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Influenzare le date di pubblicazione nella Ricerca Google
Una data di pubblicazione è la data in cui Google stima che la pagina web è stata aggiornata o pubblicata.
Quando Google riesce a stabilire la data di pubblicazione della tua pagina o del tuo video, può mostrare queste informazioni nei risultati della Ricerca, se considerate utili per
l'utente. Puoi fornire informazioni per aiutare Google a determinare la data di pubblicazione.
Google non si basa su un singolo fattore di datazione perché tutti i fattori possono essere
soggetti a problemi. Ecco perché i nostri sistemi esaminano molteplici fattori per fare una stima ottimale
della data di pubblicazione o aggiornamento significativo di una pagina.
Come fornire informazioni sulle date a Google
Per indicare a Google informazioni sulle date, procedi come riportato di seguito:
Aggiungi alla pagina una data visibile agli utenti e mettila in evidenza. Assegna alle date
etichette appropriate con un testo come "Pubblicazione" o "Ultimo aggiornamento". Ecco alcuni esempi di come puoi evidenziare le informazioni sulle date di una pagina web:
Pubblicazione: 4 feb 2019
Data di pubblicazione: 4 febbraio 2019
Ultimo aggiornamento: 14 feb 2018
Aggiornamento: 14 feb 2019 20:00 ET
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<title>Analyzing Google Search traffic drops</title>
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Posted Tuesday, July 20, 2021
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Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do?
</p>
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Best practice per influenzare le date di pubblicazione
La data è obbligatoria, l'ora no: tuttavia, ti consigliamo di
fornire un'ora e un fuso orario nel markup per una maggiore precisione.
Se scegli di specificare il fuso orario, indica quello corretto, tenendo in considerazione l'ora legale a seconda dei casi.
Specifica date e orari uniformi. Assicurati che la data e l'ora/il fuso orario facoltativi siano gli stessi nei valori visibili agli utenti e in quelli dei dati strutturati corrispondenti. Ora
e fuso orario sono facoltativi nei dati visibili agli utenti, anche se vengono forniti nei dati strutturati.
Non specificare date future o la data dell'evento descritto nella pagina.
Le date devono corrispondere alle date di pubblicazione o di aggiornamento della pagina, non alle date delle storie o degli eventi
descritti. Se vuoi, puoi aggiungere il markup dell'evento alla pagina per descrivere le attività elencate nella pagina.
Riduci al minimo la presenza di altre date nella pagina. Se hai seguito le best practice e scopri che vengono selezionate date sbagliate, potresti rimuovere alcune o tutte le date mostrate nella pagina.
[null,null,["Ultimo aggiornamento 2025-08-04 UTC."],[[["\u003cp\u003eGoogle Search uses several factors to estimate a webpage's publication or update date, called the byline date, which may be displayed in search results.\u003c/p\u003e\n"],["\u003cp\u003eYou can influence the byline date by clearly displaying the publication or last updated date on the page and labeling it appropriately.\u003c/p\u003e\n"],["\u003cp\u003eUsing structured data with \u003ccode\u003edatePublished\u003c/code\u003e and/or \u003ccode\u003edateModified\u003c/code\u003e properties is recommended for providing date information to Google.\u003c/p\u003e\n"],["\u003cp\u003eFollowing best practices, such as using consistent dates and avoiding future dates, helps Google accurately determine the byline date.\u003c/p\u003e\n"],["\u003cp\u003eWhile Google doesn't guarantee displaying the byline date, adhering to these guidelines increases the chances of it being recognized and used.\u003c/p\u003e\n"]]],["Google determines a webpage's byline date, which may appear in search results. To influence this, add a prominent, user-visible date labeled as \"Published\" or \"Last updated.\" Also, use structured data (e.g., `Article`, `BlogPosting`) to specify `datePublished` and/or `dateModified`. Dates and times should be consistent between user-visible and structured data, accurate, and not in the future. Minimize other dates on the page and provide time and timezone if possible.\n"],null,["# Add a Byline Date to Google Search Results | Google Search Central\n\nInfluence your byline dates in Google Search\n============================================\n\nA *byline date* is the date that Google estimates that the web page was updated or published.\nWhen Google can determine the byline date of your page or video, it can expose this information\nin Search results, if this information is considered to be useful to\nthe user. You can provide information to help Google determine the byline date.\nAn illustration of a text result in Google Search, with a highlighted box around the byline date part Curious Panda\n[Why are sloths so slow?](https://wikipedia.org/wiki/Sloth)\n25 Aug 2023\n\nGoogle doesn't depend on a single date factor because all factors can be\nprone to issues. That's why our systems look at several factors to determine our best estimate\nof when a page was published or significantly updated.\n\nHow to provide date information to Google\n-----------------------------------------\n\nTo provide date information to Google, follow these steps:\n\n1. Follow the [best practices for influencing byline dates](#guidelines).\n2. Add a user-visible date to the page and feature it prominently. Label your dates appropriately with text like \"Publish\" or \"Last updated\". Here are some examples of how you can highlight date information about a web page:\n - **Posted Feb 4, 2019**\n - **Published February 4, 2019**\n - **Last updated: Feb 14, 2018**\n - **Updated Feb 14, 2019 8pm ET**\n\n You can provide a publication date and/or a last updated date. \n\n ```text\n \u003chtml\u003e\n \u003chead\u003e\n \u003ctitle\u003eAnalyzing Google Search traffic drops\u003c/title\u003e\n \u003c/head\u003e\n \u003cbody\u003e\n \u003cp\u003e\n Posted Tuesday, July 20, 2021\n \u003c/p\u003e\n \u003cp\u003e\n Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do?\n \u003c/p\u003e\n \u003c/body\u003e\n \u003c/html\u003e\n ```\n3. Specify dates with [structured data](/search/docs/appearance/structured-data/intro-structured-data). We recommend that you add a subtype of [`CreativeWork`](https://schema.org/CreativeWork) (such as [`Article`](/search/docs/appearance/structured-data/article), [`BlogPosting`](https://schema.org/BlogPosting), or [`VideoObject`](/search/docs/appearance/structured-data/video)), and specify the `datePublished` and/or `dateModified` fields. [Be sure to follow Google's structured data guidelines](/search/docs/appearance/structured-data/sd-policies) to help our crawlers understand your article dates. \n\n ```carbon\n \u003chtml\u003e\n \u003chead\u003e\n \u003ctitle\u003eAnalyzing Google Search traffic drops\u003c/title\u003e\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"https://schema.org\",\n \"@type\": \"NewsArticle\",\n \"headline\": \"Analyzing Google Search traffic drops\",\n \"datePublished\": \"2021-07-20T08:00:00+08:00\",\n \"dateModified\": \"2021-07-20T09:20:00+08:00\"\n }\n \u003c/script\u003e\n \u003c/head\u003e\n \u003cbody\u003e\n \u003cp\u003e\n Posted Tuesday, July 20, 2021\n \u003c/p\u003e\n \u003cp\u003e\n Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do?\n \u003c/p\u003e\n \u003c/body\u003e\n \u003c/html\u003e\n ```\n\nBest practices for influencing byline dates\n-------------------------------------------\n\n| While Google doesn't guarantee that a byline date, whether visible or in structured data, will be shown in search results, following these guidelines does help our algorithms find and process the information.\n\n- **The date is required; the time is not:** However, we recommend you provide a time and timezone in markup for added precision.\n- **If you choose to specify the timezone,** provide the [correct timezone](https://en.wikipedia.org/wiki/ISO_8601#Time_zone_designators), taking into account [daylight saving time](https://en.wikipedia.org/wiki/Daylight_saving_time) as appropriate.\n- **Make your dates and times consistent.** Ensure that the date (and optional time and timezone) match between the equivalent user-visible and structured values. Time and timezone are optional in user-visible data even if provided in structured data.\n- **Don't specify future dates, or the date of the action described on the page.** The dates must describe the publication or update date of the page, not the stories or events described therein. You can add [Event markup](/search/docs/appearance/structured-data/event) to the page to describe the activities listed on the page, if you like.\n- **Minimize the presence of other dates on the page:** If you've followed the best practices and find incorrect dates are being selected, consider removing some or all other dates that appear on the page.\n- **If your page is intended to show up in Google News search** , follow [these additional guidelines](https://support.google.com/news/publisher-center/answer/9607104)."]]
