`segments.product_bidding_category_level4`
`productCategoryLevel5`	`segments.product_bidding_category_level5`
`productChannel`	`segments.product_channel`
`productChannelExclusivity`	`segments.product_channel_exclusivity`
`productColor`	行为变更
`productCondition`	`segments.product_condition`
`productCostOfGoodsSold`	行为变更
`productCountry`	`segments.product_country`
`productCustomLabel0`	`segments.product_custom_attribute0`
`productCustomLabel1`	`segments.product_custom_attribute1`
`productCustomLabel2`	`segments.product_custom_attribute2`
`productCustomLabel3`	`segments.product_custom_attribute3`
`productCustomLabel4`	`segments.product_custom_attribute4`
`productGender`	行为变更
`productGtin`	行为变更
`productId`	`segments.product_item_id`
`productItemGroupId`	行为变更
`productLandingPageUrl`	行为变更
`productLanguage`	`segments.product_language`
`productMaterial`	行为变更
`productMpn`	行为变更
`productPattern`	行为变更
`productPrice`	行为变更
`productSalePrice`	行为变更
`productSize`	行为变更
`productStoreId`	`segments.product_store_id`
`productTitle`	`segments.product_title`
`productTypeLevel1`	`segments.product_type_l1`
`productTypeLevel2`	`segments.product_type_l2`
`productTypeLevel3`	`segments.product_type_l3`
`productTypeLevel4`	`segments.product_type_l4`
`productTypeLevel5`	`segments.product_type_l5`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`status`	行为变更
`visits`	`Not available in V0`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

产品组报告

`productGroup` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	行为变更
`bidStrategyInherited`	行为变更
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions` - `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value` - `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions` - `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`effectiveBidStrategy`	行为变更
`effectiveBidStrategyId`	行为变更
`effectiveLabels`	行为变更
`effectiveProductGroupMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`engineStatus`	`ad_group_criterion.engine_status`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`productGroup`	`product_group_view.resource_name`
`productGroupClickserverUrl`	`ad_group_criterion.tracking_url_template`
`productGroupId`	`ad_group_criterion.criterion_id`
`productGroupLandingPage`	`ad_group_criterion.final_urls`
`productGroupMaxBid`	行为变更
`productGroupMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`productGroupMinBid`	行为变更
`productGroupPartitionType`	`ad_group_criterion.listing_group.type`
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

ProductLeadAndCrossSell 报告

`productLeadAndCrossSell` 报告中的列名称	新版 Search Ads 360 Reporting API 的对应关系
`accountId`	`customer.id`
`adGroupId`	`ad_group.id`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`campaignId`	`campaign.id`
`crossSellAverageUnitPrice`	`metrics.cross_sell_revenue_micros` / `metrics.cross_sell_units_sold`
`crossSellCostOfGoodsSold`	`metrics.cross_sell_cost_of_goods_sold_micros`
`crossSellGrossFromUnitsSold`	`metrics.cross_sell_revenue_micros`
`crossSellGrossProfitMargin`	`metrics.cross_sell_gross_profit_micros`
`crossSellRevenueFromUnitsSold`	`metrics.cross_sell_revenue_micros`
`crossSellUnitsSold`	`metrics.cross_sell_units_sold`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	行为变更
`dfaActionsCrossEnv`	行为变更
`dfaRevenue`	行为变更
`dfaRevenueCrossEnv`	行为变更
`dfaTransactions`	行为变更
`dfaTransactionsCrossEnv`	行为变更
`dfaWeightedActions`	行为变更
`dfaWeightedActionsCrossEnv`	行为变更
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	使用 `conversion_action`
`floodlightActivityTag`	使用 `conversion_action`
`floodlightGroup`	行为变更
`floodlightGroupId`	行为变更
`floodlightGroupTag`	使用 `conversion_action`
`leadAverageUnitPrice`	`metrics.lead_revenue_micros` / `metrics.lead_units_sold`
`leadCostOfGoodsSold`	`metrics.lead_cost_of_goods_sold_micros`
`leadGrossProfitFromUnitsSold`	`metrics.lead_gross_profit_micros`
`leadGrossProfitMargin`	行为变更
`leadRevenueFromUnitsSold`	`metrics.lead_revenue_micros`
`leadUnitsSold`	`metrics.lead_units_sold`
`monthEnd`	行为变更
`monthStart`	`segments.month`
`productAgeGroup`	行为变更
`productAvailability`	行为变更
`productAverageUnitPrice`	行为变更
`productBrand`	`segments.product_brand` `segments.product_sold_brand`
`productCategory`	行为变更
`productCategoryLevel1`	`segments.product_bidding_category_level1` `segments.product_sold_bidding_category_level1`¹⁰
`productCategoryLevel2`	`segments.product_bidding_category_level2` `segments.product_sold_bidding_category_level2`
`productCategoryLevel3`	`segments.product_bidding_category_level3` `segments.product_sold_bidding_category_level3`
`productCategoryLevel4`	`segments.product_bidding_category_level4` `segments.product_sold_bidding_category_level4`
`productCategoryLevel5`	`segments.product_bidding_category_level5` `segments.product_sold_bidding_category_level5`
`productChannel`	`segments.product_channel` `segments.product_sold_channel`
`productChannelExclusivity`	`segments.product_channel_exclusivity` `segments.product_sold_channel_exclusivity`
`productColor`	行为变更
`productCondition`	`segments.product_condition` `segments.product_sold_condition`
`productCostOfGoodsSold`	行为变更
`productCountry`	`segments.product_country` `segments.product_sold_country`
`productCustomLabel0`	`segments.product_custom_attribute0` `segments.product_sold_custom_attribute0`
`productCustomLabel1`	`segments.product_custom_attribute1` `segments.product_sold_custom_attribute1`
`productCustomLabel2`	`segments.product_custom_attribute2` `segments.product_sold_custom_attribute2`
`productCustomLabel3`	`segments.product_custom_attribute3` `segments.product_sold_custom_attribute3`
`productCustomLabel4`	`segments.product_custom_attribute4` `segments.product_sold_custom_attribute4`
`productGender`	行为变更
`productGtin`	行为变更
`productId`	`segments.product_item_id` `segments.product_sold_item_id`
`productItemGroupId`	行为变更
`productLandingPageUrl`	行为变更
`productLanguage`	`segments.product_language` `segments.product_sold_language`
`productMaterial`	行为变更
`productMpn`	行为变更
`productPattern`	行为变更
`productPrice`	行为变更
`productRevenueFromUnitsSold`	行为变更
`productSalePrice`	行为变更
`productSize`	行为变更
`productStoreId`	`segments.product_store_id`
`productTitle`	`segments.product_title` `segments.product_sold_title`
`productTypeLevel1`	`segments.product_type_l1` `segments.product_type_l1`
`productTypeLevel2`	`segments.product_type_l2` `segments.product_type_l2`
`productTypeLevel3`	`segments.product_type_l3` `segments.product_type_l3`
`productTypeLevel4`	`segments.product_type_l4` `segments.product_type_l4`
`productTypeLevel5`	`segments.product_type_l5` `segments.product_type_l5`
`productUnitsSold`	行为变更
`quarterEnd`	行为变更
`quarterStart`	`segments.quarter`
`weekEnd`	行为变更
`weekStart`	`segments.week`
`yearEnd`	行为变更
`yearStart`	`segments.year`

访问报告

`visit` 报告中的列名称	新版 Search Ads 360 Reporting API 映射
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`⁹
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adId`	`visit.ad_id`
`advertiser`	请参阅账号管理
`advertiserId`	请参阅账号管理
`agency`	请参阅账号管理
`agencyId`	请参阅账号管理
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`deviceSegment`	`segments.device`
`feedId`	行为变更
`feedItemId`	行为变更
`feedType`	行为变更
`inventoryAccountId`	`visit.merchant_id`
`isUnattributedAd`	行为变更
`keywordId`	`visit.criterion_id`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordText`	`ad_group_criterion.keyword.text`
`productChannel`	`visit.product_channel`
`productCountry`	`visit.product_country_code`
`productGroupId`	`ad_group_criterion.criterion_id`
`productId`	`visit.product_id`
`productLanguage`	`visit.product_language_code`
`productStoreId`	`visit.product_store_id`
`productTargetId`	行为变更
`status`	行为变更
`visitDate`	`segments.date`
`visitExternalClickId`	`visit.click_id`
`visitId`	`visit.id`
`visitNetworkType`	`segments.ad_network_type`
`visitReferrer`	行为变更
`visitSearchQuery`	行为变更
`visitTimestamp`	`visit.visit_date_time`

备注

{ad type} 可以是 text_ad、expanded_text_ad 或 expanded_dynamic_search_ad。
使用 ad_group_ad.engine_id 为 Search Ads 360 账号（例如Microsoft、Yahoo Japan 等）和 ad_group_ad.ad.id（针对非 Search Ads 360 账号）。
{ad type} 可以是 text_ad 或 expanded_text_ad。
{ad type} 可以是 expanded_text_ad 或 responsive_search_ad。
在 FROM 子句中使用适当的资源（例如gender_view）。请参阅报告映射。
使用 FROM 子句中的适当资源（例如campaign_asset（对于在广告系列一级制作的素材资源）。请参阅提取资源属性和指标。
在 FROM 子句中使用 keyword_view 查询指标。
在 WHERE 子句中使用 negative=true 进行过滤。例如 SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
直接从 ad_group_ad 资源查询 ad_group_ad 字段。然后，从相应资源（例如keyword_view），并使用 ad_id（对于 conversion 和 visit）或 ad_group_criterion.resource_name（对于 keyword_view）将这两个查询关联起来。
例如
SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
使用 product 细分来标识宣传的产品，使用 product_sold 细分来标识销售的产品

Search Ads 360 Reporting API 的字段映射 使用集合让一切井井有条 根据您的偏好保存内容并对其进行分类。

账号报告

广告报告

广告组报告

AdGroupTarget 报告

广告客户报告

BidStrategy 报告

广告系列报告

CampaignTarget 报告

转化报告

FeedItem 报告

FloodlightActivity 报告

关键字报告

NegativeAdGroupKeyword 报告

NegativeAdGroupTarget 报告

NegativeCampaignKeyword 报告

NegativeCampaignTarget 报告

PaidAndOrganic 报告

ProductAdvertised 报告

产品组报告

ProductLeadAndCrossSell 报告

访问报告

备注

Search Ads 360 Reporting API 的字段映射