Mapeamentos de campo da API Search Ads 360 Reporting

As tabelas a seguir mapeiam campos da API antiga do Search Ads 360 para recursos da nova API Search Ads 360 Reporting.

Relatório da conta

Nomes das colunas no relatório account novo mapeamento da API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountCurrencyCode customer.currency_code
accountEngineId customer.engine_id
accountId customer.id
accountTimeZone customer.time_zone
accountType customer.account_type
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Mudança de comportamento
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Mudança de comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Mudança de comportamento
visits metrics.visits
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório de anúncios

Nomes das colunas no relatório ad Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name
adDescription1 ad_group_ad.ad.{ad type}.description11
adDescription2 ad_group_ad.ad.{ad type}.description21
adDisplayUrl ad_group_ad.ad.display_url
adEngineId ad_group_ad.engine_id ou ad_group_ad.ad.id2
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline3
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline2
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline3
adId ad_group_ad.ad.id
adLabels ad_group_ad.labels
adLandingPage ad_group_ad.ad.final_urls
adPathField1 ad_group_ad.ad.{ad type}.path14
adPathField2 ad_group_ad.ad.{ad type}.path24
adPromotionLine Mudança de comportamento
adType ad_group_ad.ad.type
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_ad.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
effectiveLabels Not available in V0
engineStatus ad_group_ad.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions
isUnattributedAd Not available
lastModifiedTimestamp ad_group_ad.last_modified_time
monthEnd Mudança de comportamento
monthStart segments.month
quarterEnd Mudança de comportamento
quarterStart segments.quarter
status ad_group_ad.status
visits metrics.visits
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório do grupo de anúncios

Nomes das colunas no relatório adGroup novo mapeamento da API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupBroadMaxCpc Mudança de comportamento
adGroupContentMaxCpc Mudança de comportamento
adGroupDesktopBidAdjustment ad_group_bid_modifier
adGroupEndDate ad_group.end_date
adGroupEngineId ad_group.engine_id
adGroupExactMaxCpc Mudança de comportamento
adGroupId ad_group.id
adGroupLabels ad_group.labels label.name
adGroupMobileBidAdjustment ad_group_bid_modifier
adGroupPhraseMaxCpc Mudança de comportamento
adGroupSearchMaxCpc ad_group.cpc_bid_micros
adGroupStartDate ad_group.start_date
adGroupStatus ad_group.status
adGroupTabletBidAdjustment ad_group_bid_modifier
adGroupType ad_group.type
adRotation ad_group.ad_rotation_mode
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta.
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
bidStrategyInherited Mudança de comportamento
bingAdsAdDistributions Mudança de comportamento
bingAdsLanguage ad_group.language_code
callCallOnly Mudança de comportamento
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Mudança de comportamento
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
cityTargets ad_group_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Mudança de comportamento
cost metrics.cost_micros
costWithFeedItemShowing Mudança de comportamento
countryTargets ad_group_criterion.location.geo_target_constant
creationTimestamp ad_group.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
deviceTargets ad_group_bid_modifier.device.type
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets Same as cityTargets
effectiveCountryTargets Same as countryTargets
effectiveDeviceTargets ad_group_bid_modifier.device.type
effectiveLabels Not available in V0
effectiveMetroTargets Same as metroTargets
effectiveProvinceTargets Same as provinceTargets
engineRemarketingListTargetAll ad_group.targeting_setting.target_restrictions
engineStatus ad_group.engine_status
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions
lastModifiedTimestamp ad_group.last_modified_time
locationBusinessName Not available in V0
locationCategory Mudança de comportamento
locationDetails Not available in V0
locationFilter Mudança de comportamento
metroTargets ad_group_criterion.location.geo_target_constant
monthEnd Mudança de comportamento
monthStart segments.month
provinceTargets ad_group_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Mudança de comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status ad_group.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Mudança de comportamento
visits metrics.visits
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório "AdGroupTarget"

Nomes das colunas no relatório adGroupTarget Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adGroupTargetId ad_group_criterion.criterion_id
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
adWordsConversions metrics.client_account_conversions5
adWordsConversionValue metrics.client_account_conversions_value5
adWordsViewThroughConversions metrics.client_account_view_through_conversions5
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta
ageTargetAgeRange ad_group_criterion.age_range.type
ageTargetBidModifier ad_group_criterion.bid_modifier
avgCpc metrics.average_cpc5
avgCpm metrics.average_cpm5
avgPos Mudança de comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks5
cost metrics.cost_micros5
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr5
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date5
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date5
dfaRevenue metrics.all_conversions_value_by_conversion_date a metrics.cross_device_conversions_value_by_conversion_date5
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date5
dfaTransactions metrics.all_conversions_by_conversion_date a metrics.cross_device_conversions_by_conversion_date5
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date5
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions
dynamicSearchAdsTargetCoverage ad_group_criterion.webpage.coverage_percentage
dynamicSearchAdsTargetCpcBid ad_group_criterion.cpc_bid_micros
dynamicSearchAdsTargetLandingPageUrl dynamic_search_ads_search_term_view.landing_page
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier ad_group_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
genderTargetBidModifier ad_group_criterion.bid_modifier
genderTargetGenderType ad_group_criterion.gender.type
impr metrics.impressions5
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetBidModifier ad_group_criterion.bid_modifier
locationTargetName ad_group_criterion.location.geo_target_constant
monthEnd Mudança de comportamento
monthStart segments.month
quarterEnd Mudança de comportamento
quarterStart segments.quarter
status ad_group_criterion.status
unclassifiedTargetName Mudança de comportamento
unclassifiedTargetType Mudança de comportamento
visits Not available in V0
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório do anunciante

Nomes das colunas no relatório advertiser Novo mapeamento da API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
advertiser customer.descriptive_name
advertiserCurrencyCode customer.currency_code
advertiserId customer.id
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date
dfaAdvertiserId customer.double_click_campaign_manager_setting.advertiser_id
dfaNetworkId customer.double_click_campaign_manager_setting.network_id
dfaNetworkTimeZone customer.double_click_campaign_manager_setting.time_zone
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
googleAnalyticsTimeZone Not available in V0
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Mudança de comportamento
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Mudança de comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Mudança de comportamento
visits Not available in V0
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório "BidStrategy"

Nomes das colunas no relatório bidStrategy Novo mapeamento da API Search Ads 360 Reporting
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
bidStrategy bidding_strategy.name
bidStrategyGoal bidding_strategy.target_*
bidStrategyId bidding_strategy.id
bidStrategyMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
bidStrategyMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
clicks metrics.clicks
cost metrics.cost_micros
cpaTarget bidding_strategy.target_cpa.target_cpa_micros
creationTimestamp Mudança de comportamento
ctr metrics.ctr
date segments.date
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
ersTarget bidding_strategy.target_roas.target_roas
floodlightActivityTargetIds Use segments.conversion_action para receber uma lista de informações do Floodlight
floodlightOptimizationEnabled use segments.conversion_action para verificar se ela está otimizando para conversões do Floodlight.
highPosition Mudança de comportamento
impr metrics.impressions
lastModifiedTimestamp Mudança de comportamento
lowPosition Mudança de comportamento
monthEnd Mudança de comportamento
monthlySpendTarget bidding_strategy.target_spend.target_spend_micros
monthStart segments.month
quarterEnd Mudança de comportamento
quarterStart segments.quarter
roasTarget bidding_strategy.target_roas.target_roas
status bidding_strategy.status
type bidding_strategy.type
visits Not available in V0
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório de campanha

Nomes das colunas no relatório campaign novo mapeamento da API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
adWordsBidStrategy campaign.bidding_strategy_type
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
bidStrategyInherited Mudança de comportamento
bingAdsBudgetType campaign_budget.period campaign_budget.delivery_method
callCallOnly Mudança de comportamento
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Mudança de comportamento
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignDesktopBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignEndDate campaign.end_date
campaignEngineId campaign.engine_id
campaignId campaign.id
campaignLabels label.name using campaign_label resource
campaignMobileBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignStartDate campaign.start_date
campaignStatus campaign.status
campaignTabletBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignType campaign.advertising_channel_type campaign.advertising_channel_sub_type
cityTargets campaign_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Mudança de comportamento
cost metrics.cost_micros
costWithFeedItemShowing Mudança de comportamento
countryTargets campaign_criterion.location.geo_target_constant
creationTimestamp campaign.creation_time
ctr metrics.ctr
dailyBudget campaign_budget.period campaign_budget.amount_micros
date segments.date
deliveryMethod campaign_budget.delivery_method
deviceSegment segments.device
deviceTargets campaign_criterion.device.type
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets campaign_criterion.location.geo_target_constant
effectiveCountryTargets campaign_criterion.location.geo_target_constant
effectiveDeviceTargets campaign_criterion.device.type
effectiveLabels Not available in V0
effectiveMetroTargets campaign_criterion.location.geo_target_constant
effectiveProvinceTargets campaign_criterion.location.geo_target_constant
engineStatus Not available now. It will map to campaign.engine_status
excludedCityTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)8
excludedCountryTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)8
excludedMetroTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)8
excludedProvinceTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)8
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions
keywordNearMatchEnabled Mudança de comportamento
lastModifiedTimestamp campaign.last_modified_time
languageTargets campaign_criterion.language.language_constant
locationBusinessName Not available in V0
locationCategory Mudança de comportamento
locationDetails Not available in V0
locationFilter Mudança de comportamento
metroTargets campaign_criterion.location.geo_target_constant
monthEnd Mudança de comportamento
monthlyBudget campaign_budget.period campaign_budget.amount_micros
monthStart segments.month
networkTarget campaign.network_settings.target_{network_type}
provinceTargets campaign_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Mudança de comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status campaign.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Mudança de comportamento
visits metrics.visits
weekEnd Mudança de comportamento
weekStart segments.week
yahooGeoTargets campaign_criterion.location.geo_target_constant
yahooJapanBidStrategy bidding_strategy.name
yearEnd Mudança de comportamento
yearStart segments.year

Relatório "CampaignTarget"

Nomes das colunas no relatório campaignTarget Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
campaignTargetId campaign_criterion.criterion_id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Mudança de comportamento
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
engineRemarketingList campaign_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier campaign_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetBidModifier campaign_criterion.bid_modifier
locationTargetName campaign_criterion.location.geo_target_constant
monthEnd Mudança de comportamento
monthStart segments.month
quarterEnd Mudança de comportamento
quarterStart segments.quarter
status campaign_criterion.status
visits Not available in V0
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório de conversões

Nomes das colunas no relatório conversion Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.descriptive_name
ad ad_group_ad.ad.name9
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId conversion.ad_id
advertiser Consulte Gerenciamento da conta.
advertiserConversionId conversion.advertiser_conversion_id
advertiserId Consulte Gerenciamento da conta
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta.
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
conversionAttributionType conversion.attribution_type
conversionDate conversion.conversion_date_time
conversionId conversion.id
conversionLastModifiedTimestamp conversion.conversion_last_modified_date_time
conversionQuantity conversion.conversion_quantity
conversionRevenue conversion.conversion_revenue_micros
conversionSearchTerm Mudança de comportamento
conversionTimestamp conversion.conversion_date_time
conversionType Mudança de comportamento
conversionVisitExternalClickId conversion.click_id
conversionVisitId conversion.visit_id
conversionVisitTimestamp conversion.conversion_visit_date_time
deviceSegment segments.device
feedId Mudança de comportamento
feedItemId Mudança de comportamento
feedType Mudança de comportamento
floodlightActivity use s conversion_action;
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightEventRequestString Mudança de comportamento
floodlightGroup use s conversion_action;
floodlightGroupConversionType use s conversion_action;
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
floodlightOrderId conversion.floodlight_order_id
floodlightOriginalRevenue conversion.floodlight_original_revenue
floodlightReferrer Mudança de comportamento
inventoryAccountId conversion.merchant_id
isUnattributedAd Mudança de comportamento
keywordId conversion.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel conversion.product_channel
productCountry conversion.product_country_code
productGroupId ad_group_criterion.criterion_id
productId conversion.product_id
productLanguage conversion.product_language_code
productStoreId conversion.product_store_id
productTargetId Mudança de comportamento
status conversion.status

Relatório FeedItem

Nomes das colunas no relatório feedItem Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta
adWordsConversions metrics.client_account_conversions6
adWordsConversionValue metrics.client_account_conversions_value6
adWordsViewThroughConversions metrics.client_account_view_through_conversions6
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc6
avgCpm metrics.average_cpm6
avgPos Mudança de comportamento
callCallOnly Mudança de comportamento
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Mudança de comportamento
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
clicks metrics.clicks6
clicksWithFeedItemShowing Mudança de comportamento
cost metrics.cost_micros6
costWithFeedItemShowing Mudança de comportamento
creationTimestamp asset.creation_time
ctr metrics.ctr6
date segments.date
dfaActions metrics.all_conversions - metrics.cross_device_conversions6
dfaActionsCrossEnv metrics.all_conversions6
dfaRevenue metrics.all_conversions_value a metrics.cross_device_conversions_value6
dfaRevenueCrossEnv metrics.all_conversions_value6
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions6
dfaTransactionsCrossEnv metrics.all_conversions6
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
engineStatus asset.engine_status
feedId asset_set.id
feedItemId asset.id
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions6
lastModifiedTimestamp asset.last_modified_time
locationBusinessName Not available in V0
locationCategory Mudança de comportamento
locationDetails Not available in V0
monthEnd Mudança de comportamento
monthStart segments.month
quarterEnd Mudança de comportamento
quarterStart segments.quarter
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status asset.status
visits
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório FloodlightActivity

Nomes das colunas no relatório floodlightActivity Novo mapeamento da API Search Ads 360 Reporting
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta.
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
creationTimestamp conversion_action.creation_time
floodlightActivity conversion_action.name
floodlightActivityId conversion_action.floodlight_settings.activity_id
floodlightActivityTag conversion_action.floodlight_settings.activity_tag
floodlightConfigurationId Mudança de comportamento
floodlightGroup Mudança de comportamento
floodlightGroupConversionType conversion_action.type
floodlightGroupId Mudança de comportamento
floodlightGroupTag conversion_action.floodlight_settings.activity_group_tag
lastModifiedTimestamp Mudança de comportamento
status conversion_action.status

Relatório de palavras-chave

Nomes das colunas no relatório keyword Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name9
adDescription1 ad_group_ad.ad.{ad type}.description11 e9
adDescription2 ad_group_ad.ad.{ad type}.description21 e9
adDisplayUrl ad_group_ad.ad.display_url9
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline3,9
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline29
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline39
adId ad_group_ad.ad.id9
adLandingPage ad_group_ad.ad.final_urls9
adPromotionLine Mudança de comportamento
adType ad_group_ad.ad.type9
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta
adWordsConversions metrics.client_account_conversions7
adWordsConversionValue metrics.client_account_conversions_value7
adWordsViewThroughConversions metrics.client_account_view_through_conversions7
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
avgCpc metrics.average_cpc7
avgCpm metrics.average_cpm7
avgPos Mudança de comportamento
bidStrategyInherited Mudança de comportamento
bingKeywordParam2 Mudança de comportamento
bingKeywordParam3 Mudança de comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks7
cost metrics.cost_micros7
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr7
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date7
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date7
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date7
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date7
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date7
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date7
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveKeywordMaxCpc ad_group_criterion.effective_cpc_bid_micros
effectiveLabels Not available in V0
engineStatus ad_group_criterion.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions7
isDisplayKeyword Mudança de comportamento
isUnattributedAd Not available in V0
keywordClickserverUrl ad_group_criterion.tracking_url_template
keywordEngineId ad_group_criterion.engine_id
keywordId ad_group_criterion.criterion_id
keywordLabels ad_group_criterion_label.label label.name
keywordLandingPage ad_group_criterion.final_urls
keywordMatchType ad_group_criterion.keyword.match_type
keywordMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
keywordMaxCpc ad_group_criterion.cpc_bid_micros
keywordMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
keywordText ad_group_criterion.keyword.text
keywordUrlParams ad_group_criterion.final_url_suffix
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Mudança de comportamento
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score7
qualityScoreCurrent ad_group_criterion.quality_info.quality_score
quarterEnd Mudança de comportamento
quarterStart segments.quarter
status ad_group_criterion.status
topOfPageBidAvg Mudança de comportamento
topOfPageBidCurrent ad_group_criterion.position_estimates.top_of_page_cpc_micros
visits metrics.visits7
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório NegativoAdPalavra-chave

Nomes das colunas no relatório negativeAdGroupKeyword Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
engineStatus Mudança de comportamento
lastModifiedTimestamp ad_group_criterion.last_modified_time
negativeAdGroupKeywordId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)8
negativeAdGroupKeywordMatchType ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)8
negativeAdGroupKeywordText ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)8
status ad_group_criterion.status (filtering with ad_group_criterion.negative)8

Relatório "NegativeAdGroupTarget"

Nomes das colunas no relatório negativeAdGroupTarget Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta.
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta
ageTargetAgeRange ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)8
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)8
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)8
genderTargetGenderType ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)8
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetName ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)8
negativeAdGroupTargetId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)8
status ad_group_criterion.status (filtering with ad_group_criterion.negative)8

Relatório "NegativeCampaignKeyword"

Nomes das colunas no relatório negativeCampaignKeyword Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Mudança de comportamento
engineStatus Mudança de comportamento
lastModifiedTimestamp campaign_criterion.last_modified_time
negativeCampaignKeywordId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)8
negativeCampaignKeywordMatchType campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)8
negativeCampaignKeywordText campaign_criterion.keyword.text (filtering with campaign_criterion.negative)8
status campaign_criterion.status (filtering with campaign_criterion.negative)8

Relatório "NegativeCampaignTarget"

Nomes das colunas no relatório negativeCampaignTarget Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
ageTargetAgeRange campaign_criterion.age_range.type (filtering with campaign_criterion.negative)8
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Mudança de comportamento
dynamicSearchAdsTargetConditions campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)8
engineRemarketingList campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)8
genderTargetGenderType campaign_criterion.gender.type (filtering with campaign_criterion.negative)8
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetName campaign_criterion.location.geo_target_constant campaign_criterion.negative8
negativeCampaignTargetId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)8
status campaign_criterion.status (filtering with campaign_criterion.negative)8

Relatório "PaidAndOrganic"

Nomes das colunas no relatório paidAndOrganic Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup
adGroupId
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta.
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta
campaign
campaignId
date segments.date
keywordId segments.keyword.ad_group_criterion
keywordMatchType segments.keyword.info.match_type
keywordText segments.keyword.info.text
monthEnd Mudança de comportamento
monthStart segments.month
organicAvgPos Mudança de comportamento
organicClicks metrics.organic_clicks
organicCtr
organicQueries metrics.organic_queries
paidAndOrganicClicks metrics.combined_clicks
paidAndOrganicCtr metrics.ctr
paidAndOrganicQueries metrics.combined_queries
paidAvgPos Mudança de comportamento
paidClicks
paidCostPerClick metrics.average_cpc
paidCtr
paidImpressions
quarterEnd Mudança de comportamento
quarterStart segments.quarter
searchQuery paid_organic_search_term_view.search_term
serpType segments.search_engine_results_page_type
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório Product Anuncied

Nomes das colunas no relatório productAdvertised novo mapeamento da API Search Ads 360 Reporting
accountId customer.id
adGroupId ad_group.id
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions Mudança de comportamento
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
avgCpc metrics.average_cpc
avgCpm Mudança de comportamento
avgPos Mudança de comportamento
campaignId campaign.id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Mudança de comportamento
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaActionsCrossEnv metrics.all_conversions_by_conversion_date
dfaRevenue metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date
dfaRevenueCrossEnv metrics.all_conversions_value_by_conversion_date
dfaTransactions metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date
dfaTransactionsCrossEnv metrics.all_conversions_by_conversion_date
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
impr metrics.impressions
lastModifiedTimestamp Mudança de comportamento
monthEnd Mudança de comportamento
monthStart segments.month
productAgeGroup Mudança de comportamento
productAvailability Mudança de comportamento
productBrand segments.product_brand
productCategory Mudança de comportamento
productCategoryLevel1 segments.product_bidding_category_level1
productCategoryLevel2 segments.product_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5
productChannel segments.product_channel
productChannelExclusivity segments.product_channel_exclusivity
productColor Mudança de comportamento
productCondition segments.product_condition
productCostOfGoodsSold Mudança de comportamento
productCountry segments.product_country
productCustomLabel0 segments.product_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4
productGender Mudança de comportamento
productGtin Mudança de comportamento
productId segments.product_item_id
productItemGroupId Mudança de comportamento
productLandingPageUrl Mudança de comportamento
productLanguage segments.product_language
productMaterial Mudança de comportamento
productMpn Mudança de comportamento
productPattern Mudança de comportamento
productPrice Mudança de comportamento
productSalePrice Mudança de comportamento
productSize Mudança de comportamento
productStoreId segments.product_store_id
productTitle segments.product_title
productTypeLevel1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5
quarterEnd Mudança de comportamento
quarterStart segments.quarter
status Mudança de comportamento
visits Not available in V0
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório de grupo de produtos

Nomes das colunas no relatório productGroup Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Mudança de comportamento
bidStrategyInherited Mudança de comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
effectiveBidStrategy Mudança de comportamento
effectiveBidStrategyId Mudança de comportamento
effectiveLabels Mudança de comportamento
effectiveProductGroupMaxCpc ad_group_criterion.effective_cpc_bid_micros
engineStatus ad_group_criterion.engine_status
impr metrics.impressions
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Mudança de comportamento
monthStart segments.month
productGroup product_group_view.resource_name
productGroupClickserverUrl ad_group_criterion.tracking_url_template
productGroupId ad_group_criterion.criterion_id
productGroupLandingPage ad_group_criterion.final_urls
productGroupMaxBid Mudança de comportamento
productGroupMaxCpc ad_group_criterion.cpc_bid_micros
productGroupMinBid Mudança de comportamento
productGroupPartitionType ad_group_criterion.listing_group.type
quarterEnd Mudança de comportamento
quarterStart segments.quarter
status ad_group_criterion.status
visits Not available in V0
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório ProductLeadAndCrossSell

Nomes das colunas no relatório productLeadAndCrossSell novo mapeamento da API Search Ads 360 Reporting
accountId customer.id
adGroupId ad_group.id
advertiser Consulte Gerenciamento da conta
advertiserId Consulte Gerenciamento da conta.
agency Consulte Gerenciamento da conta.
agencyId Consulte Gerenciamento da conta.
campaignId campaign.id
crossSellAverageUnitPrice metrics.cross_sell_revenue_micros / metrics.cross_sell_units_sold
crossSellCostOfGoodsSold metrics.cross_sell_cost_of_goods_sold_micros
crossSellGrossFromUnitsSold metrics.cross_sell_revenue_micros
crossSellGrossProfitMargin metrics.cross_sell_gross_profit_micros
crossSellRevenueFromUnitsSold metrics.cross_sell_revenue_micros
crossSellUnitsSold metrics.cross_sell_units_sold
date segments.date
deviceSegment segments.device
dfaActions Mudança de comportamento
dfaActionsCrossEnv Mudança de comportamento
dfaRevenue Mudança de comportamento
dfaRevenueCrossEnv Mudança de comportamento
dfaTransactions Mudança de comportamento
dfaTransactionsCrossEnv Mudança de comportamento
dfaWeightedActions Mudança de comportamento
dfaWeightedActionsCrossEnv Mudança de comportamento
floodlightActivity segments.conversion_action_name
floodlightActivityId use s conversion_action;
floodlightActivityTag use s conversion_action;
floodlightGroup Mudança de comportamento
floodlightGroupId Mudança de comportamento
floodlightGroupTag use s conversion_action;
leadAverageUnitPrice metrics.lead_revenue_micros / metrics.lead_units_sold
leadCostOfGoodsSold metrics.lead_cost_of_goods_sold_micros
leadGrossProfitFromUnitsSold metrics.lead_gross_profit_micros
leadGrossProfitMargin Mudança de comportamento
leadRevenueFromUnitsSold metrics.lead_revenue_micros
leadUnitsSold metrics.lead_units_sold
monthEnd Mudança de comportamento
monthStart segments.month
productAgeGroup Mudança de comportamento
productAvailability Mudança de comportamento
productAverageUnitPrice Mudança de comportamento
productBrand segments.product_brand segments.product_sold_brand
productCategory Mudança de comportamento
productCategoryLevel1 segments.product_bidding_category_level1 segments.product_sold_bidding_category_level110
productCategoryLevel2 segments.product_bidding_category_level2 segments.product_sold_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3 segments.product_sold_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4 segments.product_sold_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5 segments.product_sold_bidding_category_level5
productChannel segments.product_channel segments.product_sold_channel
productChannelExclusivity segments.product_channel_exclusivity segments.product_sold_channel_exclusivity
productColor Mudança de comportamento
productCondition segments.product_condition segments.product_sold_condition
productCostOfGoodsSold Mudança de comportamento
productCountry segments.product_country segments.product_sold_country
productCustomLabel0 segments.product_custom_attribute0 segments.product_sold_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1 segments.product_sold_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2 segments.product_sold_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3 segments.product_sold_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4 segments.product_sold_custom_attribute4
productGender Mudança de comportamento
productGtin Mudança de comportamento
productId segments.product_item_id segments.product_sold_item_id
productItemGroupId Mudança de comportamento
productLandingPageUrl Mudança de comportamento
productLanguage segments.product_language segments.product_sold_language
productMaterial Mudança de comportamento
productMpn Mudança de comportamento
productPattern Mudança de comportamento
productPrice Mudança de comportamento
productRevenueFromUnitsSold Mudança de comportamento
productSalePrice Mudança de comportamento
productSize Mudança de comportamento
productStoreId segments.product_store_id
productTitle segments.product_title segments.product_sold_title
productTypeLevel1 segments.product_type_l1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5 segments.product_type_l5
productUnitsSold Mudança de comportamento
quarterEnd Mudança de comportamento
quarterStart segments.quarter
weekEnd Mudança de comportamento
weekStart segments.week
yearEnd Mudança de comportamento
yearStart segments.year

Relatório de visitas

Nomes das colunas no relatório visit Novo mapeamento da API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name9
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId visit.ad_id
advertiser Consulte Gerenciamento da conta.
advertiserId Consulte Gerenciamento da conta.
agency Consulte Gerenciamento da conta
agencyId Consulte Gerenciamento da conta.
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
deviceSegment segments.device
feedId Mudança de comportamento
feedItemId Mudança de comportamento
feedType Mudança de comportamento
inventoryAccountId visit.merchant_id
isUnattributedAd Mudança de comportamento
keywordId visit.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel visit.product_channel
productCountry visit.product_country_code
productGroupId ad_group_criterion.criterion_id
productId visit.product_id
productLanguage visit.product_language_code
productStoreId visit.product_store_id
productTargetId Mudança de comportamento
status Mudança de comportamento
visitDate segments.date
visitExternalClickId visit.click_id
visitId visit.id
visitNetworkType segments.ad_network_type
visitReferrer Mudança de comportamento
visitSearchQuery Mudança de comportamento
visitTimestamp visit.visit_date_time

Observações

  1. {ad type} pode ser text_ad, expanded_text_ad ou expanded_dynamic_search_ad.
  2. Use ad_group_ad.engine_id para contas do Search Ads 360 (por exemplo, Microsoft, Yahoo Japan etc.) e ad_group_ad.ad.id para contas que não são do Search Ads 360.
  3. {ad type} pode ser text_ad ou expanded_text_ad.
  4. {ad type} pode ser expanded_text_ad ou responsive_search_ad.
  5. Consultar métricas usando o recurso apropriado na cláusula FROM (por exemplo, gender_view para critérios de gênero). Consulte mapeamentos de relatórios.
  6. Métricas de consulta usando o recurso apropriado na cláusula FROM (por exemplo, campaign_asset para recursos criados no nível da campanha). Consulte Como buscar atributos e métricas do recurso.
  7. Consultar métricas usando keyword_view na cláusula FROM.
  8. Filtre usando negative=true na cláusula WHERE. Por exemplo, SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
  9. Consultar campos ad_group_ad diretamente do recurso ad_group_ad. Em seguida, consulte outros campos do recurso apropriado (por exemplo, keyword_view) e use ad_id (para conversion e visit) ou ad_group_criterion.resource_name (para keyword_view) para vincular as duas consultas.
    Por exemplo,
    SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
    SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
  10. Use segmentos product para identificar o produto anunciado e segmentos product_sold para identificar os produtos vendidos.