As tabelas a seguir mapeiam campos da API antiga do Search Ads 360 para recursos da nova API Search Ads 360 Reporting.
Relatório da conta
Relatório de anúncios
Nomes das colunas no relatório ad |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name |
adDescription1 |
ad_group_ad.ad.{ad type}.description1 1 |
adDescription2 |
ad_group_ad.ad.{ad type}.description2 1 |
adDisplayUrl |
ad_group_ad.ad.display_url |
adEngineId |
ad_group_ad.engine_id ou ad_group_ad.ad.id 2 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adHeadline |
ad_group_ad.ad.{ad type}.headline 3 |
adHeadline2 |
ad_group_ad.ad.expanded_text_ad.headline2 |
adHeadline3 |
ad_group_ad.ad.expanded_text_ad.headline3 |
adId |
ad_group_ad.ad.id |
adLabels |
ad_group_ad.labels |
adLandingPage |
ad_group_ad.ad.final_urls |
adPathField1 |
ad_group_ad.ad.{ad type}.path1 4 |
adPathField2 |
ad_group_ad.ad.{ad type}.path2 4 |
adPromotionLine |
Mudança de comportamento |
adType |
ad_group_ad.ad.type |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Mudança de comportamento |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
ad_group_ad.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
effectiveLabels |
Not available in V0 |
engineStatus |
ad_group_ad.engine_status |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightGroup |
Mudança de comportamento |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
impr |
metrics.impressions |
isUnattributedAd |
Not available |
lastModifiedTimestamp |
ad_group_ad.last_modified_time |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
status |
ad_group_ad.status |
visits |
metrics.visits |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório do grupo de anúncios
Nomes das colunas no relatório adGroup |
novo mapeamento da API Search Ads 360 Reporting |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupBroadMaxCpc |
Mudança de comportamento |
adGroupContentMaxCpc |
Mudança de comportamento |
adGroupDesktopBidAdjustment |
ad_group_bid_modifier |
adGroupEndDate |
ad_group.end_date |
adGroupEngineId |
ad_group.engine_id |
adGroupExactMaxCpc |
Mudança de comportamento |
adGroupId |
ad_group.id |
adGroupLabels |
ad_group.labels label.name |
adGroupMobileBidAdjustment |
ad_group_bid_modifier |
adGroupPhraseMaxCpc |
Mudança de comportamento |
adGroupSearchMaxCpc |
ad_group.cpc_bid_micros |
adGroupStartDate |
ad_group.start_date |
adGroupStatus |
ad_group.status |
adGroupTabletBidAdjustment |
ad_group_bid_modifier |
adGroupType |
ad_group.type |
adRotation |
ad_group.ad_rotation_mode |
advertiser |
Consulte Gerenciamento da conta |
advertiserId |
Consulte Gerenciamento da conta |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Mudança de comportamento |
bidStrategyInherited |
Mudança de comportamento |
bingAdsAdDistributions |
Mudança de comportamento |
bingAdsLanguage |
ad_group.language_code |
callCallOnly |
Mudança de comportamento |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
Mudança de comportamento |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
cityTargets |
ad_group_criterion.location.geo_target_constant |
clicks |
metrics.clicks |
clicksWithFeedItemShowing |
Mudança de comportamento |
cost |
metrics.cost_micros |
costWithFeedItemShowing |
Mudança de comportamento |
countryTargets |
ad_group_criterion.location.geo_target_constant |
creationTimestamp |
ad_group.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
deviceTargets |
ad_group_bid_modifier.device.type |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveCityTargets |
Same as cityTargets |
effectiveCountryTargets |
Same as countryTargets |
effectiveDeviceTargets |
ad_group_bid_modifier.device.type |
effectiveLabels |
Not available in V0 |
effectiveMetroTargets |
Same as metroTargets |
effectiveProvinceTargets |
Same as provinceTargets |
engineRemarketingListTargetAll |
ad_group.targeting_setting.target_restrictions |
engineStatus |
ad_group.engine_status |
feedId |
asset_set.id |
feedItemId |
asset.id |
feedType |
asset.type |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightGroup |
Mudança de comportamento |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
impr |
metrics.impressions |
lastModifiedTimestamp |
ad_group.last_modified_time |
locationBusinessName |
Not available in V0 |
locationCategory |
Mudança de comportamento |
locationDetails |
Not available in V0 |
locationFilter |
Mudança de comportamento |
metroTargets |
ad_group_criterion.location.geo_target_constant |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
provinceTargets |
ad_group_criterion.location.geo_target_constant |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
ad_group.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
Mudança de comportamento |
visits |
metrics.visits |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório "AdGroupTarget"
Nomes das colunas no relatório adGroupTarget |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adGroupTargetId |
ad_group_criterion.criterion_id |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta. |
adWordsConversions |
metrics.client_account_conversions 5 |
adWordsConversionValue |
metrics.client_account_conversions_value 5 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 5 |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta |
ageTargetAgeRange |
ad_group_criterion.age_range.type |
ageTargetBidModifier |
ad_group_criterion.bid_modifier |
avgCpc |
metrics.average_cpc 5 |
avgCpm |
metrics.average_cpm 5 |
avgPos |
Mudança de comportamento |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks 5 |
cost |
metrics.cost_micros 5 |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr 5 |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date 5 |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date 5 |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date a metrics.cross_device_conversions_value_by_conversion_date 5 |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date 5 |
dfaTransactions |
metrics.all_conversions_by_conversion_date a metrics.cross_device_conversions_by_conversion_date 5 |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date 5 |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
dynamicSearchAdsTargetConditions |
ad_group_criterion.webpage.conditions |
dynamicSearchAdsTargetCoverage |
ad_group_criterion.webpage.coverage_percentage |
dynamicSearchAdsTargetCpcBid |
ad_group_criterion.cpc_bid_micros |
dynamicSearchAdsTargetLandingPageUrl |
dynamic_search_ads_search_term_view.landing_page |
engineRemarketingList |
ad_group_criterion.user_list.user_list user_list.name |
engineRemarketingListBidModifier |
ad_group_criterion.bid_modifier |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightGroup |
Mudança de comportamento |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
genderTargetBidModifier |
ad_group_criterion.bid_modifier |
genderTargetGenderType |
ad_group_criterion.gender.type |
impr |
metrics.impressions 5 |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
locationTargetBidModifier |
ad_group_criterion.bid_modifier |
locationTargetName |
ad_group_criterion.location.geo_target_constant |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
unclassifiedTargetName |
Mudança de comportamento |
unclassifiedTargetType |
Mudança de comportamento |
visits |
Not available in V0 |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório do anunciante
Relatório "BidStrategy"
Nomes das colunas no relatório bidStrategy |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Mudança de comportamento |
bidStrategy |
bidding_strategy.name |
bidStrategyGoal |
bidding_strategy.target_* |
bidStrategyId |
bidding_strategy.id |
bidStrategyMaxBid |
bidding_strategy.target_{}.cpc_bid_ceiling_micros |
bidStrategyMinBid |
bidding_strategy.target_{}.cpc_bid_floor_micros |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
cpaTarget |
bidding_strategy.target_cpa.target_cpa_micros |
creationTimestamp |
Mudança de comportamento |
ctr |
metrics.ctr |
date |
segments.date |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
ersTarget |
bidding_strategy.target_roas.target_roas |
floodlightActivityTargetIds |
Use segments.conversion_action para receber uma lista de informações do Floodlight |
floodlightOptimizationEnabled |
use segments.conversion_action para verificar se ela está otimizando para conversões do Floodlight. |
highPosition |
Mudança de comportamento |
impr |
metrics.impressions |
lastModifiedTimestamp |
Mudança de comportamento |
lowPosition |
Mudança de comportamento |
monthEnd |
Mudança de comportamento |
monthlySpendTarget |
bidding_strategy.target_spend.target_spend_micros |
monthStart |
segments.month |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
roasTarget |
bidding_strategy.target_roas.target_roas |
status |
bidding_strategy.status |
type |
bidding_strategy.type |
visits |
Not available in V0 |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório de campanha
Nomes das colunas no relatório campaign |
novo mapeamento da API Search Ads 360 Reporting |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta. |
adWordsBidStrategy |
campaign.bidding_strategy_type |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Mudança de comportamento |
bidStrategyInherited |
Mudança de comportamento |
bingAdsBudgetType |
campaign_budget.period campaign_budget.delivery_method |
callCallOnly |
Mudança de comportamento |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
Mudança de comportamento |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
campaign |
campaign.name |
campaignDesktopBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignEndDate |
campaign.end_date |
campaignEngineId |
campaign.engine_id |
campaignId |
campaign.id |
campaignLabels |
label.name using campaign_label resource |
campaignMobileBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignStartDate |
campaign.start_date |
campaignStatus |
campaign.status |
campaignTabletBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignType |
campaign.advertising_channel_type campaign.advertising_channel_sub_type |
cityTargets |
campaign_criterion.location.geo_target_constant |
clicks |
metrics.clicks |
clicksWithFeedItemShowing |
Mudança de comportamento |
cost |
metrics.cost_micros |
costWithFeedItemShowing |
Mudança de comportamento |
countryTargets |
campaign_criterion.location.geo_target_constant |
creationTimestamp |
campaign.creation_time |
ctr |
metrics.ctr |
dailyBudget |
campaign_budget.period campaign_budget.amount_micros |
date |
segments.date |
deliveryMethod |
campaign_budget.delivery_method |
deviceSegment |
segments.device |
deviceTargets |
campaign_criterion.device.type |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
displayBudgetLostImpressionShare |
metrics.content_budget_lost_impression_share |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveCityTargets |
campaign_criterion.location.geo_target_constant |
effectiveCountryTargets |
campaign_criterion.location.geo_target_constant |
effectiveDeviceTargets |
campaign_criterion.device.type |
effectiveLabels |
Not available in V0 |
effectiveMetroTargets |
campaign_criterion.location.geo_target_constant |
effectiveProvinceTargets |
campaign_criterion.location.geo_target_constant |
engineStatus |
Not available now. It will map to campaign.engine_status |
excludedCityTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
excludedCountryTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
excludedMetroTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
excludedProvinceTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
feedId |
asset_set.id |
feedItemId |
asset.id |
feedType |
asset.type |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightGroup |
Mudança de comportamento |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
impr |
metrics.impressions |
keywordNearMatchEnabled |
Mudança de comportamento |
lastModifiedTimestamp |
campaign.last_modified_time |
languageTargets |
campaign_criterion.language.language_constant |
locationBusinessName |
Not available in V0 |
locationCategory |
Mudança de comportamento |
locationDetails |
Not available in V0 |
locationFilter |
Mudança de comportamento |
metroTargets |
campaign_criterion.location.geo_target_constant |
monthEnd |
Mudança de comportamento |
monthlyBudget |
campaign_budget.period campaign_budget.amount_micros |
monthStart |
segments.month |
networkTarget |
campaign.network_settings.target_{network_type} |
provinceTargets |
campaign_criterion.location.geo_target_constant |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchBudgetLostAbsoluteTopImpressionShare |
metrics.search_budget_lost_absolute_top_impression_share |
searchBudgetLostImpressionShare |
metrics.search_budget_lost_impression_share |
searchBudgetLostTopImpressionShare |
metrics.search_budget_lost_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
campaign.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
Mudança de comportamento |
visits |
metrics.visits |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yahooGeoTargets |
campaign_criterion.location.geo_target_constant |
yahooJapanBidStrategy |
bidding_strategy.name |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório "CampaignTarget"
Nomes das colunas no relatório campaignTarget |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Consulte Gerenciamento da conta |
advertiserId |
Consulte Gerenciamento da conta. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Mudança de comportamento |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
campaignTargetId |
campaign_criterion.criterion_id |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
Mudança de comportamento |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value - metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
engineRemarketingList |
campaign_criterion.user_list.user_list user_list.name |
engineRemarketingListBidModifier |
campaign_criterion.bid_modifier |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightGroup |
Mudança de comportamento |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
impr |
metrics.impressions |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
locationTargetBidModifier |
campaign_criterion.bid_modifier |
locationTargetName |
campaign_criterion.location.geo_target_constant |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
status |
campaign_criterion.status |
visits |
Not available in V0 |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório de conversões
Nomes das colunas no relatório conversion |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.descriptive_name |
ad |
ad_group_ad.ad.name 9 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adId |
conversion.ad_id |
advertiser |
Consulte Gerenciamento da conta. |
advertiserConversionId |
conversion.advertiser_conversion_id |
advertiserId |
Consulte Gerenciamento da conta |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
conversionAttributionType |
conversion.attribution_type |
conversionDate |
conversion.conversion_date_time |
conversionId |
conversion.id |
conversionLastModifiedTimestamp |
conversion.conversion_last_modified_date_time |
conversionQuantity |
conversion.conversion_quantity |
conversionRevenue |
conversion.conversion_revenue_micros |
conversionSearchTerm |
Mudança de comportamento |
conversionTimestamp |
conversion.conversion_date_time |
conversionType |
Mudança de comportamento |
conversionVisitExternalClickId |
conversion.click_id |
conversionVisitId |
conversion.visit_id |
conversionVisitTimestamp |
conversion.conversion_visit_date_time |
deviceSegment |
segments.device |
feedId |
Mudança de comportamento |
feedItemId |
Mudança de comportamento |
feedType |
Mudança de comportamento |
floodlightActivity |
use s conversion_action ; |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightEventRequestString |
Mudança de comportamento |
floodlightGroup |
use s conversion_action ; |
floodlightGroupConversionType |
use s conversion_action ; |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
floodlightOrderId |
conversion.floodlight_order_id |
floodlightOriginalRevenue |
conversion.floodlight_original_revenue |
floodlightReferrer |
Mudança de comportamento |
inventoryAccountId |
conversion.merchant_id |
isUnattributedAd |
Mudança de comportamento |
keywordId |
conversion.criterion_id |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordText |
ad_group_criterion.keyword.text |
productChannel |
conversion.product_channel |
productCountry |
conversion.product_country_code |
productGroupId |
ad_group_criterion.criterion_id |
productId |
conversion.product_id |
productLanguage |
conversion.product_language_code |
productStoreId |
conversion.product_store_id |
productTargetId |
Mudança de comportamento |
status |
conversion.status |
Relatório FeedItem
Nomes das colunas no relatório feedItem |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta |
adWordsConversions |
metrics.client_account_conversions 6 |
adWordsConversionValue |
metrics.client_account_conversions_value 6 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 6 |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc 6 |
avgCpm |
metrics.average_cpm 6 |
avgPos |
Mudança de comportamento |
callCallOnly |
Mudança de comportamento |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
Mudança de comportamento |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
clicks |
metrics.clicks 6 |
clicksWithFeedItemShowing |
Mudança de comportamento |
cost |
metrics.cost_micros 6 |
costWithFeedItemShowing |
Mudança de comportamento |
creationTimestamp |
asset.creation_time |
ctr |
metrics.ctr 6 |
date |
segments.date |
dfaActions |
metrics.all_conversions - metrics.cross_device_conversions 6 |
dfaActionsCrossEnv |
metrics.all_conversions 6 |
dfaRevenue |
metrics.all_conversions_value a metrics.cross_device_conversions_value 6 |
dfaRevenueCrossEnv |
metrics.all_conversions_value 6 |
dfaTransactions |
metrics.all_conversions - metrics.cross_device_conversions 6 |
dfaTransactionsCrossEnv |
metrics.all_conversions 6 |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
engineStatus |
asset.engine_status |
feedId |
asset_set.id |
feedItemId |
asset.id |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightGroup |
Mudança de comportamento |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
impr |
metrics.impressions 6 |
lastModifiedTimestamp |
asset.last_modified_time |
locationBusinessName |
Not available in V0 |
locationCategory |
Mudança de comportamento |
locationDetails |
Not available in V0 |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
asset.status |
visits |
|
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório FloodlightActivity
Nomes das colunas no relatório floodlightActivity |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
advertiser |
Consulte Gerenciamento da conta |
advertiserId |
Consulte Gerenciamento da conta. |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta. |
creationTimestamp |
conversion_action.creation_time |
floodlightActivity |
conversion_action.name |
floodlightActivityId |
conversion_action.floodlight_settings.activity_id |
floodlightActivityTag |
conversion_action.floodlight_settings.activity_tag |
floodlightConfigurationId |
Mudança de comportamento |
floodlightGroup |
Mudança de comportamento |
floodlightGroupConversionType |
conversion_action.type |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
conversion_action.floodlight_settings.activity_group_tag |
lastModifiedTimestamp |
Mudança de comportamento |
status |
conversion_action.status |
Relatório de palavras-chave
Nomes das colunas no relatório keyword |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name 9 |
adDescription1 |
ad_group_ad.ad.{ad type}.description1 1 e9 |
adDescription2 |
ad_group_ad.ad.{ad type}.description2 1 e9 |
adDisplayUrl |
ad_group_ad.ad.display_url 9 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adHeadline |
ad_group_ad.ad.{ad type}.headline 3,9 |
adHeadline2 |
ad_group_ad.ad.expanded_text_ad.headline2 9 |
adHeadline3 |
ad_group_ad.ad.expanded_text_ad.headline3 9 |
adId |
ad_group_ad.ad.id 9 |
adLandingPage |
ad_group_ad.ad.final_urls 9 |
adPromotionLine |
Mudança de comportamento |
adType |
ad_group_ad.ad.type 9 |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta |
adWordsConversions |
metrics.client_account_conversions 7 |
adWordsConversionValue |
metrics.client_account_conversions_value 7 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 7 |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta. |
avgCpc |
metrics.average_cpc 7 |
avgCpm |
metrics.average_cpm 7 |
avgPos |
Mudança de comportamento |
bidStrategyInherited |
Mudança de comportamento |
bingKeywordParam2 |
Mudança de comportamento |
bingKeywordParam3 |
Mudança de comportamento |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks 7 |
cost |
metrics.cost_micros 7 |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr 7 |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date 7 |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date 7 |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date 7 |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date 7 |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date 7 |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date 7 |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveKeywordMaxCpc |
ad_group_criterion.effective_cpc_bid_micros |
effectiveLabels |
Not available in V0 |
engineStatus |
ad_group_criterion.engine_status |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
use s conversion_action ; |
floodlightActivityTag |
use s conversion_action ; |
floodlightGroup |
Mudança de comportamento |
floodlightGroupId |
Mudança de comportamento |
floodlightGroupTag |
use s conversion_action ; |
impr |
metrics.impressions 7 |
isDisplayKeyword |
Mudança de comportamento |
isUnattributedAd |
Not available in V0 |
keywordClickserverUrl |
ad_group_criterion.tracking_url_template |
keywordEngineId |
ad_group_criterion.engine_id |
keywordId |
ad_group_criterion.criterion_id |
keywordLabels |
ad_group_criterion_label.label label.name |
keywordLandingPage |
ad_group_criterion.final_urls |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordMaxBid |
bidding_strategy.target_{}.cpc_bid_ceiling_micros |
keywordMaxCpc |
ad_group_criterion.cpc_bid_micros |
keywordMinBid |
bidding_strategy.target_{}.cpc_bid_floor_micros |
keywordText |
ad_group_criterion.keyword.text |
keywordUrlParams |
ad_group_criterion.final_url_suffix |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
qualityScoreAvg |
metrics.historical_quality_score 7 |
qualityScoreCurrent |
ad_group_criterion.quality_info.quality_score |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
topOfPageBidAvg |
Mudança de comportamento |
topOfPageBidCurrent |
ad_group_criterion.position_estimates.top_of_page_cpc_micros |
visits |
metrics.visits 7 |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório NegativoAdPalavra-chave
Nomes das colunas no relatório negativeAdGroupKeyword |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
Consulte Gerenciamento da conta |
advertiserId |
Consulte Gerenciamento da conta |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
ad_group_criterion.creation_time |
engineStatus |
Mudança de comportamento |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
negativeAdGroupKeywordId |
ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative) 8 |
negativeAdGroupKeywordMatchType |
ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative) 8 |
negativeAdGroupKeywordText |
ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative) 8 |
status |
ad_group_criterion.status (filtering with ad_group_criterion.negative) 8 |
Relatório "NegativeAdGroupTarget"
Nomes das colunas no relatório negativeAdGroupTarget |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
Consulte Gerenciamento da conta |
advertiserId |
Consulte Gerenciamento da conta. |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta |
ageTargetAgeRange |
ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative) 8 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
ad_group_criterion.creation_time |
dynamicSearchAdsTargetConditions |
ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative) 8 |
engineRemarketingList |
ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative) 8 |
genderTargetGenderType |
ad_group_criterion.gender.type (filtering with ad_group_criterion.negative) 8 |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
locationTargetName |
ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative) 8 |
negativeAdGroupTargetId |
ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative) 8 |
status |
ad_group_criterion.status (filtering with ad_group_criterion.negative) 8 |
Relatório "NegativeCampaignKeyword"
Nomes das colunas no relatório negativeCampaignKeyword |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
Mudança de comportamento |
engineStatus |
Mudança de comportamento |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
negativeCampaignKeywordId |
campaign_criterion.criterion_id (filtering with campaign_criterion.negative) 8 |
negativeCampaignKeywordMatchType |
campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative) 8 |
negativeCampaignKeywordText |
campaign_criterion.keyword.text (filtering with campaign_criterion.negative) 8 |
status |
campaign_criterion.status (filtering with campaign_criterion.negative) 8 |
Relatório "NegativeCampaignTarget"
Nomes das colunas no relatório negativeCampaignTarget |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta. |
agency |
Consulte Gerenciamento da conta. |
agencyId |
Consulte Gerenciamento da conta. |
ageTargetAgeRange |
campaign_criterion.age_range.type (filtering with campaign_criterion.negative) 8 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
Mudança de comportamento |
dynamicSearchAdsTargetConditions |
campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative) 8 |
engineRemarketingList |
campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative) 8 |
genderTargetGenderType |
campaign_criterion.gender.type (filtering with campaign_criterion.negative) 8 |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
locationTargetName |
campaign_criterion.location.geo_target_constant campaign_criterion.negative 8 |
negativeCampaignTargetId |
campaign_criterion.criterion_id (filtering with campaign_criterion.negative) 8 |
status |
campaign_criterion.status (filtering with campaign_criterion.negative) 8 |
Relatório "PaidAndOrganic"
Nomes das colunas no relatório paidAndOrganic |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
|
adGroupId |
|
advertiser |
Consulte Gerenciamento da conta |
advertiserId |
Consulte Gerenciamento da conta. |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta |
campaign |
|
campaignId |
|
date |
segments.date |
keywordId |
segments.keyword.ad_group_criterion |
keywordMatchType |
segments.keyword.info.match_type |
keywordText |
segments.keyword.info.text |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
organicAvgPos |
Mudança de comportamento |
organicClicks |
metrics.organic_clicks |
organicCtr |
|
organicQueries |
metrics.organic_queries |
paidAndOrganicClicks |
metrics.combined_clicks |
paidAndOrganicCtr |
metrics.ctr |
paidAndOrganicQueries |
metrics.combined_queries |
paidAvgPos |
Mudança de comportamento |
paidClicks |
|
paidCostPerClick |
metrics.average_cpc |
paidCtr |
|
paidImpressions |
|
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
searchQuery |
paid_organic_search_term_view.search_term |
serpType |
segments.search_engine_results_page_type |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório Product Anuncied
Relatório de grupo de produtos
Nomes das colunas no relatório productGroup |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Mudança de comportamento |
bidStrategyInherited |
Mudança de comportamento |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value - metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Mudança de comportamento |
dfaWeightedActionsCrossEnv |
Mudança de comportamento |
effectiveBidStrategy |
Mudança de comportamento |
effectiveBidStrategyId |
Mudança de comportamento |
effectiveLabels |
Mudança de comportamento |
effectiveProductGroupMaxCpc |
ad_group_criterion.effective_cpc_bid_micros |
engineStatus |
ad_group_criterion.engine_status |
impr |
metrics.impressions |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
monthEnd |
Mudança de comportamento |
monthStart |
segments.month |
productGroup |
product_group_view.resource_name |
productGroupClickserverUrl |
ad_group_criterion.tracking_url_template |
productGroupId |
ad_group_criterion.criterion_id |
productGroupLandingPage |
ad_group_criterion.final_urls |
productGroupMaxBid |
Mudança de comportamento |
productGroupMaxCpc |
ad_group_criterion.cpc_bid_micros |
productGroupMinBid |
Mudança de comportamento |
productGroupPartitionType |
ad_group_criterion.listing_group.type |
quarterEnd |
Mudança de comportamento |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
visits |
Not available in V0 |
weekEnd |
Mudança de comportamento |
weekStart |
segments.week |
yearEnd |
Mudança de comportamento |
yearStart |
segments.year |
Relatório ProductLeadAndCrossSell
Relatório de visitas
Nomes das colunas no relatório visit |
Novo mapeamento da API Search Ads 360 Reporting |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name 9 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adId |
visit.ad_id |
advertiser |
Consulte Gerenciamento da conta. |
advertiserId |
Consulte Gerenciamento da conta. |
agency |
Consulte Gerenciamento da conta |
agencyId |
Consulte Gerenciamento da conta. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
deviceSegment |
segments.device |
feedId |
Mudança de comportamento |
feedItemId |
Mudança de comportamento |
feedType |
Mudança de comportamento |
inventoryAccountId |
visit.merchant_id |
isUnattributedAd |
Mudança de comportamento |
keywordId |
visit.criterion_id |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordText |
ad_group_criterion.keyword.text |
productChannel |
visit.product_channel |
productCountry |
visit.product_country_code |
productGroupId |
ad_group_criterion.criterion_id |
productId |
visit.product_id |
productLanguage |
visit.product_language_code |
productStoreId |
visit.product_store_id |
productTargetId |
Mudança de comportamento |
status |
Mudança de comportamento |
visitDate |
segments.date |
visitExternalClickId |
visit.click_id |
visitId |
visit.id |
visitNetworkType |
segments.ad_network_type |
visitReferrer |
Mudança de comportamento |
visitSearchQuery |
Mudança de comportamento |
visitTimestamp |
visit.visit_date_time |
Observações
{ad type}
pode sertext_ad
,expanded_text_ad
ouexpanded_dynamic_search_ad
.- Use
ad_group_ad.engine_id
para contas do Search Ads 360 (por exemplo, Microsoft, Yahoo Japan etc.) ead_group_ad.ad.id
para contas que não são do Search Ads 360. {ad type}
pode sertext_ad
ouexpanded_text_ad
.{ad type}
pode serexpanded_text_ad
ouresponsive_search_ad
.- Consultar métricas usando o recurso apropriado na cláusula
FROM
(por exemplo,gender_view
para critérios de gênero). Consulte mapeamentos de relatórios. - Métricas de consulta usando o recurso apropriado na cláusula
FROM
(por exemplo,campaign_asset
para recursos criados no nível da campanha). Consulte Como buscar atributos e métricas do recurso. - Consultar métricas usando
keyword_view
na cláusulaFROM
. - Filtre usando
negative=true
na cláusulaWHERE
. Por exemplo,SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
- Consultar campos
ad_group_ad
diretamente do recursoad_group_ad
. Em seguida, consulte outros campos do recurso apropriado (por exemplo,keyword_view
) e usead_id
(paraconversion
evisit
) ouad_group_criterion.resource_name
(parakeyword_view
) para vincular as duas consultas.
Por exemplo,
SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
- Use segmentos
product
para identificar o produto anunciado e segmentosproduct_sold
para identificar os produtos vendidos.