أصبحت Search Ads 360 Reporting API الجديدة متاحة الآن. يمكنك الانضمام إلى مجموعة Google
searchads-api-announcements لتبقى على اطّلاع على التحسينات والإصدارات القادمة.
نماذج طلبات البحث
تنظيم صفحاتك في مجموعات
يمكنك حفظ المحتوى وتصنيفه حسب إعداداتك المفضّلة.
تجمع هذه الصفحة بعض مقتطفات الرموز البرمجية لـ SQL التي توضّح كيفية استخدام
الحقول والمقاييس والشرائح والموارد المختلفة. يمكنك استخدام هذه الاستعلامات كما هي أو
كنقاط بداية لإنشاء استعلاماتك المخصصة.
الحملة
SELECT
campaign.name,
campaign_budget.amount_micros,
campaign.status,
campaign.advertising_channel_type,
metrics.clicks,
metrics.impressions,
metrics.ctr,
metrics.average_cpc,
metrics.cost_micros,
campaign.bidding_strategy_type
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
AND campaign.status != 'REMOVED'
المجموعة الإعلانية
SELECT
ad_group.name,
campaign.name,
ad_group.status,
ad_group.type,
metrics.clicks,
metrics.impressions,
metrics.ctr,
metrics.average_cpc,
metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
AND ad_group.status != 'REMOVED'
إعلان المجموعة الإعلانية
SELECT
ad_group_ad.ad.expanded_text_ad.headline,
ad_group_ad.ad.expanded_text_ad.headline2,
ad_group_ad.ad.expanded_text_ad.headline3,
ad_group_ad.ad.final_urls,
ad_group_ad.ad.expanded_text_ad.description1,
ad_group_ad.ad.expanded_text_ad.description2,
campaign.name,
ad_group.name,
ad_group_ad.ad.type,
metrics.clicks,
metrics.impressions,
metrics.ctr,
metrics.average_cpc,
metrics.cost_micros
FROM ad_group_ad
WHERE segments.date DURING LAST_7_DAYS
AND ad_group_ad.status != 'REMOVED'
الكلمات الرئيسية
SELECT
ad_group_criterion.keyword.text,
campaign.name,
ad_group.name,
ad_group_criterion.keyword.match_type,
ad_group_criterion.final_urls,
metrics.clicks,
metrics.impressions,
metrics.ctr,
metrics.average_cpc,
metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
AND ad_group_criterion.status != 'REMOVED'
العمر (الخصائص الديمغرافية)
SELECT
ad_group_criterion.age_range.type,
campaign.name,
ad_group.name,
ad_group_criterion.bid_modifier,
metrics.clicks,
metrics.impressions,
metrics.ctr,
metrics.average_cpc,
metrics.cost_micros,
campaign.advertising_channel_type
FROM age_range_view
WHERE segments.date DURING LAST_7_DAYS
الجنس (الخصائص الديمغرافية)
SELECT
ad_group_criterion.gender.type,
campaign.name,
ad_group.name,
ad_group_criterion.bid_modifier,
metrics.clicks,
metrics.impressions,
metrics.ctr,
metrics.average_cpc,
metrics.cost_micros,
campaign.advertising_channel_type
FROM gender_view
WHERE segments.date DURING LAST_7_DAYS
كيفية البحث عن الثوابت الجغرافية
استخدِم المرجع location_view للحصول على معرّف
geo_target_constant.
SELECT
campaign.name,
campaign.id,
campaign_criterion.criterion_id,
campaign_criterion.location.geo_target_constant,
location_view.resource_name,
metrics.cost_micros,
metrics.impressions,
metrics.cost_micros
FROM
location_view
WHERE
segments.date DURING LAST_7_DAYS
تجدر الإشارة إلى أنّ واجهة برمجة التطبيقات تعرض المواقع الجغرافية حسب أرقام تعريف المعايير.
للحصول على الأسماء المعروضة، يمكنك استخدام واجهة برمجة التطبيقات لطلب البحث عن مورد
geo_target_constant.
SELECT
geo_target_constant.canonical_name,
geo_target_constant.country_code,
geo_target_constant.id,
geo_target_constant.name,
geo_target_constant.status,
geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'
إنّ محتوى هذه الصفحة مرخّص بموجب ترخيص Creative Commons Attribution 4.0 ما لم يُنصّ على خلاف ذلك، ونماذج الرموز مرخّصة بموجب ترخيص Apache 2.0. للاطّلاع على التفاصيل، يُرجى مراجعة سياسات موقع Google Developers. إنّ Java هي علامة تجارية مسجَّلة لشركة Oracle و/أو شركائها التابعين.
تاريخ التعديل الأخير: 2025-08-29 (حسب التوقيت العالمي المتفَّق عليه)
[null,null,["تاريخ التعديل الأخير: 2025-08-29 (حسب التوقيت العالمي المتفَّق عليه)"],[[["\u003cp\u003eThis page provides SQL code snippets for querying various Google Ads data, such as campaigns, ad groups, and keywords.\u003c/p\u003e\n"],["\u003cp\u003eThese snippets can be used as-is or customized to build your own queries for extracting specific data points.\u003c/p\u003e\n"],["\u003cp\u003eThe queries primarily focus on performance metrics (clicks, impressions, cost, etc.) and attributes of different Google Ads components.\u003c/p\u003e\n"],["\u003cp\u003eExamples are provided for retrieving data for specific date ranges and filtering by status, like campaigns or ad groups that are not removed.\u003c/p\u003e\n"],["\u003cp\u003eThe page also includes guidance on querying geographical data using location and geo target constant resources.\u003c/p\u003e\n"]]],["The content provides SQL queries for retrieving data from various advertising resources. These queries retrieve information on campaigns, ad groups, ads, keywords, and demographics (age and gender), including metrics like clicks, impressions, and costs. Each query filters data from the last 7 days and excludes removed items. There are additional queries to show how to get location information by the geo constant ID, and how to query for more details on those IDs.\n"],null,["# Sample queries\n\nThis page collects some SQL code snippets that show how to use the different\nfields, metrics, segments and resources. You can use these queries as is or as\nstarting points on for constructing your own customized queries.\n\nCampaign\n--------\n\n SELECT\n campaign.name,\n campaign_budget.amount_micros,\n campaign.status,\n campaign.advertising_channel_type,\n metrics.clicks,\n metrics.impressions,\n metrics.ctr,\n metrics.average_cpc,\n metrics.cost_micros,\n campaign.bidding_strategy_type\n FROM campaign\n WHERE segments.date DURING LAST_7_DAYS\n AND campaign.status != 'REMOVED'\n\nAd Group\n--------\n\n SELECT\n ad_group.name,\n campaign.name,\n ad_group.status,\n ad_group.type,\n metrics.clicks,\n metrics.impressions,\n metrics.ctr,\n metrics.average_cpc,\n metrics.cost_micros\n FROM ad_group\n WHERE segments.date DURING LAST_7_DAYS\n AND ad_group.status != 'REMOVED'\n\nAd Group Ad\n-----------\n\n SELECT\n ad_group_ad.ad.expanded_text_ad.headline,\n ad_group_ad.ad.expanded_text_ad.headline2,\n ad_group_ad.ad.expanded_text_ad.headline3,\n ad_group_ad.ad.final_urls,\n ad_group_ad.ad.expanded_text_ad.description1,\n ad_group_ad.ad.expanded_text_ad.description2,\n campaign.name,\n ad_group.name,\n ad_group_ad.ad.type,\n metrics.clicks,\n metrics.impressions,\n metrics.ctr,\n metrics.average_cpc,\n metrics.cost_micros\n FROM ad_group_ad\n WHERE segments.date DURING LAST_7_DAYS\n AND ad_group_ad.status != 'REMOVED'\n\nKeywords\n--------\n\n SELECT\n ad_group_criterion.keyword.text,\n campaign.name,\n ad_group.name,\n ad_group_criterion.keyword.match_type,\n ad_group_criterion.final_urls,\n metrics.clicks,\n metrics.impressions,\n metrics.ctr,\n metrics.average_cpc,\n metrics.cost_micros\n FROM keyword_view\n WHERE segments.date DURING LAST_7_DAYS\n AND ad_group_criterion.status != 'REMOVED'\n\nAge (Demographics)\n------------------\n\n SELECT\n ad_group_criterion.age_range.type,\n campaign.name,\n ad_group.name,\n ad_group_criterion.bid_modifier,\n metrics.clicks,\n metrics.impressions,\n metrics.ctr,\n metrics.average_cpc,\n metrics.cost_micros,\n campaign.advertising_channel_type\n FROM age_range_view\n WHERE segments.date DURING LAST_7_DAYS\n\nGender (Demographics)\n---------------------\n\n SELECT\n ad_group_criterion.gender.type,\n campaign.name,\n ad_group.name,\n ad_group_criterion.bid_modifier,\n metrics.clicks,\n metrics.impressions,\n metrics.ctr,\n metrics.average_cpc,\n metrics.cost_micros,\n campaign.advertising_channel_type\n FROM gender_view\n WHERE segments.date DURING LAST_7_DAYS\n\nHow to look up geo constants\n----------------------------\n\nUse [location_view](/search-ads/reporting/api/reference/fields/v0/location_view) resource to get a\ngeo_target_constant ID. \n\n SELECT\n campaign.name,\n campaign.id,\n campaign_criterion.criterion_id,\n campaign_criterion.location.geo_target_constant,\n location_view.resource_name,\n metrics.cost_micros,\n metrics.impressions,\n metrics.cost_micros\n FROM\n location_view\n WHERE\n segments.date DURING LAST_7_DAYS\n\nNote that the API returns locations by their criterion IDs.\nTo get their display names, use the API to query the\n[geo_target_constant](/search-ads/reporting/api/reference/fields/v0/geo_target_constant) resource. \n\n SELECT\n geo_target_constant.canonical_name,\n geo_target_constant.country_code,\n geo_target_constant.id,\n geo_target_constant.name,\n geo_target_constant.status,\n geo_target_constant.target_type\n FROM geo_target_constant\n WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'"]]